LOGOS AND POWER IN I SOCRATES AND ARISTOTLE Studies in Rhetoric/Communication Thomas W Benson, Series Editor LOGOS AND POWER IN !SOCRATES AND ARISTOTLE EKATERINA V. HASKINS ~►~ ~ University of South Carolina Press © 2004 University of South Carolina Published in Columbia, South Carolina, by the University of South Carolina Press Manufactured in the United States of America 08 07 06 05 04 5 4 3 2 1 Library of Congress Cataloging-in-Publication Data Haskins, Ekaterina V., 1969- Logos and power in Isocrates and Aristotle / Ekaterina V. Haskins. p. cm. - (Studies in rhetoric/communication) Includes bibliographical references and index. ISBN 1-57003-526-1 (cloth: alk. paper) 1. Isocrates-Criticism and interpretation. 2. Speeches, addresses, etc., Greek-History and criticism. 3. Aristotle. Rhetoric. 4. Rhetoric, Ancient. 5. Oratory, Ancient. I. Title. II. Series. PA4218.H37 2004 885'.0l-dc22 2003021065 Chapter one is a revision of the author's article "Rhetoric between Orality and Literacy: Cultural Memory and Performance in Isocrates and Aristotle," Quarterly Journal of Speech 87 (2001): 158-78, and is included here courtesy of the National Communication Associa tion. An earlier version of chapter two appeared as "Afimesis between Poetics and Rhetoric: Performance Culture and Civic Education in Plato, Isocrates, and Aristotle," Rhetoric Soci ety Quartedy 30 (2000): 7-33, and is adapted here by permission of the Rhetoric Society of America. Parts of chapter five originally appeared in "Orality, Literacy, and lsocrates' Politi cal Aesthetics," in Rhetoric, the Pol is, and the Global Village: Selected Papers from the 1998 Thirtieth Anniversa,y Rhetoric Society of America Conference, ed. C. Jan Swearingen and Dave Pruett. They are included here courtesy of Lawrence Erlbaum Associates. In memory of Mich:1c:IC alvin McGee: CONTENTS Series Editor's Preface I ix Acknowledgments I xi Editions, Translations, and Citation Conventions I xiii Introduction I 1 One Between Orality and Literacy I 10 Two Between Poetics and Rhetoric I 31 Three Between Kairos and Genre I 57 Four Between Identification and Persuasion I 80 Five Between Social Permanence and Social Change I 108 Six Classical Rhetorics and the Future of Democratic Education I 130 Notes I 137 Bibliography I 149 Index 1163 SERIES EDITOR'S PREFACE In Logos and Power in Isocrates and Aristotle, Ekaterina V. Haskins compares and contrasts the rhetorical theories of lsocrates and Aristotle. In rejecting some earlier readings oflsocra~es that depicted him as a mere practitioner and, worse, read his work through the lens of Aristotelian rhetorical theory, Has kins treats both writers as rhetorical theorists. In the process she illuminates both authors in fresh and interesting readings that seek to promote a "perfor matively grounded notion of human agency" and a "socially productive ap proach to rhetoric." Haskins challenges Aristotelian notions of discursive agency, the role of ethics in deliberation, the scope of traditional rhetorical genres, and the nature of the audience. Haskins asserts that rhetorical theory and rhetorical education are necessarily political, and she aligns her own proj ect with those who ask not "what is rhetoric?" but "what can a rhetoric be?" Haskins develops her consideration of lsocrates and Aristotle in chapters on orality/literacy, poetidrhetoric, kairoslgenre, identification/persuasion, and social change/social permanence. These frames, with lsocrates typically more on the left and Aristotle more on the right of each pairing, create the ground for analysis that is both historically informative and theoretically provocative. THOMAS W. BENSON ACKNOWLEDGMENTS I would like to thank the College of Arts and Sciences at Boston College for its generous support of this project through research incentive grants, under graduate research assistantships, and a faculty fellowship in the fall semester of 2002. This book began as a doctoral dissertation written at the University of Iowa in 1998-99. As I was writing the early version of the thesis, the univer sity housed an interdisciplinary symposium on Isocrates and civic education. I am grateful to my teachers David Depew and Takis Poulakos, the organizers of the symposium, for inviting me to participate. The experience of seeing the same topics debated in real time by scholars from across the humanities inspired this book's interdisciplinary approach. Although my treatment of lsocrates and Aristotle bears an imprint of the disciplines of rhetoric and com munication, many of the issues explored in this book were also raised and illu minated by philosophers, ancient historians, and classical philologists. In the process of revising this book, I have benefited from encouragement and constructive feedback from Barry Blose, my editor at the University of South Carolina Press, and from two reviewers, whose vigilance and criticisms have been most valuable. Last but not least, I owe a hefty debt of gratitude to my graduate mentor, Michael Calvin McGee, whose intellectual and pedagogical commitment to rhetoric as a critical practice inspired me to pursue this project in the first place. Sadly, Michael died not long before the book was completed. I have dedi cated it to his memory.