Monthly Media Dossier Medium Appeared in

84 Pages·2012·5.31 MB·English

MEDIA DOSSIER

Period Covered: March, 2012

Subject: Monthly Media Dossier

Medium Appeared in: Print & Online

For internal circulation only

Monthly Media Dossier March 2012
Page 1 of 84
PERCEPT AND INDUSTRY NEWS

Percept Limited Pg 03

ENTERTAINMENT

Percept Pictures Pg 12

Percept Sports and Entertainment

- Percept S & E – Corp Pg 24

- Percept ICE Pg 24

- Percept Entertainment Pg 25

- Percept Sports _____
- Percept Art _____
- Percept Talent Pg 33
- P9 Integrated ____
- Spark Entertainment ____
- Percept IP ____

Bollywood Corporation _____

MEDIA
Allied Media Pg 37
Percept Out Of Home Pg 39
PK Online Pg 41
Percept Activ Pg 44

COMMUNICATIONS
Advertising
Percept/H Pg 46
MASH Advertising Pg 55
IBD India Pg 56
Percept Gulf _____
H & H Communication _____
Hakuhodo Percept Pg 57

Public Relations
Percept Profile India Pg 60

IMC
PERSPECTRUM _____

INDUSTRY & COMPETITOR NEWS Pg 62
Monthly Media Dossier March 2012
Page 2 of 84
PERCEPT LIMITED

i-am, Percept JV to open new firm
Source: Mydigitalfc.com, Date: March 4, 2012

UK-based i-am associates, a leading player in the branding and image-makeover segment with an impressive client list
of Armani, Coca Cola, Argos, Adidas and the likes, has signed a 50:50 joint venture deal with Percept Profile, a
Mumbai-based public relations firm to form a separate company called i-am Mumbai. John Blakeney, owner at i-am
associates, told Financial Chronicle that their focus markets were fast-growing economies such as India, Russia and
Brazil. “The JV company would focus on brand identity and strategy, interior designing, image-makeover. We have
invested around Rs 4 crore in the last six months. Going forward, we will invest another Rs 4 crore in the next 12
months,” said Blackeney. The Indian entity would be headed by Gauri Bhanu and Abhimanyu Bhoan. “While we will
have 70 per cent employees from India, the remaining would be expats,” said Blakeney. The company would invest
mainly in building a new studio, people and infrastructure, said Bhoan. The joint entity aims for Rs 20 crore turnover
within the next three years, said Blakeney. “We partnered with Percept because of their strong network in India,” said
Blakeney. The Mumbai joint venture has signed around five projects on rebranding exercise of Indian players such as
New India bank, Home Emporium, Costa Coffee and leading players in apparel, real estate and food & drink
businesses, according to Blakeney. “New India Bank approached us with the purpose of reaching out to the multitude of
new small and medium businesses in the country. We created an ultra-modern and corporate identity for the bank,
which started out serving Mumbai taxi drivers, and has completely transformed its estates,” said Blakeney. The brand
consultancy has worked with leading fashion brand Diesel to rethink the retail brand strategy, coming up with a range of
outside-the-box retail environment concepts, according to the company website.

*************
‘i-am’ partners with Percept to enter Indian market
Source: Campaignindia.in, Date: March 7, 2012
Source: Exchange4media.com, Medianewsline.com, Bestmediainfo.com, Indiainfoline.com,
Indiantelevision.com, Chuckaschultz.com, Date: March 6, 2012

‘i-am’ associates – UK’s premiere brand experience consultancy announced their formal launch into the Indian market
today. ‘i-am’ associates create innovative and focused customer experiences designed to generate strong brand
awareness and increased customer advocacy, in turn leading to better business performance and ultimately increased
profitability. Through their combined expertise in brand development, interior design and customer engagement ‘i-am’
build brand advocacy and business profitability for a diverse range of businesses and well known brands around the
world. They create memorable experiences by first looking deep into a brand’s DNA, understanding the potential of a
business and then delivering highly innovative communication solutions to the marketing challenges faced by
businesses the world over. Their work, methodologies and high levels of creativity have resulted in increased brand
awareness and improved sales for Internationally recognized brands such as Diesel, Armani, Coca Cola, Adidas,
FCUK, Hustler and Costa Coffee. ‘i-am’ associates is partnering with India’s largest media, entertainment and
communications conglomerate Percept Limited. They have now set up a studio base in Mumbai with a team comprised
of local talent in combination with experienced personnel from the UK and Turkey. Internationally ‘i-am’ associates have
built a strong reputation for their work in the finance, real estate, hospitality and fashion retail sectors. Their strategic
goals in India will see the consultancy build on their strengths by focusing their energies and expertise in these same
verticals. As a pilot project in India, i-am has taken on the New India Bank as their first initiative and has worked
wonders with it already. ‘i-am’ have directed a complete overhaul of the business encompassing every aspect of its
operations from brand communications to bank interiors. The bank has now been severed from its humble roots and its
new brand identity and customer experience have positioned the bank at the forefront of Indian retail banking. Despite
Monthly Media Dossier March 2012
Page 3 of 84
this radical shift however, optimism remains central to the bank’s identity. Branch interiors reflect both intimacy and
ambition and have been optimized to ensure a smooth and fulfilling experience for their customers.

