Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

174 Pages·2002·70.32 MB·English

by  Verne Harnish

"Verne Is THE guru elIas! graW1li CIlIIIpanles. Those whe Oslen GROW and sucellO...so Osten•••or mdl"
- Tom Pelers
•

What You Must Do
to Increase the
-

Value of Your
Growing Firm

"Veme Hamish's Mastering the Rockefeller Habits is clearly the most important
management tool that we llave implemented. It has created clarity and foals
throughout our organization. These tools have helped our management deal with
the elephants instead oftile ants and lead liS to become an INC. 500 company. JJ

DWIGHT COOPER, PRfSIOE....,.. PPR TRAVEL
JACKSONVILLE BEACH, FLORIDA

"Veme~ principles IUll'e lIad a dramatic positive impact on our company. Over the
past tllree year.~ his tools haw Ileiped propel ourcompany to the Inc. 500 list (# 17)."

MARK HOLl.AND, PRESIDENT AND CEO, ASCEND HR SOLUTION

St\I.T LAKE CITY, UTAH

"Vertic is the backbone o01lis country's entrepreneurial community. His advice and
wisdom have influenced more rapid growth companies than anyone J know. This
book is a MUST BUY for companies facing the cllallenges ofbusiness growth-be
prepared to pull it offyour shelfotten."

Ar-;IlRI'.W J. SIIERMAI', SENIOR PARTNER, McDF.MOn, WII.I. & EMERY;
AUTHOR OF 11 ROOK.\ 0:- TIlE LEGAL A:-O STRATF.GIC .\SI'EerS OF BUSINESS GRO\\-lH

WASIlINGTON, D.C.

"TI,ere are few people w1lo haw IIad the wealth and range of experience of Veme
Hamish in terms ofobserving and assisting rapidly growing and entrepreneurially
managed enterprises.
Veme~~ preselltation skills, in cOlljlltlction with his ever-
expanding knowledge base, permit him to communicate IIseful ideas regarding the
management ofgrowth-!rJClISed businesses in an effective and memorable manner.
Those reading Vertle's writings are likely to become enrielled as a result. JJ

AlnllUIl LII'I'ER, FORMERLY EDlTOR·)N-CtilF.F, VENTURE MAGAZINE
SAN DIEGO, CAUFORNIA

"I LOVE your book. I've written all over it, leamed a GREAT deal from it, and won't
lend it to anyone (but I'll Imy tl,em rl copy). One ofmy favorite sections is 'Short
and Sweet' on page 'xx' Oft/Ie Introduction. Iagree with every word. }~ur book packs
more intellectllal firepower i"ta less space than jllst abollt ANY book I can recall."

ERIC LEE SMITH, FOUNDER, GIVINGCAI'ITAL, INC.
PHII.ADF.LI'HIA, PENNSYLVANIA

"I have integrated these principles into my organization and as Cl reslilt we have sig-
nificcllltly strengthened ollr cOlltribution to ollr employees, clients, investors, and
C0I1lI1ll1l1ity. Tile bOl/lls is tllal I llave become a better leader too."

CYNTHIA 11. KAYI'.. I'RESlIlE1'o'T & CEO, LOGICAL CHOICE TECHNOLOGIES, INC.

DUI.U11i, GEORGIA

""11le Rockefeller Habit~ are so simple yet so powerflll in their application. Our com-
pally liaS become more (ocl/sed, informed and coordinated to aellieve our most
important objectives."
DAMON GEllSH, PRfSIIJElo.i & CEO, MAXONS RESTORATIONS, INC.

NEW YORK, NEW YORK

"1 have found Verne's methods and insights informative, useful and easy to under-
stand. His material has become timdammtal tools for our company."

jOjO WATUMUU, VICE PRESIDENT, AMERICA!' T-SHIRT CoMPANY
HONOLULU, HAWAII

"1 can't imagine nmning a company without the daily huddles. It sets the tone for the
day and creates accountability and communication throughout the organization."

DAN Gouw, PRESIOF.NT, SYNF.RGY, Anvo-nME INC. 500 COMPANY

FRAMINGHAM, M.o\SSACHUSETIS

"Veme Hamish's lessons helped me grow iGo Revenlles ]OOOA/ a year for sevetl years
while having tim atld bllilding agreat team. Any mtrepreneur who wants to accel-
erate their business should check out Veme's teachings and Masters of Business
Dynamics Program. Ileamed the analytics and theories ofbusiness at Stanford
Business School, 1 leamed IlOW to apply them in a real world fast grOWtll compa-
ny Wit/I
\'eme~ Masters ofBusiness Dynamics program."

