MEDIA STANDARDIZATION FOR FRUITS AND VEGETABLES PROCESSING AND ...

141 Pages·2013·4.94 MB·English

MEDIA STANDARDIZATION FOR
FRUITS AND VEGETABLES PROCESSING
AND PRESERVATION

By
MONIKA YADAV
2010HS63D

Dissertation submitted to Chaudhary Charan Singh Haryana
Agricultural University in partial fulfillment of the
requirements for the degree of :

DOCTOR OF PHILOSOPHY
IN
EXTENSION EDUCATION
AND
COMMUNICATION MANAGEMENT

I.C. COLLEGE OF HOME SCIENCE
DEPARTMENT OF HOME SCIENCE EXTENSION EDUCATION
CCS HARYANA AGRICULTRAL UNIVERSITY
HISAR – 125 004

2013
ACKNOWLEDGEMENT

First of all, I express my heartiest devotion to the “Almighty God” for “His” graceful
blessings at every step without which nothing could have been accomplished.
In an ecstasy of delight, I express my profound sense of gratitude and indebtedness to my
esteemed major advisor Dr. (Mrs.) Shashi Kanta Varma, Professor, Department of Extension
Education and Communication Management, College of Home Science, CCS HAU, Hisar for her
unique guidance, constant endeavour, keen interest, painstaking and incessant encouragement, ever
helping attitude and amicable behaviour during the course of this investigation, which brought out this
surmount task to success. For all her affection and expertise guidance, I am beholden to her in a
special manner and words fail to convey my respect, love and regard for her.
I exhibit my ingenious regards and heart felt gratitudes to the elite members of my advisory
committee, Dr. (Mrs.) Sudershan Mehta, Professor and Head, Department of Extension Education and
Communication Management, Dr. (Mrs.) Shanti Balda, Professor, Department of Human Development
and Family Studies, Dr. (Mr.) Kirshan Kumar Kundu Associate Professor, Department of Agriculture
Economics, Dr. (Mrs.) Neelam Khetarpaul, Professor, Department of Foods and Nutrition for their
constructive criticism, valuable suggestions, expertise guidance, keen interest and help rendered
throughout the pursuit of this study.
I owe my debt of gratitude and express my thanks to Dr. (Mrs.) Salil Sehgal Professor, Foods
and Nutrition and (Mrs.) Vinta Jain (DES) for her affection, sincere assistance, critical observation
and providing facilities when needed.
I am also obliged to Dr. (Mrs.) Sudershan Mehta, professor & Head, Department of Extension
Education & Communication Management for her valuable suggestions and timely help during the
course of this study.
Help and cooperation rendered by all teachers and office staff members of Department of
Extension Education & Communication Management during the present endeavor is duly
acknowledged.
Help rendered by Mr. Sultan Singh Projectionists of the Department of Extension Education
and Communication Management in preparation of media is duly acknowledged.
Indeed no words of mine can adequately express my indebtness, profound reverence, gratitude
and regards, I owe for blessings of my respected parents Smt. Rajbala and late Sh. Mohar Singh
without whose preservence and affection it would not have been possible for me to fulfil my ambitions.
I also express my deep sense of gratitude and indebtness with profound regards to my brother Sandeep
Yadav whose affection, constant help and support is something which can only be realized and felt but
is beyond any comprehension and expression.
My heart felt thanks are also due to my dear cousin sisters Yashika, Sammi, Heena, Monu,
Sunita, brother Ashish, Subham, Ompal, Sonu, for their affection and moral support.
The instrument of acknowledgement would remain out of my tune if I do not express my thanks
to the respondents who extended their cooperation during data collection.
Every researcher owes a great deal of her friends, and I am no exception. I cherish my close
association over the years with my friends Anita and Ella.
I am thankful to my institute, CCS HAU, Hisar for sanctioning me the study leave for
acquiring this degree.
At last, but not the least, I am thankful to all those who persuade me to depict and accomplish
my research task smoothly and rationally.

Place : HISAR
Dated : May, 2013 [MONIKA YADAV]
CERTIFICATE – I

This is to certify that this dissertation entitled, “Media standardization for fruits
and vegetables processing and preservation”, submitted for the degree of Doctor of
Philosophy, in the subject of “Extension Education and Communication Management”,
to the CCS Haryana Agricultural University, is a bonafide research work carried out by
Monika Yadav under my supervision and that no part of this thesis has been submitted for
any other degree.
The assistance and help received during the course of investigation have been fully
acknowledged.

Dr. (Mrs.) S.K. Varma
Major Advisor
Professor
Extension Education and Communication Management
CCS Haryana Agricultural University,
Hisar - 125001
CERTIFICATE – II

This is to certify that this thesis entitled, “Media standardization for fruits and
vegetables processing and preservation”, submitted by Monika Yadav to the CCS Haryana
Agricultural University, in partial fulfillment of the requirements for the degree of Doctor of
Philosophy, in the subject of “Extension Education and Communication Management”,
has been approved by the Student’s Advisory Committee after an oral examination on the
same.

MAJOR ADVISOR EXTERNAL EXAMINER

DEAN, POST GRAGUATE STUDIES HEAD OF THE DEPARTMENT
CERTIFICATE –III

FORMAT FOR P.G. THESIS

“It is certified that the thesis submitted by Ms. Monika Yadav, Adm. No.
2010HS63D, an Ph.D. student of this department has been checked and found as per
specification of the format circulated by the Dean, PGS vide his memo No. PGS/A-
1/09/6926-90 dated 26.8.09.