Jon Blakeney, Managing Director, ‘i-am’ associates said “We are extremely excited to venture out into this new and
exciting territory. India holds great potential and we would like to be part of it’s growth success story; we could not think
of a better alliance than Percept Limited, the largest media firm in India, to embark on this exciting and fruitful journey. I
am confident we will deliver exceptional work for our Indian clients through our unique 360 degree approach to brand
development that will help Indian brands achieve greater heights in a very competitive global marketplace”.
Commenting on this strategic alliance, Harindra Singh, Vice-Chairman & Managing Director, Percept Limited said,
“India is a growing economy with a large consumption of FMCG, Lifestyle, Technology, Banking, Realty and other
brands. Home grown and even multinational brands regularly need a brand refresh and this entire process requires a
complete research driven and scientific approach. I am confident that our decades of in-depth knowledge and skills of
marketing and promoting numerous Indian and international brands combined with ‘i-am’ associates immense global
experience and learning will translate into applying fresh analytical thinking to the communication needs of brands and
bridging the gap successfully between brand offerings and consumers needs in India.” ‘i-am’ associates will be starting
their India operations with a base in Mumbai and will consider expansion into other cities in due course. Initial strategic
and creative support will come from the UK and Istanbul offices with a local team being built simultaneously with hopes
to break even within Year 1 of operations in India.

************
Dynamic Entrepreneur of The Year Nominees face tough Competition at 3rd Annual India Leadership Conclave
2012
Source: Pharmiweb.com, Date: March 6, 2012

