Personality Assessment with ID37: Motivation and the Ability to Self-Direct PDF
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Thomas Staller Cornelia Kirschke Personality Assessment with ID37 Motivation and the Ability to Self-Direct Personality Assessment with ID37 Thomas Staller • Cornelia Kirschke Personality Assessment with ID37 Motivation and the Ability to Self-Direct Thomas Staller Cornelia Kirschke ID37 Company GmbH, Berlin, Germany ID37 Company GmbH, Berlin, Germany ISBN 978-3-030-53920-7 ISBN 978-3-030-53921-4 (eBook) https://doi.org/10.1007/978-3-030-53921-4 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2019, 2021 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland All I wanted to do was live the life that was inside me, trying to get out. Why was that so hard? Hermann Hesse, Demian – The Story of Emil Sinclair’s Youth Foreword | Practical Application Success Through Diversity People all over the world drink Coca-Cola. Our employees are as different from one another as are our customers. At Coca-Cola, people from vastly different cultures and religions, as well as people of all ages, have been working together for decades. Within our company, we tolerate and actively support people with different ways of life, points of view and interests. Coca-Cola is a signatory to the German Diversity Charter and is a member of the Fair Company initiative and the Alliance against Homophobia. To us, diversity means that we live out an open, fair and tolerant cor- porate culture every day. We know that diversity contributes to our company’s success. The promotion of diversity and inclusion is an important aspect of our corporate goals. This is reflected in part in the fact that our teams are put together in a deliberately heterogeneous way. Heterogeneity refers here not only to skill sets and cultures, but also and espe- cially to team members’ personalities. In this context, we have learned to appreciate the value of personality diagnostics instruments. The use of individual personality profiles gives us the ability to better understand each individual’s motives, which in turn enables discussion of these motives. We work to ensure that our team members develop a deep and imaginative understanding of what differences and similarities mean, and that they feel comfortable in revealing these transparently. This promotes mutual respect and tolerance, and enables everyone to remain true to themselves. Cohesion and the culture of diversity are enhanced, and the quality of team results improves. Our focus is on gaining an understanding of what is important to people, what drives them, what is difficult for them and where they can perform best by doing something close to their hearts. Many companies use personality assessment tools in their talent acquisition and development processes. We have decided to use per- sonality assessments primarily in the context of our talent-development programs, and to offer the service to all participants as a voluntary measure. It is a helpful, widely used tool in preparation for team-development measures, when new teams are being assembled and following reorganizations. Our users talk openly about their positive experiences, piquing their colleagues’ curiosity. We have seen that interest in our work with the tool is growing significantly. vii viii Foreword | Practical Application Those like me who have worked for many years in the education and training sector are familiar with a wide variety of personality models that are used for differ- ent purposes. The great advantages of ID37 include its high level of precision, its empirical quality and the fact that it incorporates the most recent research in the field. The high level of accuracy delivered by its analytical results serves to mirror the personality in a highly individualized way. Comparable to a “photo taken from within,” these results are meaningful, multifaceted and easy to understand. Of course, the results are value-neutral, and we always treat them in a value-neutral way. The ID37 personality assessment supports us as human-resources professionals in helping our employees, executives and teams become more self-sufficient. For example, managers and employees can use the personality profile as a basis for discussing individual career paths and plans, with the goal of helping employees remain enthusiastic about working for the company over the long term. A personal- ity profile is a helpful tool in allowing work to be organized more efficiently and successfully. You can learn exactly how this is done in this book. Most readers probably won’t have access to internal ID37 Masters in their com- panies that would allow them to use the analysis tool directly. In such a case, I can only encourage you to work with an ID37 Master, or even to sign up for a training program with Thomas Staller. I find the insights I have gained regarding motives, their significance for the personality and their contribution to the appreciation of diversity to be a great enrichment. For experienced Masters, this book offers a well- founded supplement for their professional work. The practitioners among you would be well advised to study the clearly described case studies. They inspire people to take a new look at themselves, their emotions and their behavior, and to incorporate the resulting insights into their personal-development work. We remain committed to ensuring that our employees experience a strong sense of connection to their colleagues, the company and its brands – for that special atti- tude toward life with Coca-Cola. I am convinced that personality assessment instru- ments like ID37 support us in this endeavor. This book serves as a reference work, a source of inspiration and an invitation to engage in self-reflection. National Sales Training Manager, Coca-Cola European Partners, BU Germany, Berlin, Germany Clemens W. Krebs 2020 Foreword | Science A Precise Instrument for Personal Development Processes Personality is what distinguishes us as individuals in our daily lives, actions and interactions. Specific to one’s person, it is as unique as a fingerprint. Personality significantly influences behavior and perception, in both professional and private contexts. It plays a role, for example, in a person’s performance and satisfaction in higher education and at work, in their ability to withstand stress, and in the extent to which they are satisfied with life. It makes us determined and persistent. All of this has been supported over and over again by a number of relevant international research findings. In