KEN HAWK, FOUNDER, JUNIPER VENnJRFS

RENO, NEVADA

"Veme Hamish is a clear thinker. He helped me understand the 'habits' that
enabled me to build my business. II

JEFFREY DENNIS, PRESIDENT, FLAGSHIP CAPITAL PAJmlERS INC.
TORONTO, ONTARIO, CANADA

liThe tools you have give" Eve"t Network have become comerstones Ofour growth
and ingrained in our cultme."
LARRY GILBERT, PRESIDENT & CEO, EVENT NrnvORK
LA JOLLA, CAUFORNIA
"Veme teaches basic principles, honesty in all your endeavors, and a human touch
that has helped the company stay on course."

FRANSISCO EsTEBAN LAINEZ, LABORATORIOS y DROGUERIA LAINEZ, S.A. DE C.V.
EL SALVADOR

"The daily meetings, weekly meetings and quarterly/retreat meetings with the exec-
utives and then cascading the same meeting structure to the subsequent levels of
managemmt and employees have given Pilgrim Software, Inc. the diScipline need-
ed to communicate the company's direction, tackle day-to-day operation issues and
promote a sense ofurgency effectively. Everybody who is involved provides positive
feedback on this new change."
AMI UlJl, CEO &: PRESIDENT, PILGRIM SOF1WARE, INC.

TMWA, FLORIDA
"Veme's entrepreneurial insights have helped businesses all over the globe grow to
the next level. This is a book you will want to read and study."

TODD HOPKINS, FOUNDER & CEO, OFFICE PRIDE CoMMERCIAL CLEANING SERVICES
FRANKLIN, INDIANA

"1 have been applying the 'Mastering a One-Page Strategic Plan,' and every time 1
repeat our core values it seems to over motivate our employees and customers, the
benefits are immediate. n
JORGE R. ARRIAZA
CORPORACION los PRocERES, S. A.

"Verne lias a unique gift to tllm complex problems into simple solutions. 1 llave
always walked away from lIis sessions with a much clearer idea ofwhat [ needed

to do as a CEO."
SAM GOODI'ER. PRFsmENT & CEO, CATAI'UI.T SYSTEMS
AUSTIN, TEXAS

"Verne told me tllillgs tllat I I"we never lIeard before. His simp1i.stic yet revolution-
aryapproach to the fimdamelltals ofbusiness is lIead spillning! After really digest-
ing wllat Verne taught me, / immediately strategically positiolled my company for
wllat I now know ultimately will happen on the course ofrapid growtll."

BRUCE SMITH, f'RFSlIJENT AND CEO, SAFEH VISION, iP

HOUSTON, TEXAS

(I/have introduced a lIumlJer of tools t!rat Veme lias proVided to our mallagement
staff. Tllis has alloweclus to create tile foulldation whicll is critical ill builtiillg a
successfill company. 'I
SCOTT S. SMITH. PRESIDF.l'o'T. COAI.mON AMERICA, INC.

ATlANTA, GEORGIA

'The entrepreneuri,ll experiellce can be excitillg and TL'warding wllite at tile same
time 10llely and tragic. Tllrough Veme Hamisllis leadership programs the opportu-
nity to come together witll /ike-minded business leaders alld hamess our col1ective
energy within proven frameworks is second to 1I0ne."

BRIAN J. I-IAII:SF.I.I., EXEClJIWE VICE-PRESIDENT, 8AI.I. HARRISON HANSEI.L
BURLINGTON, O:-.rTARIO, CANADA

IThe knowledge / gailled from
Verne~ materials has provided me witll fantastic
insight both for my business and my personal well-being. I take fill1 advantage of
any opportllnity / lIave to leam from Veme. I'

BRAll SCIIY, TilE TICKET MAF.5TRO. MUSICAl. CIlAms TICKET SERVICE

BREN'IWOOD, CALlFOIl...1A

"Mastering the Rockefeller Habits Ileiped put focus and spark back into my
{inll-a must for languislling elltrepreneurs!11

MARIE MINICHINO, CEO, BELLAMARIAIJI,T.COM

MAUl, HAW,\II

'IA must-read for every entrepreneur that wants to create a sllccessfil1 company."