3rd Annual India Leadership Conclave & Business Leadership Awards 2012(www.indialeadershipconclave.asia )
organised by Indian Affairs ( www.indianaffairs.in ) in association with leading trade bodies & associations is all set to
choose coveted, credible & prestigious India’s Dynamic Entrepreneur Award 2012 on Friday,6th April 2012 at India’s IT
capital, Bengaluru, India at Hotel Lalit coinciding with a power-packed debate by veterans of the Industry on Brand
India. Put to vote by the Board of Indian Affairs Organizing Committee & the jury members in the fray are Anil K.
Agarwal, CMD, Cosmos International Ltd, Sushil Karwa, MD, Krishidhan Seeds, Irfan Razack, CMD, Prestige Group &
Kunal Bahl, CEO, Snapdeal.com for the coveted Award. “The India Leadership Conclave’s Business Leadership
Awards will felicitate Indian leaders and successful businesspersons of India Inc who have made an impact on the
economy. The Award Nominations are decided by a distinguished panel of judges which has been formulated by
picking up the think tanks from all walks of life. The award panel look at a cross section of the industry from large
conglomerates to emerging mid-cap and small cap companies including unlisted companies with an attempt to give fair
justice to the top performers” said Satya Brahma, Chairman, 3rd Annual India Leadership Conclave Organizing
Committee & Indian Afairs Business Leadership Awards 2012. “The Guiding principle has been to honour an individual
who is seen as a trusted guide, influential mentor and a strategic executive, instrumental in the successful turnaround of
her company. she must have played a pivotal role in the company’s success, adding to a career of extraordinary
performance and exceptional results. the award will recognize an exceptional leader who has played an important role
in her specific sector development, on various levels. the individual should have demonstrated initiative while serving
consumer needs, implemented innovative strategies in order to improve performance, and contributed to the growth of
the community and environment, as well as the region with due emphasis to Financial management, Decision making
roles and business impact, Business ethics, Managing rapid growth, Innovation, Adapting to change, Strategic
partnerships, Leadership roles, Marketing strategies, Corporate philanthropy/contributions to society & Outstanding
mentorship while selecting the best of best after being put to vote by a sample size of more than 3.5 Lakh corporates
via emails & sms campaigns” said in a release.The Nominees: 1. Anil Kumar Agarwal serves as President of Cosmos
Group. Mr. Agarwal heads the Cosmos Group which has business interests in fields such as Engineering & Electricals,
Food & Agro technologies, Biotechnology, Power distribution equipments etc. Mr. Agarwal has been an Independent
Monthly Media Dossier March 2012
Page 4 of 84
Director at IL&FS Engineering and Construction Company Ltd. (formerly Maytas Infra Ltd.) since November 14, 2011
and previously served as its Non executive Independent Director from April 2009 to September 1, 2011. He serves as a
Director of Cosmos International Limited, AKA Construction Private Limited, Space Capital Services Limited, Space
Industries Limited and Vams Marketing Private Limited. Mr. Agarwal served as Non-official Part-time Director of
PowerGrid Corporation of India Ltd. from October 19, 2010 to July 9, 2011 and served as its Independent Director from
July 10, 2007 to July 9, 2010. Mr. Agarwal has been actively involved in Industry Associations, for development of
International Trade and Investments. He serves as Chairman of the International Affairs of the ASSOCHAM. He served
as the President of the Associated Chambers of Commerce and Industry of India (the 'ASSOCHAM'). He serves as
Council Member of the Institute of Chartered Accountants of India. Mr. Jain served as Director of IL&FS Engineering
and Construction Ltd. from April 2009 to September 1, 2011. Mr. Agarwal graduated with a Master of Commerce degree
from University of Delhi and also holds a Post Graduate Diploma in Business Management from University of Delhi. 2.
Mr.Irfan Razack, the CEO of the Rs. 1,540-crore Bangalore-based real estate developer Prestige Constructions (his
family promotes the company). Irfan Razack, the eldest son of Razack Sattar, is at the helm of the Prestige Group. A
born leader, Irfan is blessed with the acumen to see opportunities where none apparently exist, the courage to take the
untrodden path and the determination to see his vision through to fruition. His leadership acumen received national
recognition, when he was declared Professional of the Year at the Real Estate Excellence Awards 2008. He has been
Honorary Secretary of the Al Ameen Educational Society for 17 years, the President of Bangalore Commercial
Association (BCA), and the Chairman of the Real Estate Committee of CREDAI, Karnataka for 4 years. , Son of
garment store owner, started real estate developer Prestige Estates Projects in 1986 in Bangalore. He and his younger
siblings, Rezwan and Noaman, who share fortune and work with him, took company public last year, raising $240
million. Has built over 45 million square feet of commercial, retail and residential properties so far; has 61 ongoing
projects covering 62 million square feet in South India. 3. Mr. Kunal Bahl is the co-founder and CEO of India’s largest
group buying portal, SnapDeal.com. Previously, Kunal co-founded a detergent company in the US while at college
which now sells products in 3000 stores in the US. He has also worked at companies such as Deloitte Consulting and
Microsoft in the US. Kunal is an engineer from the University of Pennsylvania and holds a business degree from The
Wharton School. Kunal is the co-founder and CEO of Jasper, India's largest couponing company which runs the leading
group buying portal in India, SnapDeal.com (www.snapdeal.com). Since the inception of the company in 2008, Jasper is
now a 300 member strong organization with operations in 30 cities and 5 countries, and leads the way in building
consumer services centered around couponing in a culture obsessed with deals. Kunal manages the strategic vision,
key business relationships, fundraising and growth plans for Jasper. An engineer from University of Pennsylvania, with
a business degree from The Wharton School and an executive marketing program at Kellogg School of Management,
Kunal has a variety of entrepreneurial experiences. Prior experiences also included product management and business
development with Microsoft's emerging markets group, and at Deloitte Consulting as a consultant in the company's
telecom practice in New York and Pennsylvania. Outside of Jasper, Kunal has a passion for financial markets, cults and
politics.

4. A trained commerce professional, Mr. Sushil Karwa has been the Managing Director of Krishidhan Group of
Companies, Krishidhan Seeds Limited (KSL) is one of the top five seeds company in India with a turnover for the last 14
years. He has led the group of companies with the vision of ensuring that Krishidhan Group of Companies emerges as
the largest technology driven agro-input company in India. Under his leadership Krishidhan Group of Companies
charted an aggressive expansion plan that has taken it beyond its initial forays in Maharashtra to emerge amongst
India's top five hybrid seeds companies with operations spanning the country. Now, it has spread its wings
internationally and has opened its maiden office in Netherland. The trials of their research seeds is undertaken in 13
countries and very soon it will become one of the few companies to export seeds to developed and developing
countries. His strategic industry insight has enabled KSPL emerge from being a seed trading company to a pioneering
research & development organisation. His visionary leadership ensured the company made a long-term investment by
hiring from a talent pool of scientists and agriculture experts, who were bound to universities during the 1990's, to create
a R&D team that has delivered rich dividends. It may be recalled that at 2nd Annual India Leadership Conclave’s
Business Leadership Awards Dynamic Entrepreneur Award was shared by Shailendra Singh, Joint Managing
Monthly Media Dossier March 2012
Page 5 of 84
Director, Percept Limited & Captain G.R.Gopinath, Founder Chairman of Deccan Aviations, who received the coveted
Award at Mumbai last year.

