Table Of ContentPROCEEDINGS
THE 3rd INTERNATIONAL CONFERENCE ON
LANGUAGE, LITERATURE, CULTURE AND
EDUCATION (ICLLCE)
2015
KUALA LUMPUR
17th – 18th October 2015
Co-sponsors:
i
Proceedings of the International Conference on Language,
Literature, Culture and Education (ICLLCE) 2015
Editors : Lokman Abd Wahid
Fazidah Fariyah Md Ali
Salahuddin Ismail
Mohd Iskandar Abdul Wahab
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TABLE OF CONTENTS
3 ICLLCE 2015 3 Bai Salam M. Ibrahim
MERANAO IN THE CHANGING WORLD: A CULTURAL STUDY ON THE LANGUAGE OF THE
TARPAULIN 1
Bai Salam M. Ibrahim
Department of English, Mindanao State University
Marawi City, Philippines
bmibrahim21@gmail.com
3 ICLLCE 2015 5 Hanafi Dollah
LINGUISTIC COMPLEXITY OF ARABIC LANGUAGE: A SEMANTIC ANALYSIS OF ANTONYMOUS
HOMONYMS IN THE HOLY QUR'ĀN 12
Hanafi Dollaha*, Alfa Muhammed Salisub
aKulliyyah of Islamic Revealed Knowledge and Human Sciences,
International Islamic University Malaysia
bPh.D Researcher, Department of Arabic Language and Literature,
International Islamic University Malaysia
*Corresponding e-mail: farisnorhanafi@gmail.com
3 ICLLCE 2015 9 Rohaida Maunting-Derogongan
CORRELATES OF THE TEACHING PERFORMANCE OF PUBLIC ELEMENTARY SCHOOL TEACHERS
IN LUMBATAN LANAO DEL SUR 22
Rohaida Maunting-Derogongan
English Department, Mindanao State University
033 Steelmaker Village, Tubod Baraas, Iligan City Philippines
rohaymd@yahoo.com
3 ICLLCE 2015 11 Alaminah R. Abdussalam
INTEGRATION OF MULTIMEDIA TO WRITING CLASSES: ITS EFFECT TO WRITING QUALITIES 34
Alaminah R. Abdussalam
Department of English, Mindanao State University
Blk. 7 Lot 6, Phase-1-A, Gensan Ville Subdivision, General Santos City, Philippines
aalamins@yahoo.com
3 ICLLCE 2015 14 Sharifa Sittie Zehanie Mante Jali
IMPROVING PRONUNCIATION IN THE ENGLISH LANGUAGE THROUGH LINGUISTIC MIMICRY
APPROACH 49
Sharifa Sittie Zehanie Mante Jali
Department of English, Mindanao State University
Marawi City, Philippines
zehaniejali@yahoo.com
3 ICLLCE 2015 17 Belinda Marie Balraj
AGENDA SETTING THEORY IN HIP HOP CONTEXT 56
Belinda Marie Balraj
Language Department, National Defense University of Malaysia
Kem Sungai Besi, Malaysia
belinda@upnm.edu.my
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3 ICLLCE 2015 18 Rita Sutjiati
THE ACQUISITION OF FOREIGN-LANGUAGE DRAMA AND ITS RELEVANCE IN LEARNING
APPRECIATION OF LITERATURE THROUGH STAGING DRAMA (CASE OF NON NATIVE
SPEAKERS) 61
Rita Sutjiati*, Tri Wahyu Retno Ningsih, Suci Budiwaty, Dwi Nitisari
Gunadarma University
*Corresponding e-mail: ritadjohan@staff.gunadarma.ac.id,
3 ICLLCE 2015 20 Ichwan Suyudi
HOW DO FOREIGN STUDENTS APPREHEND INDONESIAN SPEECH SOUNDS? (AN
EXPERIMENTAL PHONETIC STUDY) 68
Ichwan Suyudi*, Debyo Saptono
Gunadarma University - Indonesia
*Corresponding e-mail : ichwan@staff.gunadarma.ac.id
3 ICLLCE 2015 21 Korpong Maneeratphairoj
THE EFFECTS OF PEER FEEDBACK AND SELF-CORRECTION ON WRITING ABILITY: A CASE OF
SOCIAL NETWORK MEDIUM 74
Korpong Maneeratphairoj, Raveewan Wanchid
Department of Languages, Faculty of Applied Arts,
King Mongkut’s University of Technology North Bangkok,
Pracharat 1 Road, Bangkok, Thailand
E-mail: korpong.mj@gmail.com
3 ICLICE 2015 22 Raquib Quasem
CULTURAL ASSIMILATION & ATTITUDE OF NON-NATIVE MIDDLE SCHOOL STUDENTS AND
ADULTS IN DHAKA: A COMPARATIVE STUDY 87
Raquib Quasem
Office of Student Affairs & Teaching and Learning Centre, BRAC University,
49, Mohakhali, Dhaka 1212, Bangladesh