DANII,L A. MARCOS, COUl'o'TRY MANAGER, MEXICO PATAGON

"Veme's Tools !rave made a dramatic and effective difference ill my company. They
have aligned everyone from the top to ti,e bottom and focused liS on our daily
behaviors, which precede ollr most audacious goals."

WilL ANDREW, PRESIlJI'.r-T, WAC SPORIWEAR
TORONTO. O:-rr,\RIO

HYOll have a troe sense oftile needs ofgrowi1lg businesses, and YOllr presented top-
ics are exactly 011 tile mClTk. Up01l leaming your tactics, we immediately imple-
mented changes to ollr systems and achieved very positive reslllts."

RICK REsTELLI, Il'.'TERNATION,\I. AI'PAREL COMPANY

PITfSHURGH, PENNSYLVANIA

"I was able to return to my company Witll a retlewed enthusiasm and apply aproven
methodology to help move my organization to tile next level. By applying the prin-
ciples, we were able to have a concentrated (ocus 011 all area that we needed to
improve to stay allead o(our competitors. The prillciples have proven logical and I
got the results I was looking (or."
MICHfJ.E NICKUS, PREsIDENT &: CEO, TRI-QSI
CARY, NORTH CAROLINA

"Ifyou measure success in trons o('take home value.' Verne's work is A+. Fiberlink
would not be the company we are without Verne. He helped us understand the
challenges and cllangiug dynamics as the compauy grew from 10 to 50 to 125
employees. His predictions and prescriptions were spot on and proved the ultimate
in preventive medicine."
JIM SHEWARD, CEO, FIBERLINK
BI.UE BELL, PENNSYLVANIA

"Our daily huddles have created an organization that takes the same breath every-
day. We no longer have to "figure out" who is doing what & when... we know."

LoRNE ZAl.ESIN. VICE PRESIDENT, BIl.TMORE PROPERTIES CORPORATION
TROY, MICHIGAN

"After my first session with Venle, we immediately made several {undametltal
changes to our organization and the definition o(its objectives. Without that kind
o(correction, we would surely have stlllggled much harder tllrough the (ast growth
phase o(our business."
DAVE GHEESUNG. PRESIIJI,NT &: CEO, FLOORExPO, INC.
LITHIA SPRINGS, GEORGIA

"Verne's concepts can be applied to any company at auy time (or near immediate
results."
KEITH RINZLER, MEDIAVEHICLES.COM
ATLANTA, GEORGIA

"Venle's specific business tools and commandmetlts were so concrete that putting
them into effect in our office had an immediate measurable impact on the busi-
ness and our people. With
Verne~ help we set a goal o(expanding, profitably, to
six cities in one year. Our executive staff is now working together to keep each
other, and our business on track (or the next goals in our long-term vision of a
mature business."
PETE PATTERSON. PRESIDENT &: CEO, CAPITAl. RECOVERY GROUP
HOUSTON, TEXAS

"Verne sketched his quarterly planning outline (or me on the back ofa napkin, and
two weeks later all ofmy employees were applauding my new master plan. All of
Verne's tools are simple and brilliant, and Verne is simply brilliant."

RAYMOND KING. PAST FOUNUER AND CEO OF SEMAPHORE. INC.•
CO-FOUNDER OF SNAPNAMES.COM, INC.

PORTL\l'lD, OREGON

"From strategic goal alignment to our daily communication plan,
Verne~ practical
ideas were key in building our two-time Inc. 500 company."

TOM SAI.ONf.K, CEO, GO-E-BIZ.COM

ST. PAUL. MINNESOTA

"Business management
i.~ a vastly complex undertaking. Hamish's tools, method-
ologies and simple
tnli.~ms (like 'Doing the Right Things Right') help eliminate

what can be the blinding complexities, and in tum bring clarity to the process of
aligning, and better managing the bu.~iness enterprise."

MARK D. GORDOS, CHIF.F ENERGIZISG OfFICER, SYNERGY NETWORKS, INC.
VIE1''NA, VIRGI:>.1A

"Verne's tools helped me more than any other business educational tool I have ever
used. In just a few short days ofexposure to his teaching, I was able to go home
and begin a revolution that would prove to c11ange our company for the better for
the balance oftime."
BII.L HUDSON JR., CEO, HUDSON SALVAGE INC.
HAlTlf.sUURG, MISSISSIPPI

"Veme Hamish supplies the mental tools to grow and prosper-I am living proof."