***************
'i-am' associates ties up with Percept for India entry
Source: Economictimes.indiatimes.com, Msn.com, Business-standard.com, Date: March 7, 2012

UK-based brand consultancy firm 'i-am' associates today said it has joined hands with media and communication firm
Percept Ltd for its entry into India. The two partners have set set up a studio in Mumbai with a team comprising local
talent in combination with experienced personnel from the UK and Turkey. "Initial strategic and creative support will
come from the UK and Istanbul offices with a local team being built simultaneously with hopes to break even within year
one of operations in India," i-am associates said in a joint statement with Percept. After Mumbai, 'i-am' associates will
consider expansion into other cities later, it added. Commenting on the development, 'i-am' associates Managing
Director Jon Blakeney said: "India holds great potential and we would like to be part of it's growth success story, we
could not think of a better alliance than Percept." Harindra Singh, Vice-Chairman and MD, Percept Ltd said, "I am
confident that our decades of in-depth knowledge and skills of marketing and promoting numerous Indian and
international brands combined with 'i-am' associates immense global experience and learning will translate into applying
fresh analytical thinking." Internationally 'i-am' associates has worked in the areas of finance, real estate, hospitality and
in retail sector for brands like Diesel, Armani, Coca Cola, Adidas, FCUK, Hustler and Costa Coffee. As a pilot project in
India, 'i-am' associates has signed up New India Bank as its first client and is working on an overhaul of the business
encompassing every aspect of the bank's operations from brand communications to interiors.

*************
Non-Cricket Sports in League of Their Own
Source: The Economic Times, Date: March 12, 2012

If Pepsi's latest commercial, 'change the game', prods people to switch from cricket to football, it hints at a fundamental
shift in the way the cola major plans to use sports as a brand-building platform. It feeds off - and feeds into - a
fundamental change happening in the Indian sporting landscape. Inspired by the success of the Indian Premier League
(IPL) in cricket, almost every sport with some following in India is launching a city-based, professional league. Five new
professional leagues have been announced in the last 18 months and, word is, two others are being revived. "The
Indian sports consumer is looking for entertainment, diversion, passion and emotion," says Shailendra Singh, Joint
Managing Director, Percept Ltd, which is behind the Indian Boxing League (IBL). "League sport will ensure that." But
for leagues to become a permanent fixture, something only the IPL has managed so far, paramount is drawing
sponsors and advertisers. If the initial response is any indication, sponsors of many hues are warming to them. Hero
Motocorp is making big investments in hockey, the Mahindra Group in basketball, and the ongoing World Series Hockey
(WSH) has Bridgestone and Vodafone among its sponsors. "Those chasing cricket will have to move to a life beyond it,"
says Sanjay Sharma, head of JK Motorsport. "The canvas has to enlarge for brand marketers as cricket won't continue
to enjoy the status it does." Besides cricket fatigue and the gathering momentum of other sports, there are three
reasons why marketers and sponsors are gravitating towards these new leagues. Low-risk investment: The new
leagues offer a low-cost proposition. Unlike cricket, they don't have to put a lot at stake. CVL Srinivas, chairman of
Starcom MediaVest India, a global communication & media services group, says while sports is a good medium for
brands to connect to the youth, the most popular of them, cricket, poses an entry barrier for many advertisers. "Many
advertisers today see cricket as overpriced," he says. "Emerging new leagues could give them an opportunity to enter
sports in some way at a much lower cost." Four years ago, when Bridgestone considered IPL as a medium for brand
communication, it was put off by the price tags for premium rights. For example, DLF pays 40 crore per year to be the
title sponsor of IPL. So, Bridgestone made a modest entry into cricket as a co-sponsor of IPL team Mumbai Indians.
The decision to become the title sponsor for the ongoing World Series Hockey (WSH) came easy.