addition to shaping how we perceive our surroundings, our fellow human beings and their behavior, personality also plays a role in determining how we act – how we interact both in and with our environment. A person’s person- ality is therefore an enormously important factor in all areas of an individual life, but also in society. As a highly complex construct, personality is shaped by the interplay of various characteristics and processes. Despite the variety of important and established mod- els, there is no single comprehensive collection of characteristics that can be used to describe personality in exhaustive terms. Depending on the context and objectives targeted, however, examining a subset of personality traits can provide useful and valuable insights. This is true both in terms of research and in the context of practi- cal application, for example, with interventions. For example, in an increasingly complex society that offers more freedom and opportunities while demanding more responsibility and initiative than ever before in areas such as education, work and one’s private life, a person's motives are of particular importance. As personality traits, motives represent what we strive for in life and what is important to us. They are therefore important coordinates for us in orienting our behavior and goals in specific situations that arise in daily life as well as those that mark phases of our lives. Interventions that draw upon evidence-based motives in initiating and guiding personal development processes thus provide people with a useful compass that helps them navigate the complexity of modern society, which features countless opportunities. A goal-oriented and sustainable intervention that focuses on personality traits such as a person’s motives requires an effective instrument able to assess such ix x Foreword | Science motives and thus make them visible. Measuring motives at the level of individual persons, which is necessary for interventions, places very high demands on the quality of a measuring instrument, which includes the need for an extremely high degree of reliability and technical accuracy in measurement. In order to be able to guarantee such things, at the University of Luxembourg, we have used the most modern test development methodology to construct an ID37 questionnaire that meets high scientific standards, incorporates the current state of motivation research and provides practitioners with an unprecedented fact base as a foundation for development processes. With the 16 fundamental motives, the ID37 personality assessment provides comprehensive insight into the personality traits that motivate a person’s actions and interactions on a fundamental level. With this intriguing and pathbreaking book, the reader is provided a practical and evidence-based introduction to the model of the 16 motives and what these motives mean for the pursuit of success and satisfaction. Thanks to the book’s straightfor- ward approach, readers without a background in psychology can easily understand the basics of personality, its relevance for one’s professional work and why it is worthwhile to explore one’s personality. With the help of case studies illustrating how the instrument works in application every step along the way – from taking the test to scoring it to evaluating its results with the client in the assessment session – the book offers easy-to-use guidance on how to use the ID37 personality assessment in making the 16 motives apparent. This book offers the reader a new approach to understanding people, the means to expand one’s understanding of motivational psychology and the opportunity to acquire a new coaching method. This book is sure to broaden your horizon in the field of motivational psychology! University of Luxembourg, Research Group Computer-Based Assessment, Luxembourg Samuel Greiff 2020 Jan Dörendahl Preface What is it that determines how we feel, think and act? Across the board, scientists agree that people follow an inner script. Motives – that is, the personality traits that are expressed differently in each person – are the key elements of this inner script. They are what drive us forward. In other words, they direct us in how we feel, what we think and the actions we take. The ID37 personality assessment is a diagnostic procedure that helps people identify and understand their motives. Based in empirical science, the procedure was developed over a two-year period of research at the University of Luxembourg by an interdisciplinary team of academic experts and professionals in the science of personal development. One of the team’s experts is the coauthor of this book, Thomas Staller. The “ID37” brand name stands for our identity as human beings – “ID” is syn- onymous with our unique identity as individuals and “37” refers to 37 degrees Celsius, the body temperature at which we feel most comfortable. Motives have a significant impact on our personality, reveal much about our individual comfort zone, and help explain our emotions and behavior. To be sure, the 16 motives specified by the ID37 are only part of what makes up a person’s personality. They are, however, precisely those factors that are manifest in relatively constant behavior over time and across situations, and which constitute a rather stable part of our identity. In this book, we focus on these factors of our personality. We describe how they are identified by the ID37 personality assessment and what significance they have for self-direction and life satisfaction. We’ve organized the book’s content to reflect the triad of drive, satisfaction and success – which offers a set of clear coordinates in targeting a successful life. Our book is designed to assist consultants, trainers, coaches, executives, human- resource managers and professionals as they help their clients and employees with the support of the ID37 personality assessment. It also targets certified professionals who already work with personality diagnostic instruments such as the LUXXprofile or the Reiss Motivation Profile. The book also provides valuable insights for anyone who is interested in personal development but who has yet to engage in a personal- ity assessment process. It will prove beneficial for anyone seeking to build their skills through self-awareness and self-direction with the help of a tool for practical application. We wish everyone on the path to improving their drive, satisfaction and success the joy of discovering useful insights throughout their journey. xi
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