RUSSELL VAIL, PRESIDEKr, CLEARSAII. COMMUNICATIONS, LLC
HOUSTON, TEXAS

"This is very powerful shIff! If you don't believe me, ask anyone on my manage-
ment team."
ROB SOLOMON, CHAIRMAN, USOL HOLDINGS, INC.
AUSTIN, TEXAS

"Not only have we used the principles in our business but we have also applied them
in ollr consulting practice to our clients-prioritization is so powerful."

DARRYL DEMOS, CEO, DEMOS CONSULTING GROUP
NORWF.U"
MASSACHUSElTS

"I understood I had a lot to learn be(ore I met Verne, I just didn't realize my lack of
knowledge was so vast. Vertle's lessons have made significant improvements in my
organization. My people are happier, my clients express greater satisfaction, my
prOfits are improving and we have implemented stnlcture to a (omlerly entrepre-
neurial seat ofthe pants organization."

ERICK W. SLABAUGH, CEO, ABSCO ALARMS, INC.

EDMONDS, WASHINGTON

"Verne Hamish taught me a lot o(valuable things that I was able to apply in my
four companies. At the beginning of this year we (or example started with daily
huddles in our companies. I am very happy with the results. Vertle Hamish does-
n't teach boring academic theories- he teaches LIS things we can immediately put
into practice to make our companies more successful."

ALEX S. Rusell, RUSCH PUBlJSHING
SWITZERLAND

"After spending a few da)'s with Vertle, I was able to posith'ely change the way I
viewed business, customers and employees, and that proved to be ti,e missing link
in the developmetlt ofour business."

NOEL J. GUILLAMA, CHAIRMAN &. CEO, TARGITINTERACTIVE, INC.

PORTSMOUTH, NF.W HAMPSHIRE

"Verne lias developed tools ami teclmiqlles to 111.'11' create global lea(len ill every
field. He puslles tile entreprenellr towards corporate greattless. P

RICHARD P KIVEl., CEO, MOI.ECUI.ARWARE, INC

CAM81Ul)GE, Mt\.<;Si\<:IIUSETI~

"His IJOok is essential reading (or anyone lookillg to benclmwrk IJest industry pmc-
tin's that gellerations o(eutrepreueurs IIave been IIsing. It ulllocks ti,e secrets com-
piit'd from tile IeSSOllS (aud mistakes) of this COUlltry's most success(,,1 elltrepre-
nellrs. H
LARRY C1uAl"G, CEO & FOUNDER, UNffi.D COIJ.EGI: MAIII:I:TING SI.RVICf5;
AND AunlOR 01 ]/I,TI-]<....£.,. MARKF.H!IIC; SF.CRE.TS

"By stayillg fOalsed 011 the Rocke(eller Habits "'C' were ablt' to tlligll 0'" orgm,iza-
tion and fOalS on wllllt COllllts beforegetting lost in tI,e details. It llils ''''come part
ofour Operating Hamlbook."

MARK T. ANDERSON, CEO, ANDERSON HAY « GliAlI'; Co., I:-:c.
EI.I.ENSlllJR(i, WASIIIl"GTO:-;

"Veme Iws meltle a career ofleamillg wlwt successful people' do to make companies
grow. Tile things III.' teaches are simple solutions to complex busilles.~ problems IIrat
really work. He tallgltt us some great tecllniques (or (ocusing ami aliglling our
efforts tllat IIave llad immediate impact on our productivity."

DAVin HAl.l., PRINCI\'Al, SLIIICIICONNF.cnON

COI.UMlIl.\, MARYIJINIl

"I can attribute a great deal ofmy suCCesS to what J leelnled from Veme Hamisll.
Tile programs created by Veme, lrave not only impacted how Jmanage my personal
Ii(e and business, but IIave also opened a door to an intemational group ofbusi-
ness owners tllat 1 llOW actively use as m>' outside board ofdirectors allli advisors

011 tougl, critical issues. Tile lessons combined with tile relatiolls/1ips ((Istered by
Verne have provided tile education and confidence (or me to grow my company to
$20 mil/ion in just three years. H

CH,IRJ.E.<; G. HALl IV, PR1F.smENT, CIIAIII.IS l-tAu. CO:"STIIUCllON

CI.ARF.NOON HII.l.S, II.IJNOlS

"To grow and lead a successfill business, J recognize the need for professional ami
business development activities. J have met many business consultants ami regu-
larly attend many leadersllip programs. Veme's advice and guidance, stands out
from the pack. In tilis book Veme provides the most potent, practical insigilt and
(lirection necessary (or growing a business with fOCUS, aecoutltability m,,1 rhytllm."