Monthly Media Dossier March 2012
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The investment was low: Bridgestone is paying 2 crore per year in a three-year deal. And it gives the tyre company an
opportunity to target North India, a market where hockey is popular and where Bridgestone was weak. "South India has
always been our strong market and our association with Mumbai Indians is good enough to deliver there," explains
Vaibhav Saraf, GM (sales & marketing), Bridgestone India. Similarly, a 10-second spot on IPL cost 4-5 lakh, but just
one-tenth on WSH. "Returns in non-cricket sports would be much lower," qualifies Srinivas. Even then, the cost value
equation works just fine for Bridgestone. "Even if our return on investment (RoI) from WSH is 10 crore worth of media
mileage, we are happy," says Saraf. Besides Bridgestone, the other principal sponsors of WSH are Vodafone and
Imperial Blue (Pernod Ricard India). "We evaluate all sponsorship proposals on a cost per reach and level of consumer
engagement possible," says Anuradha Aggarwal, senior vice-president-consumer insights & communications,
Vodafone. "The WSH was efficient on both." The early days of WSH have seen modest to half-filled stadiums. "Hockey
is still not a proven sport, we are building it," says Yannick Colaco, chief operating officer of Nimbus Sports, the
promoter of WSH. "Some leagues in the past haven't delivered, which is likely to make sponsors and advertiser
sceptical for any new league." Colaco claims the league has booked 15 brands on-air in the first week. He expects this
number to increase to 40-50 by the time the tournament ends on April 2, yielding 50-60 crore from sponsorship and
advertising revenues. "WSH is not here to topple cricket, but we hope to make it a strong number two property before
we enter the second season," he says, adding that marketers will have to have "realistic expectations" during early days
and come in with a "long-term vision." Proof Of Concept: One factor that gives the new leagues a greater chance is how
they are structured. They follow the IPL model, which is city-based and essentially pays for itself by riding on a big TV
rights sale. "IPL has proven that city loyalties exist, which has prepared the ground for other professional sporting
leagues to take off," says Darshan M, CEO of Machdar Motorsports, promoters of i1Super Car Race Series. In Premier
League Soccer, Uro Infra Realty, a Kolkata-based real estate company, was the highest bidder for a franchise - 25
crore for Team Barasat over 10 years, or a franchisee fee of 2.5 crore per year. Each team can spend up to Rs 12.5
crore on players, which means Barasat (Uno Infra) will spend a total of 15 crore a year.

Now, 50% of the central revenues - essentially, the sale of TV rights and central sponsorships - would be equally
divided among the six franchisees. In return, each team gets 2.5 crore as match rights fee for its five home matches.
Then, each team can have eight sponsors, apart from ticketing and hospitality rights in home matches. "Considering the
league will be broadcast in 50 countries other than India, it won't be a problem for franchisees to recover their
investment," predicts Bhaswar Goswami, executive director, CMG, the promoter of PLS. The new leagues have learnt
from the failure of the past. For example, the Indian Cricket League (ICL), promoted by Zee, died because it did not
have a buy in from the Indian board that runs cricket in India and so could not draw the best of the current players. The
new leagues are either taking the boards of their respective sports along (soccer, boxing and basketball) or are working
towards it (hockey). Another learning is spreading it out. Premier Hockey League (PHL) - India's first sporting league
event launched in 2005 and WSH's predecessor - was discontinued in 2008. "Any successful league the world over has
had two fundamental elements: multiple ownership and multiple match locations," says Colaco of Nimbus. "PHL ignored
both." PHL teams were all owned by ESPN and all matches were held in Chandigarh. By comparison, WSH has eight
franchisee teams playing in eight cities. When Fragmentation Works: Sports promoters and marketers say sports like
soccer and wrestling have a significant regional following, and brands can tap that. "For instance, a brand that wants to
target audience in soccer-crazy West Bengal may want to ride the PLS," says Indranil Das Blah, chief operating officer,
Kwan Entertainment & Sport Solutions. Aggarwal of Vodafone sees a fragmented market as more of an opportunity
rather than a threat. "Marketing investments are fixed and need to deliver maximum RoI," she says. "If local
fragmentation delivers a higher RoI, marketers like us will not have any problem going regional." Similarly, Colaco
points to how motor sports can target auto brands, be it cars, tyres, lubes or accessories. However, eventually, feels
Srinivas of Starcom, leagues will have to make a national impact. "To sustain, they'll have to become pan-India
properties," he says.