Corresponding Author: quasem.raquib@bracu.ac.bd
3 ICLICE 2015 27 Tan Hong Looi
FOSTERING INDIVIDUAL LEARNING IN FACEBOOK ENVIRONMENT ASSOCIATING WITH
LEARNING STYLE 95
1Tan Hong Looi; 2Wan Ahmad Jaafar Wan Yahaya; 3Balakrishnan Muniandy
Centre for Instructional Technology and Multimedia
Universiti Sains Malaysia
1honglooi@yahoo.com; 2 wajwy@usm.my; 3mbala@usm.my
3 ICLLCE 2015 28 Noor Hidayah Mohamed Yunan
THE MANY FACES OF WOMEN IN SELECTED WORKS BY ASIAN FEMALE WRITERS 104
Noor Hidayah Mohamed Yunan*a, Maziatul Husni Mior Harunb , Nurul Farehah Mohamad Uric
aGeneral Studies, Universiti Kuala Lumpur,
Batu 8, Jalan Sungai Pusu, 53100 Gombak Selangor, Malaysia
b General Studies, Universiti Kuala Lumpur, Batu 8 Jalan Sungai Pusu, 53100 Gombak, Selangor, Malaysia
c General Studies, Universiti Kuala Lumpur, Batu 8 Jalan Sungai Pusu, 53100 Gombak, Selangor, Malaysia
*Corresponding Author: noorhidayah@unikl.edu.my
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3 ICLLCE 2015 29 Wong Ai Chin
VIRTUAL SCIENCE LABORATORY (VISLAB): A PILOT STUDY ON SIGNALING PRINCIPLES
TOWARDS SCIENCE LABORATORY SAFETY TRAINING 111
Wong Ai China, Wan Ahmad Jaafar Wan Yahayab, Balakrishnan Muniandyc
Centre for Instructional Technology and Multimedia Universiti Sains Malaysia 11800 Penang, MALAYSIA
awongaichin@gmail.com, bwajwy@usm.my, cmbala@usm.my
3 ICLLCE 2015 30 Rahimah Hamdan
THE PERSPECTIVES OF AUTOBIOGRAPHY IN MALAY HISTORIOGRAPHY 120
Rahimah Hamdan*a, Arba’ie Sujuda, Jama’yah Zakariaaand
Shaiful Bahri Md.Radzib
aDepartment of Malay Language, Faculty of Modern Languages and Communication, Universiti Putra
Malaysia, 43400 UPM Serdang, Selangor, Malaysia
bSchool of Malay Language, Literature and Culture Studies, Faculty of Social Sciences and Humanities, 43600
UKM Bangi, Selangor, Malaysia
*Corresponding Author: rahimahhamdan@gmail.com
3 ICLLCE 2015 31 Sherina Lim
A BLENDED LEARNING CASE STUDY: THE APPLICATION OF STATION ROTATION MODEL IN
ELT LISTENING AND SPEAKING CLASS AT PHAYAO PITTAYAKHOM SCHOOL 129
Sherina Lim
Department of Liberal Arts, English for Professional Development
Mae Fah Luang University, Chiang Rai, Thailand
sherina_8@yahoo.com
3 ICLLCE 2015 32 Rafidah Abd Karim
IWORKPLACE: THE DEVELOPMENT OF A PROTOTYPE OF MOBILE LEARNING APPLICATION
FOR BUSINESS AND PROFESSIONAL DEVELOPMENT KIT 142
Rafidah Binti Abd Karim*a, Farahidatul Akmar Binti Awaludinb,
Nurul Huda Binti Mohd Saadc
a,bAcademy of Language of Studies, MARA University of Technology,
Tapah, Perak, Malaysia
cAcademy of Language of Studies, MARA University of Technology,
Alor Gajah, Melaka, Malaysia
*Corresponding Author: feida16@perak.uitm.edu.my, farah904@perak.uitm.edu.my
nurulsaad@melaka.uitm.edu,my
3 ICLLCE 2015 34 Wimonrat Promrak
ORIENTATION TRAINING COURSE FOR TOURISM AND HOTEL STUDENT INTERNSHIP ON
ENGLISH LISTENING AND SPEAKING SKILLS 150
Wimonrat Promrak, Ngamthip Wimolkasem, Tiwaporn Kongsom
Department of Languages, Faculty of Applied Arts,
King Mongkut’s University of Technology North Bangkok,
Pracharat 1 Road, Bangkok, Thailand
E-mail: gard_1331@hotmail.com
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3 ICLICE 2015 38 N. M. M. Rasidi
IDEA GENERATION TECHNIQUE AND CREATIVITY TOOLS IN ENGINEERING DESIGN COURSE 163
N.M.M.Rasidi*a, S.Abdullahb, D.A. Wahabc, R. Ramlid and M.R.A.Mansore and R.M. Yassinf
a,b,c,d,e Department of Mechanical and Material Engineering, Faculty of Engineering and Built Environment,
Universiti Kebangsaan Malaysia.
