Table Of Content

Cohen_FM.qxd 6/1/05 9:46 AM Page i Options Made Easy Second Edition Cohen_FM.qxd 6/1/05 9:46 AM Page ii In an increasingly competitive world, it is quality of thinking that gives an edge—an idea that opens new doors, a technique that solves a problem, or an insight that simply helps make sense of it all. We work with leading authors in the various arenas of business and finance to bring cutting-edge thinking and best-learning practices to a global market. It is our goal to create world-class print publications and electronic products that give readers knowledge and understanding that can then be applied, whether studying or at work. To find out more about our business products, you can visit us at www.ft-ph.com. Cohen_FM.qxd 6/1/05 9:46 AM Page iii Options Made Easy Second Edition Your Guide to Profitable Trading Guy Cohen An imprint of Pearson Education London ● New York ● Toronto ● Sydney ● Tokyo ● Singapore ● Hong Kong Cape Town ● New Delhi ● Madrid ● Paris ● Amsterdam ● Munich ● Milan ● Stockholm Cohen_FM.qxd 6/1/05 9:46 AM Page iv Library of Congress Number: 2005923851 Vice President and Editor-in-Chief: Tim Moore Executive Editor: Jim Boyd Editorial Assistant: Susie Abraham Development Editor: Russ Hall Marketing Manager: John Pierce International Marketing Manager: Tim Galligan Cover Designer: Alan Clements Managing Editor: Gina Kanouse Senior Project Editor: Kristy Hart Copy Editor: Chrissy Andry Indexer: Lisa Stumpf Interior Designer: Sue Lamble Compositor: Major Productions Manufacturing Buyer: Dan Uhrig © 2005 by Pearson Education, Inc. Publishing as Financial Times Prentice Hall Upper Saddle River, New Jersey 07458 Financial Times Prentice Hall offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, Cohen_FM.qxd 6/1/05 9:46 AM Page v v FINANCIAL TIMES PRENTICE HALL BOOKS For more information, please go to www.ft-ph.com Business and Society John Gantz and Jack B. Rochester Pirates of the Digital Millennium: How the Intellectual Property Wars Damage Our Personal Freedoms, Our Jobs, and the World Economy Douglas K. Smith On Value and Values: Thinking Differently About We in an Age of Me Current Events Alan Elsner Gates of Injustice: The Crisis in America’s Prisons John R. Talbott Where America Went Wrong: And How to Regain Her Democratic Ideals Economics David Dranove What’s Your Life Worth? Health Care Rationing…Who Lives? Who Dies? Who Decides? Entrepreneurship Dr. Candida Brush, Dr. Nancy M. Carter, Dr. Elizabeth Gatewood, Dr. Patricia G. Greene, and Dr. Myra M. Hart Clearing the Hurdles: Women Building High Growth Businesses Oren Fuerst and Uri Geiger From Concept to Wall Street: A Complete Guide to Entrepreneurship and Venture Capital David Gladstone and Laura Gladstone Venture Capital Handbook: An Entrepreneur’s Guide to Raising Venture Capital, Revised and Updated Thomas K. McKnight Will It Fly? How to Know if Your New Business Idea Has Wings… Before You Take the Leap Stephen Spinelli, Jr., Robert M. Rosenberg, and Sue Birley Franchising: Pathway to Wealth Creation Executive Skills Cyndi Maxey and Jill Bremer It’s Your Move: Dealing Yourself the Best Cards in Life and Work John Putzier Weirdos in the Workplace Finance Aswath Damodaran The Dark Side of Valuation: Valuing Old Tech, New Tech, and New Economy Companies Kenneth R. Ferris and Barbara S. Pécherot Petitt Valuation: Avoiding the Winner’s Curse Cohen_FM.qxd 6/1/05 9:46 AM Page vi vi International Business and Globalization John C. Edmunds Brave New Wealthy World: Winning the Struggle for World Prosperity Robert A. Isaak The Globalization Gap: How the Rich Get Richer and the Poor Get Left Further Behind Johny K. Johansson In Your Face: How American Marketing Excess Fuels Anti-Americanism Peter Marber Money Changes Everything: How Global Prosperity Is Reshaping Our Needs, Values, and Lifestyles Fernando Robles, Françoise Simon, and Jerry Haar Winning Strategies for the New Latin Markets Investments Zvi Bodie and Michael J. Clowes Worry-Free Investing: A Safe Approach to Achieving Your Lifetime Goals Guy Cohen The Bible of Options Strategies: The Definitive Guide for Practical Trading Strategies Michael Covel Trend Following: How Great Traders Make