*************
Percept, Microsoft, Nokia & Revital compete to win the Title Track Brand of The Year 2012
Monthly Media Dossier March 2012
Page 7 of 84
Source: Apnnews.com, Silobreaker.com, Brokencontrollers.com, Aviation-forum.com, Widepr.com, Pharmi-
med.com, Buzzbox.com, Pharmanewsprwire.wordpress.com, Prlog.org, Newspapers.co.in, Buzzbox.com,
Pwipper.com, Dailyfinance.com, Marketpressrelease.com, Date: March 13, 2012
Source: Wopular.com, Hospitalpharma.com, Uberi.com, Date: March 12, 2012

If Brand India : Asia’s Biggest & Finest Leadership annual event is gaining momentum as it approaches the final
rounds, less than three weeks where Indian Affairs (www.indianaffairs.in ) a division of network 7 media group in
association with leading media houses will showcase & stage Nation’s much anticipated annual affairs, the 3rd Annual
India Leadership Conclave & Indian Affairs Business Leadership Awards 2012 ( www.indialeadershipconclave.net ) on
Friday, the 6th of April 2012 at the Grand Ball Room of Hotel Lalit in the silicon city of India, Bangalore, India. More than
200 CEO’s of the country have blocked their date to attend the much awaited event to witness the who’s & who’s of
India’s leading think-tanks who will debate on various verticals such as finance, aviation, IT & Software , Energy, E-
commerce etc under theme “ Brand India – The Emerging Super Power, Limitless Leadership, Limitless Possibilities.
While the conclave will start at 15.00 PM post high tea followed by the annual award presentation event with a
scintillating bollywood dance performance in a star-studded sold out gala dinner. India is all set to vote the most
prestigious & title track of the conclave “India’s Most Valuable Brand of The Year 2012” where four respected names
figure in the list for the coveted award. “It indeed took a quite a lot of time while selecting the four names from the best
of the best where they have associated with the growth story of India’s rising presence in the European markets”, said
Satya Brahma, chairman of the 3rd Annual India Leadership Conclave, who also chaired the past two conclaves held
respectively in Delhi & Mumbai in a news release.The difficult job of selecting the best of the best in india’s most
respected brands multiplied at the juries desk when it came to the nominees increased performances & presence in
mass market & their recent inroads to foray major initiatives, said Satya. In the run up to the Award are four major
brands that corporate India has seen over the years are Percept, Microsoft, Nokia & Revital. While Percept has given
India some of its best products & has reached to millions of minds, it has carved out a niche for itself as a biggest
media, entertainment & communication firm. Founded in 1984, Percept Limited, an entertainment, media and
communications company, is at an enviable leadership position today, with a team of over 1,000 people and 62 offices
in India and the Middle East and a capitalized billings of about INR 26 billion (FY’11). It has three important verticals,
Percept Entertainment Group, Percept Media Group & Percept Communications Group each group. While it is a brand
within a brand, it has enviable portfolios which include Forbes India – the most enviable business magazine; BSNL:
India’s leading telecom player, Elbit Plaza Centers – a mall specialist from Europe; Bridgestone Tyres – world’s largest
tyre manufacturing brand; T10 Gully Cricket – a unique concept that promotes grass-root cricketing talent; Sunil Mantri
Realty Ltd. – a promising name in the real estate category; Panasonic : the leading consumer brand, Venetian Macau
(Macau) & Marina Bay Sands (Singapore) – destinations being promoted by Sands Group; Big FM – the country’s
largest radio network; Bull Dog Entertainment – a prominent licensor of unique international reality programs like Beauty
& Geek and Contender in India; and the Bank of Maharashtra PR empanelment, to name a few.