RICtlARI) M. BRUF.GGMAN, DATA SCIENCE AIJrOMATION, INC.
CANONSIIURG, PENNSYI.VANIA

"With this material we redefined ollr market nidle through a uniqllely sustainable
competitiw advanttlge and grew ollr revenue over 50% ill the first year of imple-
mentation."
]EI'F SnPI.ER, PIIF.5IOf.NT, TEI.COM TRAINING CORI'ORATION
IIIVING, TEXA.<;

"Working with companies like AOL, NBC, Gateway, sophisticated investors and
others, it has become clear to me that execution is tile most critical strategic
weapon. Verne has been instrumental in mastering and trans(erring the visionary
and executionary tools and habits that have allowed my companies to succeed
where others have failed. A database is nothing without an effective execution

plcl1J. II
GREGORY CARSON, CEO, CITL, Il'c.

NEW YORK, NEW YORK

"We have begun to make many of the changes that I learned from Venle. We did
the whole planning pyramid and 4S days later the 400 plus employees can now
recite what the key measure are and wllat Ollr brand promise is. Even more impres-
sive is that people are behaving differently. It is so simple it is beautifUll"

JOHN S11WLETON, PRESIDENT, RF-SEARCH DATA DESIGN, INC.

"Many companies suffer from their inability to benchmark. Verne's business fUn-
damentals helped us to learn to benchmark while understatlCling wllere to buy the
lumber and make it square. We've been sitting pretty ever since!"

MAURICE GLAVIN, TOTAl. ScOPE, INC.

BOORWYN, PEI'NSYl.VANJA

"Verne~ work allowed us to focus and articulate our vision and plans (or the com-
pany. We struggled (or months to get our hands around the project. Vente's tools
assisted lIS in pulling together the strategic plan o(TimeVision in a concise, under-
standable (ormat. Now we can spend the time executing and not struggling with
definitions."
LOIS MELBOURNE, PRESIDENT & CEO, TIMEVISION, INC.
IRVING, TEXAS

"As a CEO o(a (ast growth company ((our year rate 871%), finding the one "choke
point" lIas allowed lIS to (ocus the whole company on maximizing our competitive
advantage. Thanks to Verne, we should be growing at (our digits in the coming
year. II
SAMUEL CHANG, CEO, WISDOM CLOTHING COMPANY
DULLES, VIRGINIA

"Verne is an outstanding Shldent ofbusiness, and his abundant findings frequent-
ly translate into business initiatives (or our company."

TIM HANDLEY, CHAIRMAN & CEO, ADVANTAGE COMPANIES

"When growing a profitable company seems its most demanding and complex,
Verne is a master o(providing simple tools to make it all seem possible and a lot
easier to accomplish."
JEFF FREEMYER, CEO, CONVERGENT MEDIA SYSTEMS

ATLANTA, GEORGIA

/lVeme~ enterprise building tools helped create controls that identified large holes in
our systems and procedures. Once identified, we saved millions annually and the
savings continue to multiply today. "
HAROLD SOLOMON, SERAPHIM PARTNERS, LLC

ATLANTA, GEORGIA

"Verne Hamish's toolbox for businesses provided our company the keys to building
a solid team in a fast growth environment, which enabled us to jump to the front
ofthe line in our marketplace. His leadership has impired entrepreneurs through-
out the world and the results have been immeasurable!"

MICHAEL J MAWNE, CHAIRMAN & CEO, MJM INVESTIGATIONS, L>.:c.

MORRISVILE, NORTH CAROUNA

"Verne Hamish is without doubt the clearest thinker in entrepreneurial education
and development today."
Soon TANNAS, CADVISION
CALGARY, ALBERTA

"Our daily five-minute huddles have beetl going 011 1I0W for two years. The huddle
provides the opportunity to report critical numbers that affect the overall goals and
objectives ofour compat/y while fostering rhythm, alt.'?tIInent and team building of
our employees. Before implementing our five-minute huddles our monthly meetings
would last over five hours, now it's down to 90 minutes."

MICIIAEL CABRERA, PRfSIDI:NT & CEO, ANCICARE PPO, INC.
MIRAMAR, FLORIDA

"Verne fostered an environment that encouraged etItrepreneurism with discipline,
which has been highly effective for my company."

