My Cognitive autoMOBILE Life: Digital Divorce from a Cognitive Personal Assistant PDF
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Sebastian Wedeniwski · Stephen Perun My Cognitive autoMOBILE Life Digital Divorce from a Cognitive Personal Assistant My Cognitive autoMOBILE Life Sebastian Wedeniwski • Stephen Perun My Cognitive autoMOBILE Life Digital Divorce from a Cognitive Personal Assistant Dr. Sebastian Wedeniwski Stephen Perun Standard Chartered Bank International Business Machines Singapore, Singapore North Augusta, South Carolina ISBN 978-3-662-54676-5 ISBN 978-3-662-54677-2 (eBook) https://doi.org/10.1007/978-3-662-54677-2 Library of Congress Control Number: 2017957059 Springer Vieweg © Springer-Verlag GmbH Germany 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper Proofreader: Zastrow information development GmbH This Springer Vieweg imprint is published by Springer Nature The registered company is Springer-Verlag GmbH, DE The registered company address is: Heidelberger Platz 3, 14197 Berlin, Germany Dedicated to our e-motion family who keep us continuously adapting to change. Foreword by Helmuth Ritzer Our relationship with cars is a highly emotional, almost an irrational one. Back in the 1950s and 1960s, the car was a sign of freedom, wealth and status. For many of my generation, owning a car was considered a major milestone in our life. When the oil crisis happened in the 1970s, I was a little kid and I remember asking myself if I would still be able to drive my own car. Fast-forward more than 30 years. Meanwhile working in the automotive industry, I had another eye-opening moment during the financial crisis in 2008. For the first time in my career, I experienced a 30–40% decrease of car sales. What was typically a one-digit fluctuation in worldwide car sales completely changed from 1 day to the next. Even though the automotive industry wasn’t part of the crisis, the car had lost its importance for many people who were impacted by the crisis. For many people, cars simply were no longer at the top of their mind and we finally had to realize that the automotive industry and the car as we know it was no longer a constant in our economy, something that used to sell itself no matter what. In hindsight, what a coincidence that right at this time I got involved in a project, which was known as “City Smart”. It was in 2008 when a group of people within Daimler AG were pulled together with the task of reinventing mobility. Today, we all know the product as “car2go”, being the world’s first free-floating carsharing service. It was for the first time that an OEM, in this case Daimler, thought about business models beyond pure car sales. For me, car2go, like many other services that came afterwards, demonstrates that there is an alternative model to car ownership. For many of the more than two million car2go users worldwide, the car is no longer this highly emotional thing that reflects your personality and which you still own, even though you hardly use it for more than 5% of the time. But this is just one of the change vectors. The automotive industry is currently challenged in many ways. New players from the IT world are entering the market, e-mobility is considerably changing the value chain of the car, new clean air regulations and the infamous Dieselgate are heavily impacting the perception of the car and advances in AI and robotics will eventually make cars possible that no longer require a driver. The automotive industry is in a perfect storm, a storm that will change the face of the industry. But rather than seeing these changes as a threat to an industry that is over 130 years old, there are huge opportunities out there, which will make possible new vii viii Foreword by Helmuth Ritzer products, better user experiences and ultimately an opportunity to reinvent the car as something that will transition the AUTOmobile into something the authors call the autoMOBILE. But no matter what the OEMs have done over the last decade to adapt the traditional business model towards this new reality, it is still a very car-centric one. For obvious reasons, each of them still puts the car at the center of their business; each of them wants to build their own ecosystem around the automobile, ignoring that ecosystems tend to be rather few and not many. What automakers need to realize is that they need to answer the mobility need rather than giving a specific answer, the car. This is where the authors come in with their unique background both in the computer and the automotive industry. They bring together the latest advancements in machine learning, artificial intelligence, the IoT, cloud computing and the app economy with people’s changing expectations of mobility and life in general. They describe how cars have been evolving over six generations from a complex but rather mechanically engineered device into a cognitive vehicle (third generation) that already leverages parts of the technology that is out there. But there are two more generations still to go until we can experience a vehicle that is fully embedded into our lives and contributes more to them than it generates issues for us and our environment. It is a must-read for many of those engineering-driven decision-makers who rather than copy those troublemakers from the West Coast want to create their own way of evolving the automobile into a device that will be around for another 130 years at least instead. The chances are good, as the automobile has always been something very personal and private, something that will be key in the digital world in future as well. VP Connected Vehicle Services Helmuth Ritzer HERE Technologies Berlin, Germany July 2017 Foreword byMichael Klingler Technology is again transforming our way of living. One hundred thirty-two years after Gottlieb Daimler and Carl Benz invented the first car and 76 years after Konrad Zuse build the first computer, we are now part of the next huge transformation. The third generation of computing meets the next generation of mobility—two of the most important inventions and industries in our daily lives. Some people believe that cognitive computing and artificial intelligence represent the third era of computing. We started from computers that could tabulate sums (1900s) to programmable systems (1950s), and now come to cognitive systems. The way of being mobile is also changing to a new level; with autonomous and emission-free driving, we will see completely different usage and business models. But there arise questions. What is intelligence in computers or even cars? How safe are autonomous vehicles? Even the attribute artificial brings up many different associations. It raises fears of intelligent cyborgs and recalls images of terror from science-fiction movies. It forces the question of whether our highest good, the soul and intelligence of a human being, is something that we should try to model or even reconstruct in machines. I believe so, if we follow a basic principle that says that cognitive computing or AI systems always support people and let human beings make the final call. Then we are really beginning an exciting new way of how people and machines could interact and offer us new potentials and opportunities for our daily lives. Cognitive systems will forever change the way people interact with machines, help people extend their expertise across any domain of knowledge and make complex decisions involving extraordinary volumes of fast moving big data possible. This technology will enable our cars to become the third most important place besides our home and our office for managing our lives! With this new book, Sebastian is once more proving his brilliant sense for the correlation of new technologies and the transformation impact on the automotive industry. I’ve known Sebastian for 17 years and since our first meeting I’ve enjoyed collaborating and inspiring each other during many overnight sessions in Stuttgart, in different IBM labs and at many technology conferences in Las Vegas. ix x Foreword by Michael Klingler Sebastian is one of those people who bring real value to the automotive industry with their commitment. Thank you! Now excuse me while I get back to the hard work of making this change happen. Mercedes Benz R&D – Connected Cars Michael Klingler Stuttgart, Germany July 2017 Acknowledgements One of the greatest miracles of this world is seeing children grow up to be personalities with fantastic talents—thanks to my son Alexander for the fabulous illustrations. I am very proud of you! And thanks to my friend Stephen for all the inspiration and dedication. Sebastian She is my everything. Without her love and support, none of this would have been possible. Thank you, Sheila. Now to the person who made this book possible, Sebastian. Thanks for Japan and for challenging me to write this book with you. Stephen xi
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