The Finland based Electronic Major, Nokia has made a strong in roads in the Indian market & its products has become
a household names. Nokia india has posted a revenue of 2.92 billion euros in 2011 down to 1 % & its decision to quit
mobile money business, two years after it launched the service in though surprsrised many, will not affect its brands
belive the industry experts. It has an array of electronic portfolios including the best selling mobile phones in India. The
US based, Microsoft India leads in software, services and internet technologies including cloud computing. Making a
base in india in 1990, and has since been working closely with the IT industry, the Indian government, academia and
the local developer community to partner in India’s growth. The company runs six business units in India – Microsoft
Corporation India (Pvt) Ltd (the marketing division), Microsoft India Development Center, Microsoft Global Technical
Support Centre, Microsoft IT, Microsoft Services Global Delivery and Microsoft Research India – together representing
the complete Microsoft product lifecycle. Microsoft currently has offices in 9 Indian cities: Ahmedabad, Bangalore,
Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune; and employs about 5,800 people in the country.
Revital, the leading Indian vitamin supplement brand, has demonstrated extraordinary performance in the year 2011.
The brand has witnessed phenomenal growth of 15% in 2011 with 6th largest IPM brand in 2011 with a turnover of
Monthly Media Dossier March 2012
Page 8 of 84
Rs.1821mn. Revital is now India’s No.1 Vitamin-Mineral supplement brand and has been ranked as the 4th largest OTC
brand in India as per Nicholas Hall 2010 report. Revital has also won the prestigious ‘Reader’s Digest Trusted Brand’ for
the Health & Personal Care category for 2nd consecutive year now in 2011.. Revital has successfully introduced
REVITAL WOMAN to cater to the special needs of women & Revital Senior for special needs of 50+ segments in 2011.
Ranbaxy Global Consumer Healthcare was incepted in 2002 and within a span of 10 years, it has attained an annual
turnover of more than Rs. 3500 million. With a 5yr CAGR 29% and current growth of 26%, RGCH is the fastest growing
OTC Company. It is currently ranked 34th in Indian Pharmaceutical Market, climbing steadily over years. Within its
participated market, RGCH currently ranks 1, surpassing competition. As per Nicholas Hall, RGCH is currently the 6h
largest OTC company for this year. Revital is the largest selling Vitamins & Dietary Health Supplement in India. It is the
3rd largest pharmaceutical brand with a turnover of Rs. 182 million. It is also the 4th largest OTC brand. It recently own
three prestigious awards at 4th Annual India Pharmaceutical Leadership Summit (www.pharmaleaders.co.in ) by
Pharmaleaders & Indo-American Chamber of Commerce.

**************
Percept, Microsoft, Nokia & Revital compete to win the Title Track Brand of The Year 2012
Source: Pharmiweb.com, Pubmemo.com, Date: March 12, 2012

Brand India : Asia’s Biggest & Finest Leadership annual event is gaining momentum as it approaches the final rounds,
less than three weeks where Indian Affairs (www.indianaffairs.in ) a division of network 7 media group in association
with leading media houses will showcase & stage Nation’s much anticipated annual affairs, the 3rd Annual India
Leadership Conclave & Indian Affairs Business Leadership Awards 2012 ( www.indialeadershipconclave.net ) on
Friday, the 6th of April 2012 at the Grand Ball Room of Hotel Lalit in the silicon city of India, Bangalore, India. More than
200 CEO’s of the country have blocked their date to attend the much awaited event to witness the who’s & who’s of
India’s leading think-tanks who will debate on various verticals such as finance, aviation, IT & Software , Energy, E-
commerce etc under theme “ Brand India – The Emerging Super Power, Limitless Leadership, Limitless Possibilities.
While the conclave will start at 15.00 PM post high tea followed by the annual award presentation event with a
scintillating bollywood dance performance in a star-studded sold out gala dinner. India is all set to vote the most
prestigious & title track of the conclave “India’s Most Valuable Brand of The Year 2012” where four respected names
figure in the list for the coveted award. “It indeed took a quite a lot of time while selecting the four names from the best
of the best where they have associated with the growth story of India’s rising presence in the European markets”, said
Satya Brahma, chairman of the 3rd Annual India Leadership Conclave, who also chaired the past two conclaves held
respectively in Delhi & Mumbai in a news release. The difficult job of selecting the best of the best in India’s most
respected brands multiplied at the juries desk when it came to the nominees increased performances & presence in
mass market & their recent inroads to foray major initiatives, said Satya. In the run up to the Award are four major
brands that corporate India has seen over the years are Percept, Microsoft, Nokia & Revital. While Percept has given
India some of its best products & has reached to millions of minds, it has carved out a niche for itself as a biggest
media, entertainment & communication firm. Founded in 1984, Percept Limited, an entertainment, media and
communications company, is at an enviable leadership position today, with a team of over 1,000 people and 62 offices
in India and the Middle East and a capitalized billings of about INR 26 billion (FY’11). It has three important verticals,
Percept Entertainment Group, Percept Media Group & Percept Communications Group each group. While it is a brand
within a brand, it has enviable portfolios which include Forbes India – the most enviable business magazine; BSNL:
India’s leading telecom player, Elbit Plaza Centers – a mall specialist from Europe; Bridgestone Tyres – world’s largest
tyre manufacturing brand; T10 Gully Cricket – a unique concept that promotes grass-root cricketing talent; Sunil Mantri
Realty Ltd. – a promising name in the real estate category; Panasonic : the leading consumer brand, Venetian Macau
(Macau) & Marina Bay Sands (Singapore) – destinations being promoted by Sands Group; Big FM – the country’s
largest radio network; Bull Dog Entertainment – a prominent licensor of unique international reality programs like Beauty
& Geek and Contender in India; and the Bank of Maharashtra PR empanelment, to name a few.