DEVIN SCIIAIN, CEO, ON CAMPUS MARKETING
BETHfSOA, MARYI"'ND

"Learning from Verne how to Master the Rockefeller Habits propelled my company
farther ahead in one week than we had moved the entire past year. We never used
to have scheduled meetings. Using the Rockefeller Habits to establish a meeting
rhythm really aligned our managetnent team. Now we can't live without our daily
huddle and weekly 'Hour ofPower. II'

ROGER SCHEUMAlIo"N, PRESIDENT & OWNER, QUARTERMAINE COffEE ROASTERS
ROCKVIIl.f., MARYLAND

"These tools helped me setgoals for the organization and then meet them, for exam-
ple, make the Inc. SOO, raise capitai to scale the company, and once {imded, open
multiple centers to be better poised for acquisition."

JEANNE LAMBERT, PRFSIDf.NT & CEO, CERIDA CORPORATION
ANDOVER, MASS,\CHUS~~ITS

"Verne is the master of'actionable' tools. His practical advice has helped align our
finn around
what~~ important and energized our team to reach for what tlley
thought was impossible. Veme himselfis agazelle amonggazelles."

JOliN WARRIIl.OW,
I)RF..~II>EST, WARRILLOW & CO., IKC.
TOROlloTO, OlloTARIO

"Verne is able to put into words some of things that are hard to express but you
know are just good common sense when it comes to business. His presentations
and tools have helped me commll1licate these ideas more effectively throughout my
organization."
JOliN SCIARABBA, AWEN SYSTEMS

"Veme~ tools and material transfonned not only our company but also all ollr
clients. II
EROS KAw, MANAGING PARTNF.lI, ROXAS AND KAw
PHIUrPINF.5

"Sometimes the simplest ideas are tile best ideas. In a sllOrt period of time I have
implemented tile Rockefeller Habits into our corporate stn/cture and into my per-
sonal planning. I find myselfmore focused on tile most important task, and com-
munication lias increased witllin our orgaPJization."

GARY GREGG, PRESIDENT, Arrl.EONf. F.,Ml'I.OYMF.l'o'T SERVICES
TORONTO, Olli,ARIO

"Not only do the tools lIelp realign tile finn, they also lIelp realign the way yOIl tllink
about business and life."
JIM B,\KF.R, PRESIl>F.NT, ASG, INC.

CARY, NORTH CAROLINA

"The laser foclls gleaned from
Veme~ master habits is propelling and aligning my
company to reaclilliglier levels more quickly than I had ever imagined possible."

BoB THORDARSON, CEO, COSSUMF.RWARE
KIRKIASD, WASHINGTOS

"The Rockefeller Habits are concise tools for my management toolbox. The com-
rmmication tools improved ollr bellavior, and perfonnance, forever! Understanding
myselfbetter, lias lIelped me to understand and interact witl, otllers at an entirely
different level."
ANDREW MARTIN, PRESIDENT & CEO, ATM GROUP, INC.

"Fifteen minutes with Veme Hamisll is more vaillable than attending fifteen years
ofbusiness scllool. His teacllings and tlleories are straig/ltforward, completely rel-
evant, easy to apply, eye opening and somewllat terrifying. I am sure this book will
not disappoint and prove invaluable to the business owner wllO reads it."

CIIRlS11NE DIMMICK, PRESIDENT, TilE GOOD HOME CO., INC.

NEW YORK, NEW YORK

"Adopting the mastering series lias been an amazing venture. Our organization lias
become a laser-focused machine. TI,e energy is electric! "

SUZANNE M. !.AUBERTlt, FISTER LAUBERTH, INC.
ST. loUIS, MISSOURI

"Witlrout implementing Veme's IS-minute daily conference call at the same time
every day for ollr nine key mcmagers at three different locations, we could not have
grown our operation as smoot/lly or as quickly as we ',ave. We have over 600
employees tllat depend on a unified management team."

DAVfI) GARFlNKl.E MrrcHEl, LINCOI.N PACKAGING Lm.

MOl-.lREAl, QUtBEC

"My company immediately put Veme's Rockefeller Habits itrto action. We made
more money and got more accomplished, but that is notl,ing compared to ti,e level
ofsatisfaction and frill that my entire team immediately benefited from."

GREGORY C. MOMN, JlRf,SIIJENT, PCS GROUP INC., PINNACl.F. TF.CHNOI.OGY SoI.UTIONS
TROY, NEW YORK

"Verne reveals the clos and don'ts ofgrowing a business. We know better wlrat to do
as we grow, because ofthe lessons leamed from others' mistakes and successes."

