Making a difference (.pdf 4.62mb) - Aditya Birla Group

31 Pages·2007·4.63 MB·English

M a k i n g a D i f f e r e n c e
Contents
Contents
· The Aditya Birla Group :In Perspective 1
· The Aditya Birla Centre for Community Initiatives and Rural Development 3
· Our Project Processes 5
· Our Focus Areas :
1. Education 7
2. Health Care and FamilyWelfare 9
3. Sustainable Livelihood Encompassing Agricultural and
Water-shed Development andWomen Empowerment Processes 11
4. Infrastructure Support 13
5. Espousing Social Causes 15
· Aditya Birla Memorial Hospital 17
· TheVoice of the Mahatma 19
· From Dependency to Freedom 21
Mr.G.D.BirlaandMr.AdityaBirla,OurFoundingFathers.Welivebytheirvalues.

“Foroverfiftyyearsnow,weintheAdityaBirlaGrouphavebeenandcontinuetobeinvolvedinmeaningful,
welfaredriveninitiativesthatdistinctivelyimpactthequalityoflifeoftheweakersectionsofsociety,
surroundinghundredsofvillagesthatareamongthepoorest.
Ourworkiscarriedoutundertheaegisof”TheAdityaBirlaCentreforCommunityInitiativesandRural
Development”,theapexbody,responsiblefordevelopmentprojects.
OurGroup'sactivitiesarewideandfar-ranging.Theseencompassinnovativeprojects.Amongthemare:
providingtheruralyouthwithachancetoshapetheirfuturethroughsustainableemploymentschemes;
educationandtraining;makingsafedrinkingwatereasilyaccessibleandhealth-care.
Reachingouttophysicallyimpairedpeoplewhoaretremendouslydisadvantagedandhelpingenhancetheir
self-esteemalsoformspartofourcanvas.
Weespousesocialcauseslikewidowremarriages,dowry-lessmarriagesandfosterwomenempowerment
programmes.SponsorshipoftheartsandIndianculturefallswithinthegamutofourworkaswell.Allofour
projectsemanatefromarealassessmentoftheneedsofthecommunities.
Webelieveinthetrusteeshipconceptofmanagement.Fromthisstemsoursocialinvolvement,farand
beyondbusiness.OurprojectsmirrorthemoralconscienceofourGroup.Theyreflectourvalues.Our
communityworkisawayoftellingthepeopleamongwhomweoperatethatwecareforyou.Thefeeling
thatourGroupisabletobringinadramatictransformationofapeople'slifeisuplifting.
Inallhumility,wehavebeenabletomakeadifferencetomorethan40millionlives.”
RajashreeBirla
Chairperson
TheAdityaBirlaCentreforCommunity
InitiativesandRuralDevelopment
The Aditya Birla Group
The Aditya Birla Group
InInPPeersrpsepctievective
1
In our own humble way,our community initiatives try to make a qualitative difference to peoples lives.
2
The Aditya Birla Centre for
The Aditya Birla Centre for
Community Initiatives
Community Initiatives
and and
Rural Development
Rural Development
3
1 2
3 4
1. Our school children marching forward.
2 & 3.Helping Farmers reap a rich harvest.
4. Proudly displaying her crop of onions.
4
Our Project
Our Project
PPrroocceesssesses
5