Mobile Beat - Issue 050 (1999-01)(LA Communications)(US)

126 Pages·85.3 MB·English

by  LA Communications

The 799 Mobile Beat.
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TABLE OF CONTENTS...
6 BizciRp ae
Thelf),) Magazine
WA R 1) #50 JANUARY 1999
S EQUIPMENT
PAGE 50
NAME GAME... 52 —— _ WsHot............... suscupsuancaasssennen 18-30
Do you really own your company name? Without a trademark, probably not. Scoops:
CARD GAMES... 56 Reenter my seanenennneens
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How to hedge your bets in a competitive marketplace. Wright Bros. EQX1578 Speaker....... 44
Fender Passport / Galaxy Far Outlet .. 46
Reality Check
TECHNICAL OVERKILL 80 MUSIC
Where do we draw the line in achieving the best possible sound? Rhino releases ....
By Mark Johnson Music News ....
P.S.W.C.D.T. ..

F Wedding CD Releases.
Creative Selling DMA Top 50 Chart

PROMISE LESS, DELIVER MORE 84 PERFOR MING
There's a bit of psychology involved
when it comes to making Tech Talk ....
customers happy.
Club View

By Bob Popyk Nightmares & Historic Affairs ..... ie 121
aa
KARAOKE
GALACTIC GIGSTER
Holiday Hitz for Karaoke .....
Captain Timbo preps to play his first onc sine Esse

party on the moon.
PROFILES
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BMP Productions

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Bringing it
all together
n our ever-changing, fast moving world of on-site entertainment, it's more
[rr than ever that you stay hooked up to the information resources that
can best help your business. Here at Mobile Beat, we take quite seriously our
role as our profession’s information pipeline. Whether it be the magazine, our Web
site, or the Mobile Beat D] Show and Conference, our goal is to present you with
the newest and freshest ideas to help your performance and your business.
With another Mobile Beat D) Show and Conference rapidly approaching, here
are a couple of the things that make us different from other DJ gatherings and
trade shows:
First, we make no bones about it: we are a Mobile Dj magazine. The gap
between the D and the | covers a lot of ground in this field; and we lean closer to
the tuxedos than the backward baseball caps. It’s reflected in our seminar line-up
and entertainment. Each year, we make it a point to present to you nationally
known speakers and experts from outside our profession, along with experienced
Djs from within our own ranks. We select our seminars based on suggestions and
proposals submitted by readers across the United States and Canada. We carefully

attempt to find topics and presenters who will give the attendees practical and
applicable information to take back home. The opportunity to get involved is in
every issue of the magazine and on our Web site. This has allowed us to bring an
incredible number of new and talented people into the national spotlight. It
cannot be said we're not listening.
We know the business... we've been there. All totalled, the staff of the maga-
zine has over 200 years of mobile and club experience. There are not too many D]
dilemmas someone here hasn't experienced... to quote you-know-who, “We feel
your pain!”
After each show, we go to the extremes in analyzing attendee and exhibitor
surveys determining what we did right and wrong, and use this information in
future planning.
As this issue goes to press, the roster for the January event continues to expand.
Changes you can expect this year include: improved registration procedures
(yea!), a larger exhibit floor, excellent new seminar topics (and some great
repeats!), moderated chat rooms to meet the manufacturers, show floor conces-
sions and lounge, several thousand dollars in door prizes and giveaways and
much, much more!
While you'll find the show information in this issue as up-to-date as press
deadlines allow, make it a point to regularly check our Web site for new informa-
tion, posted as it becomes available (www.mobilebeat.com/djshow). There's also a
very special announcement coming about Mobile Beat’s exciting plans for the
Summer of 1999!
Mes
Mike Buonaccorso
Trade Show Producer
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PLEAS

Rap on
“Romancing the Stones.” Being fairly new club I’m working at is well known for

After reading Jay Maxwell's article (MB issue to karaoke, I’ve been trying to come up having a bad reputation. I’ve been trying to
with new ways to involve non-participants figure out a way to turn the club around
#48) on dance rap, I had to write to include
in my shows. As a DJ, that goal is relatively and get a more reputable clientele. This
other great songs of that genre that were
not on his list. These are all great songs that easy to accomplish. In karaoke, how do you type of thing might just be the trick to
will get a hip-hop crowd going: No Diggetty get the majority of the people who simply achieving that end. Thanks!
- Black Street; California Love- 2Pac; sit there involved? Well, I received this issue Marcel Bissonnette, Springfield, MA

