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SPRINGER BRIEFS IN APPLIED SCIENCES AND TECHNOLOGY  POLIMI SPRINGER BRIEFS Paola Pucci Fabio Manfredini Paolo Tagliolato Mapping Urban Practices Through Mobile Phone Data SpringerBriefs in Applied Sciences and Technology PoliMI SpringerBriefs Editorial Board Barbara Pernici, Politecnico di Milano, Milano, Italy Stefano Della Torre, Politecnico di Milano, Milano, Italy Bianca M. Colosimo, Politecnico di Milano, Milano, Italy Tiziano Faravelli, Politecnico di Milano, Milano, Italy Roberto Paolucci, Politecnico di Milano, Milano, Italy Silvia Piardi, Politecnico di Milano, Milano, Italy More information about this series at http://www.springer.com/series/11159 http://www.polimi.it Paola Pucci Fabio Manfredini Paolo Tagliolato (cid:129) (cid:129) Mapping Urban Practices Through Mobile Phone Data 123 PaolaPucci PaoloTagliolato Architecture andUrban Studies IstitutoperilRilevamentoElettromagnetico Politecnico diMilano dell’Ambiente (IREA) Milan CNR Italy Milan Italy FabioManfredini Architecture andUrban Studies and Politecnico diMilano Milan Istitutodi ScienzeMarine (ISMAR) Italy CNR Venice Italy ISSN 2191-530X ISSN 2191-5318 (electronic) SpringerBriefs inApplied Sciencesand Technology ISSN 2282-2577 ISSN 2282-2585 (electronic) PoliMI SpringerBriefs ISBN 978-3-319-14832-8 ISBN 978-3-319-14833-5 (eBook) DOI 10.1007/978-3-319-14833-5 LibraryofCongressControlNumber:2015930731 SpringerChamHeidelbergNewYorkDordrechtLondon ©TheAuthor(s)2015 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpart of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilarmethodologynowknownorhereafterdeveloped. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publicationdoesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexempt fromtherelevantprotectivelawsandregulationsandthereforefreeforgeneraluse. Thepublisher,theauthorsandtheeditorsaresafetoassumethattheadviceandinformationinthis book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained hereinorforanyerrorsoromissionsthatmayhavebeenmade. Printedonacid-freepaper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com) Acknowledgments and Remarks This book presents the outcomes of two research projects, financed by Telecom Italiaduringtheyears2009and2011“Utilizzazionedeidatiditelefoniamobileper indagini territoriali” and “Stima di Matrici O/D con dati di traffico telefonico.” This research is the result of an interdisciplinary collaboration, involving the expertise of each author. In particular, Fabio Manfredini oversaw the representa- tions, in GIS environment, of the variables and measures of mobile phone trends, Paola Pucci supervised the methodological approach and the interpretation of mobile phone traffic data with respect to the territorial dynamics, while Paolo Tagliolatooversawdataminingandstatisticalanalysisofmobilephonetrafficdata. Ourresearchhasgreatlybenefitedfromtheveryvaluablecomments,supervision andcollaborationofPaoloBeria,PaoloDilda,CarmeloDiRosa,PiercesareSecchi, Simone Vantini, Eugenio Morello, researchers at the Politecnico di Milano, and Barbara Boschiroli. We would like to acknowledge Piero Lovisolo, Massimo Colonna and Dario Parata, T-lab Telecom Italia fortheircollaborationandsupportduringtheresearch projects. We are also very grateful to the reviewers for their comments. v Contents 1 Mobility Practices and Mobile Phone Data . . . . . . . . . . . . . . . . . . 1 1.1 How and Why Should We Interpret Mobile Practices in the Contemporary City. . . . . . . . . . . . . . . . . . . . . . 2 1.2 The Challenges for Analytical Tools. . . . . . . . . . . . . . . . . . . . . 7 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 2 Mobile Phone Data to Describe Urban Practices: An Overview in the Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 2.1 About Mobile Phone Data. . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 2.2 The Social Positioning Method and Its Possible Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 2.3 Mobile Phone Measures and Population Distribution in Cities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 2.4 The Classification of Urban Spaces According to Mobile Phone Uses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 3 Daily Mobility Practices Through Mobile Phone Data: An Application in Lombardy Region. . . . . . . . . . . . . . . . . . . . . . . 27 3.1 Methodology: Operational Impacts of Three Types of Mobile Phone Data. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 3.2 Erlang Data: Densities of Use of the City in the Milan Urban Region . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 3.2.1 The Macro Scale: Assessing Correlation Between Population Presence and Erlang Values. . . . . . . 34 3.2.2 The Macro Scale: Treelet Decomposition of Erlang Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 3.2.3 The Micro Scale Analysis and Its Relevance. . . . . . . . . . 41 3.2.4 An International Event Transforming the Use of the City: The Milan International Design Week. . . . . . 49 vii viii Contents 3.3 Aggregated Tracks of Mobile Phone Users: The Experiential Dimensions of Commuting Rhythms . . . . . . . . . . . . . . . . . . . . 54 3.4 MSC: Monitoring Visitors and Tourists Through Mobile Phone Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 3.4.1 Foreigners’ Trends and Evidence. . . . . . . . . . . . . . . . . . 65 3.4.2 Monitoring Visitors During a Big Event. . . . . . . . . . . . . 