MAJOR ADVISOR PROFESSOR AND HEAD
UNDERTAKING OF THE COPY RIGHT

“I Monika Yadav, Adm. No. 2010HS63D undertake that I give copy right to the
CCS HAU, Hisar of my thesis entitled, “Media standardization for fruits and vegetables
processing and preservation”
I also undertake that, patent, if any, arising out of the research work conducted during
the program shall be filed by me only with due permission of the competent authority of CCS
HAU, Hisar.

Signature of student
CONTENTS

CHAPTER TITLE PAGE(S)
I. INTRODUCTION 1-5
II. REVIEW OF LITERATURE 6-15
III. MATERIALS AND METHODS 16-36
IV. RESULTS 37-85
V. DISCUSSION 86-89
VI. SUMMARY AND CONCLUSION 90-93
REFERENCES i-v
ANNEXURES I-XXXI
LIST OF TABLES

Table Description Page
No. No.
1 Background profile of rural women 38-39
2 Information input pattern of rural women 41
3 Information processing pattern of rural women 42
4 Information dissemination pattern of rural women 42
5 Mass media possessed by rural women 43
6 Selection of the messages according to the need of the rural women 44
regarding fruits and vegetables processing and preservation
7 Selection of sub-messages related to Pickle making (M ) 45
1
8 Selection of sub-messages related to Chutney: a safe and tasty food product 46
(M )
2
9 Selection of sub-messages related to preparation of murabba (M ) 46
3
10 Selection of sub-messages related to making squashes (M ) 47
4
11 Selection of sub-messages related to drying of fruits and vegetables (M ) 47
5
12 An overview of the manual entitled “Fal wah Sabgeyo ke Parshikashan 53
Hetu Takniki Jankari”
13 An overview of the coverage on pickle making in printed manual (M) 53
1
14 An overview of the coverage on chutney: a safe and tasty food product in 54
printed manual (M )
2
15 An overview of the coverage on preparation of murabba in printed manual 54
(M )
3
16 An overview of the coverage on making squashes in printed manual (M) 55
4
17 An overview of the coverage on drying of fruits and vegetables in printed 55
manual (M )
5
18 Profile of judges 56
19 Accuracy of various messages related to fruits and vegetables processing 58
and preservation manual perceived by judges
20 Coverage of various messages related to fruits and vegetables processing 58
and preservation manual perceived by judges
21 Objectivity of various messages related to fruits and vegetables processing 59
and preservation manual perceived by judges
22 Writing styles of various messages related to fruits and vegetables 59
processing and preservation manual perceived by judges
23 Content presentation of various messages related to fruits and vegetables 60
processing and preservation manual perceived by judges
24 Illustration of various messages related to fruits and vegetables processing 60
and preservation manual perceived by judges
25 Compatibility of various messages related to fruits and vegetables 61
processing and preservation manual perceived by judges
26 Audio quality of various messages related to fruits and vegetables 62
processing and preservation CD perceived by judges
27 Visual quality of various messages related to fruits and vegetables 62
processing and preservation CD perceived by judges
28 Presentation of various messages related to fruits and vegetables processing 63
and preservation CD perceived by judges
29 Content of various messages related to fruits and vegetables processing and 64
preservation CD perceived by judges
30 Text of various messages related to fruits and vegetables processing and 64
preservation CD perceived by judges
31 Overall content validity ratio (CVR) for printed manual perceived by judges 65
32 Overall content validity ratio (CVR) related to attributes of CD perceived 66
by judges
33 Overall reliability coefficients of printed manual perceived by judges 67
34 Overall reliability coefficients of CD perceived by judges 68
35 Field applicability of various messages related to fruits and vegetables 69
processing and preservation for rural women perceived by judges
36 Gain in knowledge of rural women regarding fruits and vegetables 70-71
processing and preservation in Dhana Khurd village of Hisar district
37 Gain in knowledge of rural women regarding fruits and vegetables 72-73
processing and preservation in Barsi village of Bhiwani district
38 Gain in knowledge of rural women regarding fruits and vegetables 74-75
processing and preservation in Hasngarh Village of Sonipat district
39 Gain in knowledge of rural women regarding fruits and vegetables 76-77
processing and preservation in Sirsal Village of Kaithal district
40 Gain in knowledge of rural women regarding fruits and vegetables 78-79
processing and preservation in selected districts of Haryana
41 Change in attitude of rural women regarding fruits and vegetables 80
processing and preservation in selected districts of Haryana state
42 Impact assessment index of CD on gain in knowledge and change in 81
attitude of rural women in Dhana Khurd village of Hisar district
43 Impact assessment index of CD on gain in knowledge and change in 81
attitude of rural women in Barsi village of Bhiwani district
44 Impact assessment index of CD on gain in knowledge and change in 82
attitude of rural women in Hasngarh village of Sonipat district
45 Impact assessment index of CD on gain in knowledge and change in 82
attitude of rural women in Sirsal village of Kaithal district
46 Overall impact Assessment Index of CD on gain in knowledge and change 83
in attitude of rural women of Haryana state
47 Relationship between socio-personal and economic and variables with gain- 84
in knowledge and change in attitude of rural women regarding fruits and
vegetables processing and preservation in selected district of Haryana state
LIST OF FIGURES

Fig. No. Description Page
No.
1 Research module of the study 17-18
2. A map of Haryana showing the study area 19
3. Selection of the messages according to the need of the rural women 44
regarding fruits and vegetables processing and preservation
4. Steps in preparation of Compact Disc (CD) 49
5. Steps in preparation of printed manual 51
6. Text of various messages related to fruits and vegetables processing and 66
preservation CD perceived by judges
7. Overall content validity ratio (CVR) related to attributes of CD 67
perceived by judges
8. Overall reliability coefficients of printed manual perceived by judges 68
9. Overall reliability coefficients of CD perceived by judges 69
10. Change in attitude of rural women regarding fruits and vegetables 80
processing and preservation in selected districts of Haryana state