Managing the Olympics

230 Pages·2013·1.28 MB·English

by  Stephen Frawley

Managing the Olympics
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Managing the Olympics
Editedby
Stephen Frawley and Daryl Adair
UniversityofTechnology,Sydney,Australia
Selection,introductionandeditorialcontent©StephenFrawleyand
DarylAdair2013
Individualchapters©Respectiveauthors2013
Softcover reprint of the hardcover 1st edition 2013 978-0-230-38957-1
Allrightsreserved.Noreproduction,copyortransmissionofthis
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Firstpublished2013by
PALGRAVEMACMILLAN
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ISBN 978-1-349-35119-0 ISBN 978-0-230-38958-8 (eBook)
DOI 10.1057/9780230389588
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Contents
ListofTablesandFigures vii
Acknowledgements ix
NotesontheContributors x
1 TheOlympicGames:ManagerialandStrategicDimensions 1
StephenFrawleyandDarylAdair
2 OlympicGamesStakeholderGovernanceand
Management 15
MilenaM.Parent
3 Information,KnowledgeandtheOrganization
oftheOlympicGames 33
SueHalbwirthandKristineToohey
4 ManagingLegacy 50
RichardCashmanandJohnHorne
5 ManagingSportParticipationLegacyattheOlympic
Games 66
StephenFrawley,KristineTooheyandA.J.Veal
6 ManagingSportattheOlympicGames 84
StephenFrawley,KristineToohey,TracyTaylor
andDwightZakus
7 ManagingOlympicVenues 99
SimonDarcyandTracyTaylor
8 ManagingTransportduringtheOlympicGames 127
EvaKassens-Noor
9 BroadcastingtheOlympics 147
Harry-ArneSolbergandChrisGratton
10 InvestigatingOlympicSponsorship:AContemporary
ReviewofSelectedActivationandAchievement 165
RickBurton
v
vi Contents
11 OlympicCeremonial,ProtocolandSymbolism 182
DarylAdair
12 ManagingtheGames:ProspectsfortheFuture 206
DarylAdairandStephenFrawley
Index 211
Tables and Figures
Tables
1.1 ThegrowthoftheSummerOlympicGames(1984–2000) 6
2.1 OCOG–stakeholderrelationshipissues 25
2.2 Passiveandactivestakeholderrelationshipmanagement
strategies 29
3.1 OCOGinformationandknowledgeenvironment 37
3.2 IKMactivitystreams 41
5.1 Registrationdatacollection 72
5.2 Medium-termimpactpost-2000:NationalandNSWsport
registrations 74
5.3 Short-termimpactpost-2000:NationalandNSWsport
registrations 75
5.4 Medium-termimpactpost-2000:Sampleinterviewdata 77
5.5 Short-termimpactpost-2000:Sampleinterviewdata 78
7.1 Venueclassificationbypermanent,temporaryand
naturalofthemodernOlympics 102
7.2 VenuecapacityofthemodernOlympicstadiumsin
pre-andpost-Olympicconfiguration 120
9.1 Hostbroadcasthoursofcoverage 148
9.2 CountriesbroadcastingtheOlympics 149
9.3 OlympicTVrightsfees(US$millions) 150
9.4 OriginofOlympicbroadcastrightsfees 151
9.5 Distributionofrevenuesfrombroadcastingrights 161
Figures
2.1 DifferentapproachestomappingOlympicstakeholders 18
3.1 Characteristicsofinformationandknowledgecontinuum 35
7.1 Venueprofitandlossstatementsbeforeandafter
incorporatinglifecyclemaintenancecost 108
vii
viii ListofTablesandFigures
7.2 Integratedwheelchairseatingandtactilegroundsurface
indicatorsatStadiumAustralia,themainstadiumforthe
Sydney2000OlympicStadium 113
8.1 Ticketssoldandresidentialpopulation 128
8.2 Capacityofthetransitsystems 128
8.3 Olympicfleet 129
Acknowledgements
Thisvolumewasconceivedwiththeassistanceofseveralpeople.From
withintheglobalcommunityofOlympicStudiesscholars,wereceived
widespread encouragement and support for the book, with several
colleagues engaged as contributors. The international expertise and
practicalexperiencesoftheseauthorshaveprovidedprofoundinsights
intoprojectandeventmanagementattheOlympicGames.Colleagues
at the University of Technology, Sydney, were also particularly helpful
inguidingus:RichardCashmanandTonyVealattheAustralianCentre
for Olympic Studies, and Tracy Taylor and Simon Darcy from the UTS
Business School. We also wish to acknowledge the support and pro-
fessionalism of the Palgrave Macmillan editorial team, Virginia Thorp
(Senior Commissioning Editor) and Keri Dickens (Editorial Assistant).
Finally,andperhapsmostimportantly,thankstotheFrawleyandAdair
families,whohavecheeredfromthesidelinesasthisbookevolved.
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