JOEL STEVENS. PC 0U1l.ET INC. A.'lD PC OUTlET LLC
RICHMOND HILL. OmARIo

"I was amazed by what kinds ofeffects a few simple ideas, consistently applied, can
have on my company. We are now much more focused, our goals and objectives
are clearer, and you might even argue that our management team and staffefforts
are aligned!"
JEFF BEHRL'lS. I'Rf.5IlJENT, THE TELLURIDE GROUP, Isc.
NEWTON. M,\SSACHUSETTS

"We are on course for an 86% increase iu net profit, thanks to Verne Hamish's
training."
THOMAS P. RIETZ, PRF.5IDEm & CEO, CANfERRA HOMES, (NC.
SCOTISDAI.E. ARIZONA

"Verne Hamish has made a huge difference in our company by shaping our strate-
gic direction. He helped our leadership see the big picture ofthe business environ-
ment and greatly expand our horizon."
PETER PHILLIPS. PRESIDE~'T, THE PHILLIPS GROUP

MIDDLETOWN. PL....XSYL\'ANIA

"Verne Hamish is a visionary. His work inspired me to listen to my inner wisdom
and helped me to develop the habits and skills to support success in every area of
my life."
MARIA DURDEN, PROFOUND HARVEST, INC.

SEATn.t. WASHINGTON

"Within one week of implemmting these tools I felt dramatic effects! It was quite
amazing how everything crystallized within a few months. Our clients even began
to comment on the success ofour consultants and the new level of servicing we
were able to offer. I have told many others about these wonderful tools who have
since implemmted them and found staggering results. It is almost impossible to
imagine mlmillg a business without them."
I<RJSTINE DOYLE, MAvE.'l, til/C.

NEW YORK. l'Ew YORK

"Verne's dissection ofbllsiness dynamics allows yOIl to reduce your list of 100 'To
Do's that yOIl will never get done, down to one or two that your can actually
accomplish ami have an incredible impact. H

GARY M. COONAN, PRESIDENT « CEO, STINGER INI)USTRlfS, LLC
MURFREESBORO, TENNESSEE

"Verne Hamish's insights are captivating 011 the theoretical level and, more impor.
tantly, the tools he lIas developed for implementation have proven very practical
and effective for our company. "
DAVE P. LIMA, CEO. BEST UPON REQUEST
C1NCll'o"NATI, OHIO

"With all the challenges ofdriving a rapidlygrowingglobal business, the alignment
we have created between our international offices by utilizing the Rockefeller
Habits has been 1lII,'{ely successful."
BRYAN HANSEl., CEO, V I R D E V
EAGAN, MINNESOTA

"Since we've applied Verne~ tools, my company has consistently achieved 50% pillS
growth per year. II
loRI BoNN, loRI BONN DfSIGN, INC.

OAKl.AND, CALIFORNIA

"A Master Visionary, who has helped me to master my company's growth."

MIKE BRUNETTE, EFFICIENT MACHINE TOOL SALES, INC.
BRIDGEVILLE, PENNSYLVANIA

"Within 30 days ofworkirlg with the concepts and strategies outlined by Verne, my
organization was more streamlined, more focllsed, and far more productive in ollr
daily activities. rve uncovered the greatest assets so far in my business by master·
ing my executive meetings and then focusing my management teams using the
principles outlined in mastering organizational alignment and fOcus.
Verne~ prac-
tices llave been instmmental in helping my company remain positioned to take the
greatest advantage ofthe changing economy."

CHRISTOI'HER V. GUERRIERO, PRESIDENT, TilE EXECUTIVE FITNESS CLUB, INC.

GREEN BROOK, NEW JERSEY

"Verne's insigllts have caugllt on in my company like wildfire. After applying

Verne~ principles, my employees went from thinking ofme as "boss" to thinking
of me as a "visionary CEO." His expertise is the secret weapon no entrepreneur
should be without. His approach has helped me uncover the key issues with my
clIstQmers and employees in real-time and helped me deliver seemingly clairvoycmt
service. "
NEAL RoniERMFL, VIRTIJAI. MF.f.1lNG STRATEGIES
INDIANAPOLIS, INDIANA

"Veme~~ wisdom gets to tlIe I/Cart of the el1treprenellT~ needs-making their com-
panies work and grow."
BRm SHEI.DON, SAI.VO REAL EsTATE SOLUTIONS

"Verne is simply one of the best at getting companies aligned. Everything he does
lIas unparalleled CIlergy and substance to it-a necessity when you are trying to
build a successful business. We were a nice little well nm company (or so we
t/lOught) until I met Veme Hamish, and then the bomb dropped (let's just say we
had limitless opportunities for improvement). The good news is after implement-
ing Verne~ teclmiques, we Ilave become a "cry efficiently nm business, and are
poised to make some big waves itl ollr indllstry."

