Lived Experiences of Public Consumption: Encounters with Value in Marketplaces on Five Continents PDF
Preview Lived Experiences of Public Consumption: Encounters with Value in Marketplaces on Five Continents
Lived Experiences of Public Consumption Encounters with Value in Marketplaces on Five Continents Edited by Daniel Thomas Cook Consumption and Public Life Series Editors: Frank Trentmann and Richard Wilk Titles include: Mark Bevir and Frank Trentmann (editors) GOVERNANCE, CITIZENS AND CONSUMERS Agency and Resistance in Contemporary Politics Daniel Thomas Cook (editor) LIVED EXPERIENCES OF PUBLIC CONSUMPTION Encounters with Value in Marketplaces on Five Continents Nick Couldry, Sonia Livingstone and Tim Markham MEDIA CONSUMPTION AND PUBLIC ENGAGEMENT Beyond the Presumption of Attention Forthcoming: Jacqueline Botterill CONSUMER CULTURE AND PERSONAL FINANCE Money Goes to Market Roberta Sassatelli FITNESS CULTURE Gyms and the Commercialisation of Discipline and Fun Consumption and Public Life Series Standing Order ISBN 978-1-4039-9983-2 Hardback 978-1-4039-9984-9 Paperback (outside North America only) You can receive future titles in this series as they are published by placing a standing order. Please contact your bookseller or, in case of difficulty, write to us at the address below with your name and address, the title of the series and the ISBN quoted above. Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, Hampshire RG21 6XS, England Also by Daniel Thomas Cook THE COMMODIFICATION OF CHILDHOOD: The Children’s Clothing Industry and the Rise of the Child Consumer SYMBOLIC CHILDHOOD Lived Experiences of Public Consumption Encounters with Value in Marketplaces on Five Continents Edited by Daniel Thomas Cook Rutgers University Selection and editorial matter © Daniel Thomas Cook 2008 Chapters © their authors 2008 Softcover reprint of the hardcover 1st edition 2008 978-0-230-51704-2 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2008 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN 978-1-349-35484-9 ISBN 978-0-230-59126-4 (eBook) DOI 10.1057/9780230591264 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Lived experiences of public consumption : encounters with value in marketplaces on five continents / edited by Daniel Thomas Cook. p. cm. (Consumption and public life) Includes bibliographical references and index. 1. Markets Social aspects. 2. Consumers Social aspects. 3. Consumption (Economics) Social aspects. I. Cook, Daniel Thomas, 1961 HF5470.L58 2007 306.3 dc22 2007051164 10 9 8 7 6 5 4 3 2 1 17 16 15 14 13 12 11 10 09 08 For my buddy, Gene Michaud (1946–2005). We are all only memories anyway. This page intentionally left blank Contents List of Figures xi Acknowledgements xii Notes on Contributors xiii Introduction: Dramaturgies of Value in Market Places 1 Daniel Thomas Cook A context 1 The contents 3 A note on the dramaturgy of value 6 Part I Playing In and With Market Places 1 The Play of Authenticity in Thai Handicraft Markets 13 Frederick F. Wherry Disconnected lives 13 Connected lives 16 The setting 19 Putting on the play 20 Conclusion 28 2 Tradition, Adventure, and Pleasure in Santiago, Chile’s Informal Markets 31 Joel Stillerman Relational work in street markets 34 The thrills of the hunt and other pleasures in flea markets 38 Conclusion 44 3 Shopping for People, or Shopping for People?: Deciphering the Object of Consumption Among Tourists in Banaras 50 Jenny Huberman Introduction: something extra 50 Consumption and symbolic exchange 51 The tourists 54 The riverfront of Banaras 56 The gift of chocolate 57 Foster children 62 vii viii Contents The shopping list 63 Conclusion: shopping for people, or shopping for people? 65 Part II Blurred Boundaries Between Market and Home 4 ‘Pleasure from Bitterness’: Shopping and Leisure in the Everyday Lives of Taiwanese Mothers 71 YuLing Chen Between work and leisure: traditional markets and mothers’ geographies 74 Hypermarkets: a playground for all of us 77 Between a mother and a woman: department stores and women’s self-representation 80 I shop, therefore I am 85 5 ‘Attention, Shoppers – Family Being Constructed on Aisle Six!’: Grocery Shopping and the Accomplishment of Family 92 Jan Phillips ‘Doing’ family by way of personal grocery shopping 93 Consuming families, constructing families: the theoretical view 96 Grocery shopping practices 99 Conclusion 105 Part III Transgressions and Interstitial Spaces 6 Spreading Like a Dis/ease?: Afro-Jamaican Higglers and the Dynamics of Race/Color, Class and Gender 111 Winnifred R. Brown-Glaude Theoretical framework 112 Cities and markets: constructed and produced 114 The ‘problem’ of higglering 116 Higglers vs formal businesses 118 Conclusion 130 7 ‘The Flow of Words and the Flow of Value’: Illegal Behavior, Social Identity and Marketplace Experiences in Turin, Italy 137 Giovanni Semi Introduction 137 The area 138 Contents ix The exchange 138 Dealing with uncertainty: cooperation and conflict 140 The police 143 Exchange, joking and conflict in the market 144 From informal to illegal: temporal dimensions of market behavior 150 Conclusions 155 Part IV Global Patrons, Globalizing Markets 8 Beyond Borders: The Politics and Place of the Global Shop 161 Kim Humphrey Introduction 161 Emergence and consolidation 164 The book and the beverage 166 In place 171 9 Framing a Fair Trade Life: Tensions in the Fair Trade Marketplace 179 Keith Brown Origins of Fair Trade 181 Research design 182 Who are ‘Fair Traders’? 184 Four economic and cultural tensions: market demands and the Fair Trade movement 185 Discussion 197 10 The Mall and the Street: Practices of Public Consumption in Mumbai 203 Jonathan Shapiro Anjaria Geography of street consumption 205 On the street 207 In the mall’s shadow 210 In the mall 212 Conclusion 217 11 ‘They Come, and They Are Happy’: A Gender Topography of Consumer Space in Dubai 221 Anette Baldauf Inside the women’s center 223 Imaginary elsewheres 224
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