Media Policy and Globalization Media Policy and Globalization Paula Chakravartty and Katharine Sarikakis palgrave macmillan MEDIA POLICY AND GLOBALIZATION Copyright © Paula Chakravartty and Katharine Sarikakis, 2006. Softcover reprint of the hardcover 1st edition 2006 978-1-4039-7738-0 All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. First published 2006 by Edinburgh University Press Ltd. First Published in the United States in 2006 by PALGRAVE MACMILLANTM 175 Fifth Avenue, New York, N.Y. 10010 and Houndmills, Basingstoke, Hampshire, England RG21 6XS. Companies and representatives throughout the world. PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin's Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN 978-1-349-73808-3 ISBN 978-1-137-09876-4 (eBook) DOI 10.1007/978-1-137-09876-4 Library of Congress Cataloging-in-Publication Data is available from the Library of Congress. A CIP record for this book is available from the British Library. Design by TechBooks, India. First edition: July 2006 10 9 8 7 6 5 4 3 2 Transferred to Digital Printing 2011 Contents Tables and figures VI Preface Vll Abbreviations X Part One: Policy contexts 1 1 Capitalism, technology, institutions and the study of communications and media policy 3 2 Revisiting the history of global communication and media policy 24 Part Two: The policy domains 49 3 Governing the central nervous system of the global economy: telecommunications policy 51 4 Governing the backbone of cultures: broadcasting policy 85 Part Three: Policy paradigms 111 5 Policies for a new world or the emperor's new clothes? The Information Society 113 6 Civil society and social justice: the limits and possibilities of global governance 145 Conclusion 169 Bibliography 179 Index 205 v Tables and figures Tables 3.1A Infrastructure: top 5 by fixed telephone subscribers per 100 inhabitants 52 3.1B Infrastructure: top 5 by mobile cellular telephone subscribers per 100 inhabitants. 52 3.1C Infrastructure: top 5 by broadband Internet subscribers per 100 inhabitants 53 3.1D Infrastructure: top 5 Internet users per 100 inhabitants 53 3.2 Top 20 telecommunications operators - ranked by revenue (1999) 58 3.3 Telecommunications indicators in selected emerging economies (2001-3) 71 3.4 Corruption index: privatization and telecommunications corruption 80 5.1 G7 Summit 'Information Society' (1995) 124 5.2 United Nations Millennium Development Goals 131 5.3 Major international organizations involved in policy-making for the Information Society in the African continent 136 5.4 Information Society policy statements of the Okinawa Charter and WSIS Declaration of Principles compared 141 6.1 Top 25 NGO cities by network connectivities 157 Figures 5.1 Internet users: latest data available (2003) 127 5.2 Number ofPCs: latest data available (2003) 128 5.3 Proportion of sum ofInternet users, world data 129 5.4 Comparative data on African countries in Internet and PC use; latest data (2003) 134 vi Preface As you set out for Ithaca hope your road is a long one, full ofa dventure, full of discovery. (K. Kavafis 1911) From the conception to its publication, this book has been a rich, en joyable and, at times, frustrating transnational journey where we both learned a great deal, not only about our subject matter but also about ourselves. The road was longer than we anticipated, but only because life is unstoppable and all present: the book apart from the standard daily rou tines of leading full academic lives, the winter flues included, witnessed a research leave and multiple stays abroad, four house moves, the birth of a baby girl (Aisha), two job moves and a wedding, and throughout these life experiences our families and friends made the process more enjoy able. Our journey to this 'Ithaca' has made us richer in knowledge and friendship, collegiality and confidence. This book explores the conditions and ideas behind global communi cations policies; our writing travels back and forth, across continents and socioeconomic realities to identify and analyze common policy concerns, conflicting interests, and the place and voice of publics. Throughout the writing process, we relied heavily on electronic communications to update information, track down electronic archives and conduct basic literature searches. We conceived and discussed the ideas in this book first online and then by telephone and continued developing the book in the same way, with only one brief off-line meeting. We have used six different computers between us (two ofwhich crashed) and have been de pendent on Internet access with speedy connections (broadband). These tools were available to us as researchers based in academic institutions, in our homes and hotels and Internet cafes located in the connected