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Multi-armed Bandits: Applications to Online Advertising Assaf Zeevi* GraduateSchoolofBusiness ColumbiaUniversity *BasedonjointworkwithDenisSaure 1/26 Online Advertisement: Industry Overview source:InteractiveAdvertisementBureauInternetAdvertisementRevenueReport(byPricewaterhouseCoopers) 2/26 Online Advertisement: Industry Overview source:InteractiveAdvertisementBureauInternetAdvertisementRevenueReport(byPricewaterhouseCoopers) 2/26 Online Advertisement: Industry Overview source:InteractiveAdvertisementBureauInternetAdvertisementRevenueReport(byPricewaterhouseCoopers) 2/26 ad pool user information ad/user performance 1. cost per mille (CPM) 2. cost per click (CPC) Ad-mix Profit maximization pricing model... Customization in Online Advertisement 3/26 ad pool user information ad/user performance 1. cost per mille (CPM) 2. cost per click (CPC) Profit maximization pricing model... Customization in Online Advertisement Ad-mix 3/26 1. cost per mille (CPM) 2. cost per click (CPC) ad pool user information ad/user performance pricing model... Customization in Online Advertisement Ad-mix Profit maximization 3/26 1. cost per mille (CPM) 2. cost per click (CPC) user information ad/user performance pricing model... Customization in Online Advertisement Ad-mix Profit maximization ad pool 3/26 1. cost per mille (CPM) 2. cost per click (CPC) ad/user performance pricing model... Customization in Online Advertisement Ad-mix Profit maximization ad pool user information 3/26 1. cost per mille (CPM) 2. cost per click (CPC) pricing model... Customization in Online Advertisement Ad-mix Profit maximization ad pool user information ad/user performance 3/26

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Multi-armed Bandits: Applications to Online Advertising Assaf Zeevi* Graduate School of Business Columbia University *Based on joint work with Denis Saure
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Multi-armed Bandits: Applications to Online Advertising PDF

109 Pages·2012·6.85 MB·English
by  Assaf Zeevi
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Multi-armed Bandits: Applications to Online Advertising Assaf Zeevi* GraduateSchoolofBusiness ColumbiaUniversity *BasedonjointworkwithDenisSaure 1/26 Online Advertisement: Industry Overview source:InteractiveAdvertisementBureauInternetAdvertisementRevenueReport(byPricewaterhouseCoopers) 2/26 Online Advertisement: Industry Overview source:InteractiveAdvertisementBureauInternetAdvertisementRevenueReport(byPricewaterhouseCoopers) 2/26 Online Advertisement: Industry Overview source:InteractiveAdvertisementBureauInternetAdvertisementRevenueReport(byPricewaterhouseCoopers) 2/26 ad pool user information ad/user performance 1. cost per mille (CPM) 2. cost per click (CPC) Ad-mix Profit maximization pricing model... Customization in Online Advertisement 3/26 ad pool user information ad/user performance 1. cost per mille (CPM) 2. cost per click (CPC) Profit maximization pricing model... Customization in Online Advertisement Ad-mix 3/26 1. cost per mille (CPM) 2. cost per click (CPC) ad pool user information ad/user performance pricing model... Customization in Online Advertisement Ad-mix Profit maximization 3/26 1. cost per mille (CPM) 2. cost per click (CPC) user information ad/user performance pricing model... Customization in Online Advertisement Ad-mix Profit maximization ad pool 3/26 1. cost per mille (CPM) 2. cost per click (CPC) ad/user performance pricing model... Customization in Online Advertisement Ad-mix Profit maximization ad pool user information 3/26 1. cost per mille (CPM) 2. cost per click (CPC) pricing model... Customization in Online Advertisement Ad-mix Profit maximization ad pool user information ad/user performance 3/26

Description:
Multi-armed Bandits: Applications to Online Advertising Assaf Zeevi* Graduate School of Business Columbia University *Based on joint work with Denis Saure
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