Hypnotize -Notorious BIG; Let Me Clear My on Thursday and tried one of the sugges-
No road & track
Throat - DJ Kool; Doing It- LL Cool J; Not tions that very night. Would you believe
that I got two “newbies” at karaoke to come I feel your many-page story on trucks and
Tonite - Li'l Kim; Mo Money, Mo Problems -
Notorious BIG; Killing Me Softly - The up and sing? This coming week, I’m going vans was a waste of my time and money.
Fugees; Can’t Nobody Hold Me Down - Puff to try some of the other suggestions The magazine is only sent out every other
Daddy; Boombastic - Shaggy; Ghetto Superstar mentioned in the article. Many thanks to month and I look forward to reading stories

you for publishing this article. It should about music and other things regarding the
- Pras Michael.
help a plethora of KJs who are looking for DJ Profession. The auto section has merit,
Ron Cote, Claremont, NH

new and innovative ways to get more however, I could have gotten all that

Stoned successful
people involved. information from an auto magazine.
I have to give you much credit for running On a side note: I never saw these two Mike Smith

the article in th e Novembe r 1998 issue, peo ple in my life , before that night. The The WEJ T Road Show
In response to “Help Save This Marriage”
(MB issue #48)...

>» What does Cindi see as a “real” job?I don’t enjoy what you're doing, whether having fun while I was changing diapers.
am a professional business person too, you’re entertaining or digging ditches, then However, my love for music has always kept
and whether I make it up my particular you're a hack. Unless you're passionate and me involved with our business. I perform
ladder to CEO or not, I would never excited about your job, your work will be all the office tasks. Believe me, this is a real
consider my business more important mediocre and possibly even dangerous, and business. The bank deposits tell me we are
than the happiness my wife has brought your only reward will be bucks. You doing a terrific job!
to the events for which she has DJ’d. shouldn’t have to hate your job. That’s why My advice to you is to get involved with

I tried DJing when my wife started her I'm a Dj; not to get rich, but because I love your husband's interests. Learn from him
own company, and I'm a decent backup, what I do! I like money, sure, but I’m and read Mobile Beat. You'll get to go have
but I don’t pretend to have the natural unwilling to give up the intrinsic rewards. I the “fun” you're missing out on when you

talent for running an event that my wife think Duane might feel the same way. stay home. You may quit your day job!
does. Maybe if Cindi really wants to As far as “what goes on” at a party, what Don’t be embarrassed of HIS chosen
support her fiancé, as opposed to looking makes you think the office is any different? profession. If your coworkers knew they
down from the heights of her professional Affairs can happen no matter what could earn as much as he does for a 3- to 4-
standing, she should try DJing an event, profession you’re in (can anyone say hour event they would zip their lips!
instead of asking what's so hard about it. Clinton?). Trust is the issue here, not Cindy Cagle, Great American Road Show, Inc.
Most real jobs are a hell of a lot less Duane’s job. I have been happily married Fort Smith, Arkansas
stressful. for 13 years now and have worked

Having said that, I sympathize more nightclubs and mobile parties the entire > Iam not too sure what makes Cindi feel
than she could guess regarding the hours time. Sure there’s been temptation. There so insecure, but I don’t believe it’s DJing. 1
that this profession requires. I lose my was also temptation when I worked at GM. used to work in exotic nightclubs, and I
wife to business right at the most If you're truly in love, secure, and have know that I came home every night. Maybe
romantic points in life; and it’s strange good communication, I don’t see why if she supported him a little more instead of

telling our 3-year-old, “Mommy's still at Duane cannot continue to be a DJ as well as feeling embarrassed about what he does,
work” as I put him to bed. I have the a good husband. things would be different. I am a full-time
added burden of worrying about an Stu Chisholm DJ, and my income supports my family
attractive woman alone in the middle of Stu & His Crew Professional DJ Service unlike any job I have done in the past.

the night with thousands of dollars worth Emie Houle
of equipment and CDs. > I have been married to my DJ husband