fFaculty of Education, Universiti Kebangsaan Malaysia.
a,b,c,d,f Centre for Engineering Education Research, Faculty of Engineering and Built Environment, Universiti
Kebangsaan Malaysia, 43600 UKM Bangi, Selangor, Malaysia
*Corresponding Author: normahani9116@siswa.ukm.edu.my
3 ICLICE 2015 33 Abdulkarim Alhaji Isa
THE PHONOLOGICAL APPRAISAL OF KANURI SPEAKERS OF ENGLISH 172
Abdulkarim Alhaji Isa
Department of General Studies Mai Idriss Alooma Polytechnic
P. M. B. 1020, Geidam, Nigeria.
abdulkarimalhisa@gmail.com
3 ICLLCE 2015 36 Eric Yuda Pratama
THE IMPLEMENTATION OF BLENDED LEARNING METHOD USING EDMODO (A SOCIAL
NETWORKING SITE) IN TEACHING READING COMPREHENSION (A MIXED-METHOD STUDY
AT A UNIVERSITY IN WEST JAVA) 181
Erik Yuda Pratama
English Education Program, Ibn. Khaldun University
Jalan Kh. Soleh Iskandar KM.2, Kedung Badak, Tanah Sereal, Jawa Barat 16162, Indonesia
erik.yuda.pratama@gmail.com
3 ICLLCE 2015 52 Siriman Wattana
ANALYZING LINGUISTIC AND CULTURAL BARRIERS TO ENGLISH-THAI TRANSLATION OF
SARCASM IN THE BIG BANG THEORY 195
Panumas Arunsamrana, Paradee Tungtang*b
a Graduate Student, Master of Arts in English, Khon Kaen University
123 Mitraparp Road, Khon Kaen, Thailand
b Department of English, Khon Kaen University
123 Mitraparp Road, Khon Kaen, Thailand
*Corresponding Author: partun@kku.ac.th
3 ICLLCE 2015 42 Farahidatul Akmar Binti Awaludin
ARE WE READY FOR MOBILE LEARNING?: VALIDATION OF UTAUT MODEL 207
1 Farahidatul Akmar Binti Awaludin,2 Rafidah Binti Abd Karim, 3 Nurul Huda Binti Mohd Saad
1,2Academy of Language Studies, University Teknologi MARA (Perak), Tapah, 35400, Perak, Malaysia
3Academy of Language Studies, University Teknologi MARA (Alor Gajah), Melaka, 78000, Melaka, Malaysia
Email: farah904@perak.uitm.edu.my, feida16@perak.uitm.edu.my, nurulsaad@melaka.uitm.edu.my
3 ICLICE 2015 45 Ahmad Abdullahi Ibrahim
BAGDADI METHOD AND TAHFIZ STUDENTS’ INTRINSIC MOTIVATION TOWARD READING
QUR’AN: A CASE STUDY OF SEKOLA DAR-AL MUHIBBEEN KUALA LUMPUR 217
Ahmad Abdullahi Ibrahim*a, Rabiu Garba Idrisb , Muhammad Bello Ibrahimc & Mohammed Waziri Bularafad
a Department of Curriculum and Instruction, IIUM
b Department of Educational Psychology and Counseling, IIUM
C Department of Educational Leadership and Management, IIUM
d Department of Curriculum and Instruction, IIUM
*Corresponding Author: ahmad.daneji@yahoo.com
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3 ICLLCE 2015 48 Abdul Shakour Preece
COMMUNITY OF INQUIRY' METHOD AND ESL LEARNERS' SPEAKING SKILL 228
Abdul Shakour Preece*, Mohammed Waziri Bularafa
Department of Curriculum and Instruction, International Islamic University Malaysia
Jalan Gombak, Kuala Lumpur Malaysia
*Corresponding author: shakour@iium.edu.my
3 ICLLCE 2015 53 Lokman Hafiz Bin Asary
INTEGRATING READERS THEATRE TO REINFORCE READING COMPREHENSION ON SELECTED
SHORT STORIES AMONG LOW-PERFORMING STUDENTS IN A RURAL SCHOOL 241
Lokman Hafiz Bin Asary, Nurul Hanin Bt Ibrahim
Bagan Serai Secondary School,
Raja Lope Nor Rashid Secondary School,
Ministry of Education Malaysia.