RANDY NELSON, ORION INTERNATIONAL
RALF.IGH, NORTH CAROI.INA

"1 am working liard in my company to set up the tools Verne sllOwed me, and wllat
1find most important is to set up the habit to review the work and keep focused on
tile goal. I am having very good results witll the claity meeting, still working Otl the
punctuality, bilt the more we work witll this, the more fun we also get from it. Now
we are having more fUll, getting tllings done in tile company. VIVA MEXICO."

MANUEL SANCHEZ, DIVIMt:X
F.~ CRISTAL
MEXICO

"It was because ofwhat I learned from Verne that I was able to catcll an embez-
zlement tllat was going on in my office that not evCll my CPA caugllt! Thanks
Verne. You nt.'Vcr know when all your tips will come to use; you saved my busi-
ness!"
AI.ISON BIEIIHOFF, CEO lit OWNER, EXCLUSIVE DESIGNS NEW YORK, INC
NEW YORK, NEW YORK

"Since I met Verne, I always want to Ilear more from him. Hi.~ enthusiasm and com-
munication skills made it frill and easy for a non English-speaking person to grasp
everything. II
ERNF.STO ZACHRISSON, AL"'fO
GUATAMELA

"Verne's book equipped me with cogent concepts that helped me to structure my
company's "big picture," practical tools that I could apply to real business prob-
lems, and inspiration that I could draw on when all else failed. By alerting me to
the pitfalls that so many entrepreneurs fall prey to, Verne assured tlJat I would
have a business to which I could apply his ideas. I feel the book is an invaluable
tool, especially for companies that are new or still evolving."

RINA YASUDA, INSYGHT INTERACI1VE, INC.
BEVERLY HILLS, CAUFORNIA

"Verne's material allows the business owner to focus on their business as a tool for
creating wealth versus a job for a lifestyle. His vision and philosophy allow the
entrepreneur to dedde if tlleir business is designed and prepared for growth or
should just stay where it is. Verne's tflougllts have been instrumental in my subse-
quent bllsiness development."
STEPHEN H. WATI<INS
LIGHTHOUSE POINT, FLORII)A

"Getting our company into the rhythm ofmeetings has helped us focus on what's
important and is a major factor in our current growth. Thanks to Verne for shar-
ing this simple yet enldal component to growing a business."

REID FUJITA, CEO, RFJO CORPORA110N
HONOLULU, HAWAII

"We implemented many of Verne's recommendations, which have given us the
stn/cture to bring about rapid changes ill o/lr organization. These cllanges have
resulted in very profitable growtll for ollr finn. "

BRAD CRANDALL, JR., E.B. STONE & SON, INC.
SUISUN CITY, CAI.IFORNIA

"Veme~ teaching lIas been very impactful as the exeClltion ofhis lessons have dra-
matically increased the success ofour organization as we move through storming
periods ofgrowth!"
DAVE BOULANGER, PRESIDENT, CEO, SUPPUERPIPEUNE INC.

"I never would have gotten to this place in my lifetime without Verne Hamish. The
things we shared and put into action have allowed me to accomplish dreams I
would not have tlwugllt possible."
SCOT R. LUND, CEO, ROBERT CARTER CO.

OAK PARK, MICHIGAN

MASTERING
THE
ROCKEFELLER
HABITS

What You Must Do to
Increase the Value of
Your Growing Firm

Verne Harnish

SelectBooks, Inc.
New York

Mastering the Rockefeller Habits
Copyright 2006 © by Verne Harnish

This edition published by SelectBooks, Inc. For information,
address SelectBooks, Inc., New York, N.Y. 10003.

All rights reserved. Published in the United States of America.
No part of this book may be used or reproduced in any manner
whatsoever without the written permission of the publisher.

Paperback Edition

ISBN-13: 978-1-59079-117-2

ISBN-1O: 1-59079-117-7

Manufactured in the United States of America

109876543