It’s hard, but it is just the beginning of for 14 years. In the beginning of our > I have been a Mobile DJ for over 18

the compromises Cindi will have to make marriage, I was able to go along with him to years. You're right, most people don’t look
to allow them both to enjoy their help set up and watch him as he became at DJing as a profession. As a Mobile DJ,

individual lives as a married couple. “KC,” a wild and crazy DJ with a tremen- one must be experienced in marketing,
Laans Hokanson dous amount of energy. I could only hope advertising, bookkeeping, public speaking
he would be able to retain that energy to and entertaining, along with having a
take out the kitchen trash (just kidding)! knowledge of electronics and music. You
» Having been a DJ since 1979, I can tell
her (Cindi) that DJing is indeed a real job. After the birth of our daughter (one of must also be physically fit (to some degree)
Because we DJs are self-employed, and three), I had to stay home quite a bit and, to move speakers and amps around, as well
though I love my daughters dearly, I did as to have enough stamina to stay up ‘til
because we LIKE what we do, our
profession is under constant attack. If you feel lonely—especially knowin g he was the wee hours of the morning and be ready
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D/W,
“Help Save This Marriage” continued...
FEEDBACK
to do it all over again the next day. knowledge to be a successful DJ. It
If you are having a hard time seeing it as a real job, | would suggest you involve yourself with takes as much skill as most people
your fiancé’s business. Help him out, set up with him, spend a couple of nights learning the spend in 4 years to gain from a
ropes. Go out there and see with your own eyes how much work it is to put up with drunks, with bachelor’s degree to learn a job. With
a smile on your face, while trying to keep the dancefloor full by playing the right type of music being a DJ your profit potential is
for that particular crowd. absolutely limitless.
Once the party’s over, you should help him carry his speakers, amps and other gear out to the Shawn Woods
car. I find this to be the hardest thing to do at 2 a.m. Once you've tried it out, watch yourself!
You, too, might get hooked and become (yikes!) another DJ. It’s a lot of hard work, physically > I would like to offer Ms. Hunt some
and mentally stressful at times, but it can be very satisfying work for those who truly enjoy it, insight about the DJ profession.
both financially and physically. 1. Her comment about “how much
My wife is a secretary and also DJs for our business. My oldest son (13), my daughter (10) and fun he is having” suggests no
my youngest son (5) are all roadies and help set up everything, every weekend. We make it a part understanding of the mental complex-
of our family time and try to get things done as a team. The kids love hearing their favorite tunes ity or physical labor involved when
being cranked way up and each has a specific job to do and knows exactly how to do it. It can be one plans and executes a wedding or
difficult for those who only see the DJ out there partying with guests to see the actual business of other special event. The “fun” comes
how he or she got there. But believe me, there is a lot of work involved. from knowing that I have delighted
Stan Minogue, Stan The Music Man my customers.
2. I'd like to hear more about what
» I had been a DJ/MC for a while before meeting (my wife) Roberta. She wasn't into DJing, but Cindi claims to know about “what
she’s a good dancer. We go to ALL of our parties together (properly dressed, of course). We did goes on at clubs and weddings.” DJs
this even before we got engaged. Roberta is now our Party Motivator, helping with teaching are exposed to the same temptations
dances, giving out party favors, running games, etc. We also share in decision making for the as any other businessperson working
business. We both have full-time jobs as computer consultants, but we enjoy the entertainment in an office or on a client's premises.
business. The current White House scandal
Steve Rothkin proves my point.
My fiancée is an attorney with a
Dancemasters Disc Jockey Entertainers
Poughkeepsie, NY career of her own. She knew little of
the DJ profession when we started
» What Cindi must realize is that it takes a very special personality to be a DJ or MC, and it is a dating over three years ago. As our
very respectable position. You have to have the right character, temperament, personality, and relationship matured, so did her
curiosity about my work. I offered her
the chance to join me on several gigs
to get a feel for the realities of being a
Mobile DJ. She now works with me at
bridal fairs and trade shows. She
helped me make the decision to
expand to a multisystem operation.
Walter Caudle
Music & More... To Go, Columbia, SC
» My husband was a DJ/MC before we
met and is still one now that we are
married with two children. I don’t
know where you are from but, in Long
Island, N.Y. it is a big industry and is
considered a real job!
My husband now owns his own DJ
company and has people working for
him. If I would have made him stop
doing the one thing in life that he

loves doing, we would not be happily
married today with two kids and a
growing company of our own. My
husband leaves me and the kids
almost every weekend and does about
four to five parties himself a weekend.
He comes home exhausted, but still
has time to be with us during the week
after work is done. People who are DJs
have a very special talent and it is a
very good profession!
ound & Lighting
Donna Guzzo
fartin, Yorkville, Audi
(wife of a DJ/MC co. owner)
Done Right Entertainment

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