metaphors dead and alive, sleeping and waking G metaphors dead and alive, sleeping and waking ADynamicView cornelia mu¨ ller university of chicago press chicago and london cornelia mu¨llerisprofessorofappliedlinguisticsatEuropeanUniversity ViadrinainFrankfurt(Oder).Sheiscoeditorofseveralbooks,thejournalGesture anditsaccompanyingbookseries,andistheauthorofCo-verbalGestures:Cultural History—Theory—Cross-linguisticComparison. TheUniversityofChicagoPress,Chicago60637 TheUniversityofChicagoPress,Ltd.,London (cid:2)C 2008byTheUniversityofChicago Allrightsreserved.Published2008 PrintedintheUnitedStatesofAmerica 1716151413121110 09 08 1234 5 isbn-13:978-0-226-54825-8 (cloth) isbn-10:0-226-54825-2 (cloth) LibraryofCongressCataloging-in-PublicationData Mu¨ller,Cornelia,1960– Metaphorsdeadandalive,sleepingandwaking:adynamicview/CorneliaMu¨ller. p. cm. Includesbibliographicalreferencesandindex. isbn-13:978-0-226-54825-8 (cloth:alk.paper) isbn-10:0-226-54825-2 (cloth:alk.paper) 1.Metaphor. I.Title. pn228.m4m87 2008 808–dc22 2008025297 (cid:2)∞ Thepaperusedinthispublicationmeetstheminimumrequirementsofthe AmericanNationalStandardforInformationSciences—PermanenceofPaperfor PrintedLibraryMaterials,ansi z39.48-1992. G for christian G contents ListofIllustrations xi Acknowledgments xv TypographicalConventionsforTranscripts xix Introduction 1 0.1 DeadandLiveMetaphors:TwoExamples 2 0.2 Consequences:SleepingandWakingMetaphors 8 0.3 BridgingGaps:RealmsofMetaphorsinLanguageUse 12 0.4 Objective,Scope,andStructureoftheBook 18 1. MetaphorsandCognitiveActivity:ADynamicView 22 1.1 MetaphorsAreBasedonaCognitiveActivity 23 1.2 MetaphorsAreBasedonaTriadicStructure 26 1.3 MetaphorsAreModality-Independent 32 1.4 MetaphorsAreaMatterofUse 36 1.5 Summary:TheDynamicView 39 2. MetaphorsinThoughtandLanguage:FundamentalIssues 40 2.1 Metaphor,Reason,andUnderstanding?Epistemological Discrepancies 41 2.2 TheNatureofMetaphor:CognitiveorLinguistic? 52 2.3 Conclusion:EstablishmentandCreationofMetaphoricityIs aCognitiveProcesswithMultimodalProducts 58 vii viii contents 3. RealmsofMetaphors:ActivationinLanguageUse 62 3.1 ConceptualMetaphors 63 3.1.1 AnExample:LakoffandKo¨vecses’sConceptual SystemofAnger 63 3.1.2 PrimaryandComplexConceptualMetaphors 71 3.1.3 HowAreConceptualMetaphorSystemsActivated duringSpeaking? 76 3.2 VerbalMetaphors 81 3.2.1 Weinrich’sImageFields(Bildfelder),andLakoffand Johnson’sConceptualMetaphors 81 3.2.2 ActivationofVerbalMetaphors 86 3.2.3 HowAreVerbalMetaphorsActivatedduringSpeaking? 89 3.3 Verbo-gesturalMetaphors 95 3.3.1 GesturalMetaphorsandHowTheyMayRelateto Language 96 3.3.2 HowAreVerbo-gesturalMetaphorsActivatedduring Speaking? 99 3.4 Verbo-pictorialMetaphors 103 3.4.1 PictorialMetaphorsandHowTheyMayRelateto Language 103 3.4.2 HowAreVerbo-pictorialMetaphorsActivatedduring Writing? 109 3.5 Conclusion:DeadMetaphorsAreAliveduringSpeakingand inWriting 111 4. TheCoreofMetaphors:TheEstablishmentofaTriadicStructure 114 4.1 DualityofMeaning 115 4.2 TriadicStructuresinHistoricalAccounts:Constantsand Variants 116 4.3 Conclusion:ActivatedMetaphorsEstablishaTriadic Structure 132 5. MixedMetaphors:SelectiveActivationofMeaning 134 5.1 WhatAreMixedMetaphors?HowLinguisticandConceptual MetaphorTheorySettheStage 135 5.1.1 The“Butter-Mountain”ExamplefromaConceptual MetaphorTheoryPointofView 143 5.1.2 Discussion 145 contents ix 5.2 WhyMixedMetaphorsDon’tMakeSense!“ThinkingFlaws” andSemanticInconsistency 147 5.2.1 TheRopeExample 148 5.2.2 ThePut-on-the-LastExample 154 5.2.3 TheMoltingRiverExample 157 5.3 WhyMixedMetaphorsMakeSense!BlendingandSalience 160 5.3.1 Metaphor,Blending,andConceptualIntegration:The ButcherExample 161 5.4 Conclusion:DeadMetaphorsAreAvailableforConceptual Integration 175 6. SleepingandWakingMetaphors:DegreesofMetaphoricity 178 6.1 TheDeadversusAliveDistinction:ACriticalEvaluation 178 6.2 TheDeadandAliveAssumption:ANewProposal 188 6.3 DegreesofMetaphoricityandSalience 201 6.3.1 VerbalLevelOnly 202 6.3.2 Verbo-pictorialMetaphors 203 6.3.3 Verbo-gesturalMetaphors 204 6.4 Conclusion:DeadMetaphorsVaryinActivationandSalience 208 7. TheRefutationoftheDeadversusAliveDistinction:ANew ApproachandSomeofItsImplications 210 Lieb’sSources 223 Appendix 227 Notes 229 References 243 NameIndex 263 SubjectIndex 267
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