Marketing strategies that deliver amazing results : how to sell more by doing less

74 Pages·2015·1.81 MB·English

by  Mr Richard Roberts

“Marketing Strategies That Deliver Amazing Results
How To Sell More By Doing Less”
A practical guide that will help you grasp the importance/benefits of
different marketing channels and how to execute them properly.
Richard Roberts
www.DarkamMarketingServices.com
www.videoseowarrior.com
Blog: www.richardrobertsmarketing.com
Author’s Biography

Richard Roberts is the founder of various Internet Marketing solutions including
Darkam Marketing Services, Video SEO Warrior, and
www.richardrobertsmarketing.com blog.
Richard Roberts founded VideoSEOWarrior.com to promote and provide an
easy to follow step-by-step visual approach to assist local businesses owners
with the implementation of video marketing strategies to help boost sales and
revenue.
I would like to thank you for purchasing my book and I instantly urge you to pay
close attention and focus on the information and value you’re about to receive. If
you’re in the process of getting to know how the underlying principles of
internet marketing work, this book will open your eyes in terms of the things you
really should focus your efforts on and prioritize.
My background in relation to marketing stretches back nearly 15 years. I started
out as a door-to-door salesman, selling a cable service in the New York area that
was in direct competition with one of the largest cable service provider in the
New York area and I then moved on to other marketing ventures. Fast-forward a
few years later. I transitioned into the online marketing space and was lucky
enough to get in early and see firsthand how my experiences as a salesman
would translate online.
Little did I know, the same principles that I had to learn on my own after years
of sales experience did actually prove beneficial online, except I felt like I was
given a lot more room for error as well as the ability to see near-instant results.
The reality of online marketing is that prospects in general don’t respond that
differently to how they used to years ago, however, the way in which you
effectively market and bring value to the forefront is an ever-changing process.
Richard’s focus is to simplify internet marketing with tools and techniques that
will help local business owners reach more of their ideal customers which will
boost revenue profits.
As part of your Kindle Version of this book, I would like to provide you with
access to my Video e-course on the benefits of having video commercial for
your business.
1. Powerful Statistics On Video Marketing For Small Businesses
2. Custom Video Commercials How It Benefits You
3. Lets Summarize How Video Marketing Can Benefit Your Business

Enjoy,
Marketing Strategies That Deliver Amazing Results How To Sell More By
Doing Less By Richard Roberts Copyright © 2015 Richard Roberts.
www.DarkamMarketingServices.com.

ALL RIGHTS RESERVED. One or more global
copyright treaties protect the information in this
document. This book is not intended to provide exact
details or advice. This book is for informational
purposes only. Author reserves the right to make any
changes necessary to maintain the integrity of the
information held within. This marketing guide is not
presented as legal or accounting advice. All rights
reserved, including the right of reproduction in whole or
in part in any form. No parts of this book may be
reproduced in any form without written permission of
the copyright owner.

NOTICE OF LIABILITY
In no event shall the author or the publisher be
responsible or liable for any loss of profits or other
commercial or personal damages, including but not
limited to special incidental, consequential, or any other
damages, in connection with or arising out of furnishing,
performance or use of this book.
Table Of Contents
Author’s Biography
Table Of Contents
Darkam Marketing Overview
Website Development
Graphic Design
Lead Generation
Email Marketing
Search Marketing
Social Media Management
Video Creation And Marketing
Mobile Marketing
Reputation Management (add-on service)
To Conclude
Darkam Marketing Overview
Message From Richard Roberts – CEO Of Darkam Marketing Services

First off, I would like to thank you for downloading my book and I instantly urge
you to pay attention and focus in on the information and value you’re about to
receive. If you’re in the process of getting to know how the underlying
principles of internet marketing work, this book will open your eyes in terms of
the things you really should focus your efforts on and prioritize.

My background in relation to marketing stretches back nearly 15 years. I started
out as a door-to-door salesman, selling a cable service in the New York area that
was in direct competition with one of the largest cable service provider and I
then moved on to other marketing ventures. Fast—forward a few years later. I
transitioned into the online marketing space and was lucky enough to get in early
and see firsthand how my experiences as a salesman would translate online.