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The Finland based Electronic Major, Nokia has made a strong in roads in the Indian market & its products has become
a household names. Nokia india has posted a revenue of 2.92 billion euros in 2011 down to 1 % & its decision to quit
mobile money business, two years after it launched the service in though surprsrised many, will not affect its brands
belive the industry experts. It has an array of electronic portfolios including the best selling mobile phones in India. The
US based, Microsoft India leads in software, services and internet technologies including cloud computing. Making a
base in india in 1990, and has since been working closely with the IT industry, the Indian government, academia and
the local developer community to partner in India’s growth. The company runs six business units in India – Microsoft
Corporation India (Pvt) Ltd (the marketing division), Microsoft India Development Center, Microsoft Global Technical
Support Centre, Microsoft IT, Microsoft Services Global Delivery and Microsoft Research India – together representing
the complete Microsoft product lifecycle. Microsoft currently has offices in 9 Indian cities: Ahmedabad, Bangalore,
Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune; and employs about 5,800 people in the country.
Revital, the leading Indian vitamin supplement brand, has demonstrated extraordinary performance in the year 2011.
The brand has witnessed phenomenal growth of 15% in 2011 with 6th largest IPM brand in 2011 with a turnover of
Rs.1821mn. Revital is now India’s No.1 Vitamin-Mineral supplement brand and has been ranked as the 4th largest OTC
brand in India as per Nicholas Hall 2010 report. Revital has also won the prestigious ‘Reader’s Digest Trusted Brand’ for
the Health & Personal Care category for 2nd consecutive year now in 2011.. Revital has successfully introduced
REVITAL WOMAN to cater to the special needs of women & Revital Senior for special needs of 50+ segments in 2011.
Ranbaxy Global Consumer Healthcare was incepted in 2002 and within a span of 10 years, it has attained an annual
turnover of more than Rs. 3500 million. With a 5yr CAGR 29% and current growth of 26%, RGCH is the fastest growing
OTC Company. It is currently ranked 34th in Indian Pharmaceutical Market, climbing steadily over years. Within its
participated market, RGCH currently ranks 1, surpassing competition. As per Nicholas Hall, RGCH is currently the 6h
largest OTC company for this year. Revital is the largest selling Vitamins & Dietary Health Supplement in India. It is the
3rd largest pharmaceutical brand with a turnover of Rs. 182 million. It is also the 4th largest OTC brand. It recently own
three prestigious awards at 4th Annual India Pharmaceutical Leadership Summit (www.pharmaleaders.co.in ) by
Pharmaleaders & Indo-American Chamber of Commerce.

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UK-based ‘i-am’ associates ties up with Percept Limited
Source: Eventfaqs.com, Sportzpower.com, Date: March 9, 2012

On March 6, ‘i-am' associates, a UK-based brand experience consultancy, announced their formal launch in the Indian
market. ‘i-am' associates, who is partnering with Percept Ltd., has set up a studio base in Mumbai, with a team
comprising of local talent in combination with experienced personnel from the UK and Turkey. ‘i-am' associates will
consider expansion into other cities in due course. Commenting on this move, Jon Blakeney, Managing Director, ‘i-am'
associates said: "We are extremely excited to venture out into this new and exciting territory. India holds great potential
and we would like to be part of its growth success story. We could not think of a better alliance than Percept Limited, the
largest media firm in India, to embark on this exciting and fruitful journey. I am confident we will deliver exceptional work
for our Indian clients through our unique 360 degree approach to brand development, which will help Indian brands
achieve greater heights in a very competitive global marketplace." ‘i-am' associates create focused customer
experiences designed to generate strong brand awareness and increased customer advocacy, leading to better
business performance and increased profitability. Through their combined expertise in brand development, interior
design and customer engagement, ‘i-am' builds brand advocacy and business profitability for a diverse range of
businesses and well known brands around the world such as Diesel, Armani, Coca Cola, Adidas, FCUK, Hustler and
Costa Coffee. Internationally, ‘i-am' associates has built a strong reputation for its work in the finance, real estate,
hospitality and fashion retail sectors. Their strategic goals in India will see the consultancy build on these strengths by
focusing its energies and expertise in these same verticals. Commenting on this strategic alliance, Harindra Singh,
Vice-Chairman & Managing Director, Percept Ltd. said: "India is a growing economy with a large consumption of
FMCG, lifestyle, technology, banking, realty and other brands. Home grown and even multinational brands regularly
need a brand refresh and this entire process requires a complete research driven and scientific approach. I am
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