Managing Project Stakeholders: Building a Foundation to Achieve Project Goals

258 Pages·2013·3 MB·English

by  Tres Roeder

fbetw 28March2013;16:6:58
MANAGING
PROJECT
S T A K E H O L D E R S

MANAGING
PROJECT
STAKEHOLDERS
BUILDING A FOUNDATION
T O
ACHIEVE PROJECT GOALS
TRES ROEDER, MBA, PMP
Coverimage:PeopleInteracting©mediaphotos/iStockphoto
Coverdesign:C.Wallace
Copyright©2013byTresRoeder.Allrightsreserved.
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LibraryofCongressCataloging-in-PublicationData:
Roeder,Tres,1968-
ManagingProjectStakeholders/TresRoeder,MBA,PMP.
pagescm
Includesbibliographicalreferencesandindex.
ISBN978-1-118-50427-7(cloth);ISBN978-1-118-50428-4(ePDF);
ISBN978-1-118-50426-0(ePub);ISBN978-1-118-50425-3(Mobi)
1.Projectmanagement. I. Title.
HD69.P75.R64 2013
658.4'04—dc23
2013001466
PrintedintheUnitedStatesofAmerica
10 9 8 7 6 5 4 3 2 1
To Elizabeth, Parker, Garrett,
’
and man s best friend, Batman
The dogmas of the quiet past are inadequate to the
stormy present. The occasion is piled high with
difficulty, and we must rise with the occasion. As our
case is new, so we must think anew and act anew.
—Abraham Lincoln
Contents
Foreword xi
Preface xv
Acknowledgments xix
Section One: Stakeholder
Management Overview 1
Chapter One: What Is a Stakeholder? 3
Project Managers Must Be Nimble 3
The Balanced Approach 4
The Project Management Institute 7
Stakeholder Defined 11
Stakeholder Management Is Universal 16
Summary 16
Chapter Two: Categorizing Stakeholders 19
Benefits of Categorizing 20
Dimensions of Categorization 22
Stakeholder Engagement Assessment Matrix 25
vii
viii CONTENTS
Stakeholder Management Plan 27
Summary 28
Chapter Three: Prioritizing Stakeholders 31
Power and Interest 32
Power and Influence 35
Power and Knowledge 36
Custom Matrices 38
Stakeholder Register 38
Summary 48
Section Two: Stakeholder Groups 51
Chapter Four: Project Team Members 53
Who They Are 53
Tips for Managing Project
Team Stakeholders 55
The Extended Project Management Team 63
Watch-Outs 65
Summary 67
Chapter Five: Executive Stakeholders 69
Who They Are 69
Tips for Managing Executive Stakeholders 73
Watch-Outs 84
Summary 86
Chapter Six: Other Stakeholders 87
External Stakeholders 87
Stakeholders Subject to the Change 90
Phantom Stakeholders 97
Summary 101
Section Three: Stakeholder
Communication and Conflict 103
Chapter Seven: Stakeholder Communication 105
Stakeholder Communication Plan 106
Stakeholder Communication Channels 106
Holistic Approach to Communication 115
Summary 115