Little did I know, the same principles that I had to learn on my own after years
of sales experience did actually prove beneficial online, except I felt like I was
given a lot more room for error as well as the ability to see near-instant results.
The reality of online marketing is that prospects in general don’t respond that
differently to how they used to years ago, however, the way in which you
effectively market and bring value to the forefront is an ever-changing process.

I’ve literally spent years of my life reading, studying, and slaving away to learn
how efficient marketing strategies are executed, and the results I keep seeing to
this day are phenomenal. I read every book that seemed appealing, spent time
learning from the most successful marketers firsthand, and every little
tweak/tactic you can name in relation to Internet marketing; I’ve probably done
twice.

My experience led me to form a team of people that I know are go-getters by
nature and are experts at their respective fields. As a team, we have well over 20
years of individual experience in the online marketing space and all of our team
members excel at their respective areas of expertise.

Why You Should Pay Attention
The main reason is because you can literally cut years off your regular learning
curve by focusing in on the marketing channels that were proven as effective in
different markets for us and hundreds of clients of ours – all of which are
foolproof to grasp and their respective benefits you’ll find outlined in this guide.

The Darkam Marketing Team/Company Culture

The main thing to emphasize is that we’re a very experienced team of marketing
consultants who carefully devise efficient strategies for new and established
businesses. Our main goal is to ensure our clients see their desired results met
while providing the platform for long term, exponential growth.

We have experienced team members who will exclusively focus on certain
marketing channels (as part of your overall strategy). Hence, you can trust that
the strategies you see on paper will actually be executed with forethought and
efficiency. We don’t utilize a strategy that works across the board for all clients
but rather take our time to create and execute one that is in alignment to your
individual company values and goals.

Who Do We Work With?

Our team provides services for established business owners and individuals that
are in the process of starting a business or establishing their brand online. We
prioritize (and usually choose to work with) businesses whose focus is on
providing value for customers over the long run, ones that understand the
importance of longevity in business and are prepared to make crucial changes
that ensure growth.
Website Development
In the process of considering how to get the most return on every dollar you put
into your business, plenty of options open up, but making the right choice is still
a serious responsibility, especially if you're looking to expand. We are basically
a company that has conducted massive research and testing, mostly driven by
the objective of figuring out what works and what doesn't. A critical part of
establishing your presence online is creating a clear web development strategy.
Research points out that nearly 95% of the reason people misjudge or instantly
reject a website is the design aspect.

A great deal of companies out there have already established a functional
website and are now looking for resources on how to develop it further. One of
the main problems companies face is that they’ve had their websites developed
by a web-development company that didn't weigh in on their long-term
marketing objectives nor did they pay any attention to the type of marketing they
were planning to utilize. Hiring a company that helps you develop a detailed
marketing plan (to deliver value long-term) and one that follows that up by
creating a website matching those strategies is hands down the best way to
ensure a successful outcome.

One of the main things people fail to realize is that the development of a
successful website strategy involves more than simply building a website to
match the brand. A much better variation of that is to start with the end goal in
mind and then, as you're building the website, making sure you set in motion a
number of essential components (marketing wise) that will serve as assets to
your business. Assets are basically marketing strategies that make improvements
to your bottom line in the form of more traffic, leads, sales, etc. Having a clear
web development strategy is of the utmost importance when it comes to
capturing attention and it serves as a platform for developing long-term customer
relationships. You shouldn't expect a lot of success without one, and you'll find it
extremely hard to convert website visitors into clients as well. However, you
shouldn’t let a design company convince you that this is the be-all and end-all.
There are other strategic objectives marketing wise which are just as important,
and we make sure to address those with equal attention to detail.

Major takeaway: Web development is merely a stepping stone (that you have to
get right!) rather than a magic pill that propels a business into success.

It goes without saying that you'll need a well designed website to initiate a
successful marketing campaign, and sometimes even if they're not as attracted to
the front page offer they might stick around for longer because they like the
design of your site. A good design encourages user engagement and will make
sure you're getting the results that you want when combined with a proper
marketing strategy. On the technical side of things, web development is fairly
complicated as it involves the development, design, and content creation aspects.
However, we tend to focus on the core value that comes with a number of
different objectives/benefits:

Bringing Prospects To Their "Aha" Moment In Seconds

It's extremely hard to get a piece of the market share today if you're lacking in
the design department and don't have a website which emphasizes and reflects