parts of the world where we wrote this book - Amherst, Athens, Coventry, Kolkata, London, Montreal, Pittsburgh and Salvador - enabling us to communicate with colleagues across the world instantly. Access to tech nology and skills are important material and cultural capital not fairly vii viii PREFACE shared, between the North and South but also within the locales where we wrote. We recognize our privileged position as observers and critics and hope that we have been responsible in our use of these means to bring attention to some of the most urgent questions surrounding global communications and media policy. We are thankful to Sarah Edwards for her prompting Katharine to write a book on media policy, and for her continued patience and sup port. Without John Downing's introducing us to each other, we would probably have not met just yet and this would have been a different book or would not have been written at all. Our colleagues Andrew Calabrese (University of Colorado, Boulder), Cynthia Chris (City University of New York-Staten Island), Myria Georgiou (University of Leeds), David Hutchison (Glasgow Caledonian University, Scotland), Vincent Mosco (Queens University), Srirupa Roy (University of Massachusetts, Amherst), Leslie Shade (Concordia University), and Yuezhi Zhao (Simon Fraser University) have given us insightful comments on earlier drafts. Katharine has benefited from a British Academy Research Grant in 2004 and from a McGill Centre of Research and Training on Women visiting fellowship the same year, during which period research into Canadian communications policies was conducted. She would also like to thank Ms Mary Damianakis (International Mediation, Canada) for support throughout the research leave. Paula is grateful for the support of Dean Janet Rifkin and her Chair Michael Morgan, as well as for research grants from the Centre for Public Policy and Administration (CPPA) and the College of Social and Behavioural Sciences (CSBS) at the University of Massachusetts, Amherst. The Healy Faculty Research Grant also allowed Paula to attend the World Summit on the Information Society in Tunis. Sumati Nagrath (University of Northampton) provided enormous help indexing the book. Daniel Kim and Elizabeth Gonzalez (both from the University of Massachusetts, Amherst) were helpful in providing research assistance for the completion of the manuscript. We also thank our friends and family who provided support and sanity through this long process, especially Nerissa Bake, Dolon Chakravartty, Stephanie Luce and Mary and George Sarikakis. Last but never least, we extend our warmest thanks to our life companions Gianpaolo Baiocchi and Alexander Bismarck for without their faith in us a great deal of our achievements would have not tasted as good! Paula Chakravartty and Katharine Sarikakis October 2005 The ideas and explanation in this book are a very welcome antidote to the dominant discourse of the virtues of the market, new technologies and competition. The proponents of technological determinism have for the past ten years asserted that greater audiovisual delivery capac ity will automatically deliver diversity and pluralism and have sought to roll back virtually all audiovisual regulation. The authors describe well the valid political, social, economic and particularly cultural ques tions which demand an answer if the public interest is to be served in communications policy and the regulation which should flow from it. The authors rightly underline that the screen, large or small, is central to our democratic, creative, cultural and social life and that policy-makers should give greater space to the views of civil society and parliamentarians interested in advancing the public interest. Rare is the attention paid to the realities of the digital divide as played out across the globe which provides important information for campaigners for greater technological redistribution and cultural diversity worldwide. Carole Tongue Visiting Professor, University of the Arts, London Former MEP spokesperson on public service broadcasting Premised on the fact that there are different globalizations going on today, this comprehensive study successfully integrates structural and symbolic analyses of communications and media policy in the conflicted spaces of the nation-state, trans-nation, and sub-nation. Chakravartty and Sarikakis's remarkably systematic approach to media policy, technology, content, and civil society formation fills in crucial details left behind by grand theory, including progressive postcolonial theories of global communication. In doing so, the book re-energizes the hackneyed field of international media studies and transforms it. John N guyet Erni City University of Hong Kong