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Download Marketing Briefs, Second Edition: A revision and study guide by Sally Dibb, Lyndon Simkin in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Briefs, Second Edition: A revision and study guide
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms. * Short, snappy and succinct nature of the book * structured chapters, which include a bulleted overview, illustrative examples and example examination questions and further reading / sources * companion website to support the text (http://www.bh.com/companions/0750653868)
Detailed Information
| Author: | Sally Dibb, Lyndon Simkin |
|---|---|
| Publication Year: | 2004 |
| ISBN: | 9780080479217 |
| Pages: | 377 |
| Language: | English |
| File Size: | 2.912 |
| Format: | |
| Price: | FREE |
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