Millions in Up or Down Markets Aswath Damodaran Investment Fables: Exposing the Myths of “Can’t Miss” Investment Strategies Harry Domash Fire Your Stock Analyst! Analyzing Stocks on Your Own David Gladstone and Laura Gladstone Venture Capital Investing: The Complete Handbook for Investing in Businesses for Outstanding Profits D. Quinn Mills Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble D. Quinn Mills Wheel, Deal, and Steal: Deceptive Accounting, Deceitful CEOs, and Ineffective Reforms Michael J. Panzner The New Laws of the Stock Market Jungle: An Insider’s Guide to Successful Investing in a Changing World H. David Sherman, S. David Young, and Harris Collingwood Profits You Can Trust: Spotting & Surviving Accounting Landmines Michael Thomsett Stock Profits: Getting to the Core—New Fundamentals for a New Age Leadership Jim Despain and Jane Bodman Converse And Dignity for All: Unlocking Greatness through Values-Based Leadership Marshall Goldsmith, Cathy Greenberg, Alastair Robertson, and Maya Hu-Chan Global Leadership: The Next Generation Management Rob Austin and Lee Devin Artful Making: What Managers Need to Know About How Artists Work Cohen_FM.qxd 6/1/05 9:46 AM Page vii vii J. Stewart Black and Hal B. Gregersen Leading Strategic Change: Breaking Through the Brain Barrier David M. Carter and Darren Rovell On the Ball: What You Can Learn About Business from Sports Leaders Charles J. Fombrun and Cees B.M. Van Riel Fame and Fortune: How Successful Companies Build Winning Reputations Amir Hartman Ruthless Execution: What Business Leaders Do When Their Companies Hit the Wall Harvey A. Hornstein The Haves and the Have Nots: The Abuse of Power and Privilege in the Workplace… and How to Control It Kevin Kennedy and Mary Moore Going the Distance: Why Some Companies Dominate and Others Fail Steven R. Kursh Minding the Corporate Checkbook: A Manager’s Guide to Executing Successful Business Investments Roy H. Lubit Coping with Toxic Managers, Subordinates…and Other Difficult People Fergus O’Connell The Competitive Advantage of Common Sense: Using the Power You Already Have Tom Osenton The Death of Demand: The Search for Growth in a Saturated Global Economy W. Alan Randolph and Barry Z. Posner Checkered Flag Projects: 10 Rules for Creating and Managing Projects that Win, Second Edition Stephen P. Robbins Decide & Conquer: Make Winning Decisions to Take Control of Your Life Stephen P. Robbins The Truth About Managing People…And Nothing but the Truth Ronald Snee and Roger Hoerl Leading Six Sigma: A Step-by-Step Guide Based on Experience with GE and Other Six Sigma Companies Susan E. Squires, Cynthia J. Smith, Lorna McDougall, and William R. Yeack Inside Arthur Andersen: Shifting Values, Unexpected Consequences Jerry Weissman Presenting to Win: The Art of Telling Your Story Marketing David Arnold The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize Michael Basch CustomerCulture: How FedEx and Other Great Companies Put the Customer First Every Day Jonathan Cagan and Craig M. Vogel Creating Breakthrough Products: Innovation from Product Planning to Program Approval Lewis P. Carbone Clued In: How To Keep Customers Coming Back Again And Again Cohen_FM.qxd 6/1/05 9:46 AM Page viii viii Tom Osenton Customer Share Marketing: How the World’s Great Marketers Unlock Profits from Customer Loyalty Bernd H. Schmitt, David L. Rogers, and Karen Vrotsos There’s No Business That’s Not Show Business: Marketing in Today’s Experience Culture Yoram J. Wind and Vijay Mahajan, with Robert Gunther Convergence Marketing: Strategies for Reaching the New Hybrid Consumer Personal Finance David Shapiro Retirement Countdown: Take Action Now to Get the Life You Want Steve Weisman A Guide to Elder Planning: Everything You Need to Know to Protect Yourself Legally and Financially Strategy Edward W. Davis and Robert E. Spekmam The Extended Enterprise: Gaining Competitive Advantage through Collaborative Supply Chains Joel M. Shulman, With Thomas T. Stallkamp Getting Bigger by Growing Smaller: A New Growth Model for Corporate America Cohen_FM.qxd 6/1/05 9:46 AM Page ix To Geoff, whose genius and contrarian outlook gave me the stomach to perform one of his reasonable miracles.