67 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 4 Implications for Traditional Data Sources. . . . . . . . . . . . . . . . . . . 71 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 5 Implications for Urban and Mobility Policy. . . . . . . . . . . . . . . . . . 77 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82 Author Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 Subject Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Chapter 1 Mobility Practices and Mobile Phone Data Abstract This chapter introduces the debate on the role of spatial mobility in describing and assessing urban changes. In accordance with the practice in an established literature, therole of mobilitywill be discussed asa keyfor describing the forms and the extent of different life practices and consumption patterns, pro- ducing diversified uses of the city. This is a necessary framework for an under- standingofthechallengesthatthenewdatasources—suchasmobilephonedata— have to meet in order to interpret users’ practices and behaviours, described in the realmofmobility.Infact,descriptionsofthedifferentsocialdimensionshighlighted bymobilitypracticescallfornewempiricalandanalyticalapproaches,abletobetter capturepeople’smovements,variationinthemovertimeandspace,andthemulti- sitednatureoftheactivities.Inthiscontext,wewillinvestigatethecontributionthat trackingtechnologiesandmobilephonenetworkdatahavetooffer.Becauseanalysis ofthespace-timevariabilityofurbanpracticesisdifficulttoachievewithtraditional datasources,ourfocuswillbeontheopportunitiesandlimitsofmobilephonedata inmappingthespatialdimensionandthedensityofuseofthecityanditsservices. (cid:1) (cid:1) (cid:1) (cid:1) Keywords Mobilities Urban rhythms Contemporary city Analytical tools New sources Our research focuses on the potentialities offered by mobile phone data in the interpretationofmobilitypracticesandrhythmsofuseofthecontemporarycityby different urban populations. Thechallengeistodescribethedifferentdimensionsofmobilityanditsrhythms inurbanspaces,anditisthisthatcharacterizesourapproach,notlimitedtotryingto validate mobile data, but attempting to interpret them from the point of view of urban transformation processes in which mobility is an effective return. In this way, the debate on the role of mobility in the contemporary city is a necessary framework for an understanding of the challenges that the new data sources—suchasmobilephonedata—arenowhavingtofaceininterpretingurban changes,comprehensionofwhichismadepossiblebystudyingtheroutinizationof PaolaPucciistheauthorofthischapter. ©TheAuthor(s)2015 1 P.Puccietal.,MappingUrbanPracticesThroughMobilePhoneData, PoliMISpringerBriefs,DOI10.1007/978-3-319-14833-5_1 2 1 MobilityPracticesandMobilePhoneData site practices that follow their own rhythms1 of appearance and disappearance (Amin and Thrift 2002). Because analysis of the space-time variability of urban practices is difficult to achieve with traditional data sources, our focus will be on the opportunities and limitsofmobilephonedatainmappingthespatialdimensionandthedensityofuse of the city and its services. The nature of mobile phone data provides the longitudinal activity patterns of network cells, rather than individual users. This is why our research focused on aggregate behaviours related to the intensity of mobile phone use, implying con- sideration of telephone traffic data as the effect of individual behaviour and habits. These data become information about the user behaviours and thus about the characteristicsofaterritory,whichvariesindensitiesofusesandpopulations,over time. In this perspective, the maps produced with mobile phone data represent the territories defined by “communities of practice”2 (Wenger 1998), detected by mobile phone data. 1.1 How and Why Should We Interpret Mobile Practices in the Contemporary City Urban mobility is one of the challenges that cities face, with massive material and immaterial investments in the future. Knowing the intensity and the rhythms of the mobility practices becomes a necessaryconditiontoensureefficiency,livabilityandequityintheorganizationof everyday lives. Analysisofmobilitypracticesisimportantnotonlyinrelationtothechangesin thedynamicsofspatialmobilityoverthelast20years,butgoesbacktotheroleof mobilities as a useful fact-finding tool to describe urban transformations in times and in places, according to personal social life and work programs, as well as constituting a structural element of contemporary cities. Forsomeyears,anestablishedliterature(Ehrenberg1995;Urry2000;Urry2007; Kaufmann 2002; Ascher 2004; Bourdin 2005; Scheller and Urry 2006; Cresswell 2006),hasdrawnattentiontotheroleofspatialmobilityasakeyfor“understanding the connections, assemblages, and practices that both frame and generate 1 BorrowingfromtheworkofLefebvre,AminandThriftarguethattherhythmsofthecityare “the coordinates through which inhabitants and visitors frame and order the urban experience” (AminandThrift2002,p.17). 2 Wenger’sconcept(1998)“communitiesofpractice”isemployedtofocusattentiononthefact thaturbanpopulationscannotbereducedtopredefinedandfixedcategoriesduetothephenomenon bywhichtheybelongtomultiplecategories.Forthisreasonitisimportanttoconsiderpopulations notasstaticcategories(inhabitants,commuters,cityusers,etc.),butas“groupsofsubjectsthat, temporarilyandintermittently,sharepracticesofdailylife”(Pasqui2008,p.148).Hencetheycan beconsidered“communitiesofpractice”thatgenerateparticularspace-timegeographies.

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