nomanasary@yahoo.co.uk
nhaninibrahim@gmail.com
3 ICLLCE 2015 54 Sharare Elhami
A SURVEY ON APPLICATION OF QUOTATIONS: A STYLISTIC STUDY OF THE TRAVELOGUES OF
SIR JOHN CHARDIN 249
Sharare Elhami*
*Assistant Professor, Department of Persian Literature, Faculty of Foreign Languages
Sanandaj Branch, Islamic Azad University, Sanandaj, Iran
Isharare26@yahoo.com
3 ICLICE 2015 56 Siti Mariam binti Mohammad Iliyas
TO SAY OR NOT TO SAY: MESSAGE ABANDONMENT AS COMMUNICATION STRATEGY IN
GROUP DISCUSSION 257
Siti Mariam binti Mohammad Iliyas
UiTM Cawangan Johor, Kampus Pasir Gudang,
Jalan Purnama, Bandar Seri Alam, 81750, Pasir Gudang, Johor sitim364@johor.uitm.edu.my
3 ICLLCE 2015 63 Nur ‘Izzati Zalaluddin
“THE ONE AND ONLY BOY THAT CAN CATWALK LIKE ZEDA JANE”: LANGUAGE USE AMONG A
GROUP OF HOMOSEXUAL INDIVIDUALS 269
Nur ‘Izzati Zalaluddin, Bahiyah Dato’ Hj. Abdul Hamid
School of Language Studies and Linguistics,
Faculty of Social Sciences and Humanities,
Universiti Kebangsaan Malaysia
43600, UKM Bangi, Selangor.
Email: n_niamura1924@yahoo.com, bahiyahabdulhamid@gmail.com
3 ICLLCE 2015 69 Hasmina Domato Sarip
PROBLEMS ENCOUNTERED IN MOTHER-TONGUE BASED TEACHING 283
Hasmina Domato Sarip
English Department, College of Social Sciences and Humanities,
Mindanao State University, Marawi City, Philippines
hanna_flip59@yahoo.com
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3 ICLLCE 2015 70 Alyanah Pantao
ROLES PLAYED BY MERANAO WOMEN IN THE FORMATION OF MERANAO OF SOCIETY;
BREAKING THE STEREOTYPES 295
Alyanah Pantao
Department English, Mindanao State University,
Second Street, MSU Marawi City, Philippines
Mindanao State University
Alyanah Pantao alyanahgoling@gmail.com
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Running Head: MERANAO IN THE CHANGING WORLD: A CULTURAL STUDY 1
3 ICLLCE 2015 3 Bai Salam M. Ibrahim
Meranao in the Changing World: A Cultural Study on the Language of the
Tarpaulin
Bai Salam M. Ibrahim
Department of English, Mindanao State University
Marawi City, Philippines
bmibrahim21@gmail.com
ABSTRACT
The coming of the digital world has not only paved way to motion pictures and a quantity
of printed materials for information distribution, but has also largely contributed to the
field of advertisement, propaganda and promotions that has been either politically
fabricated or culturally influenced. The big screens of billboards and tarpaulins are not
only public signs but semiotic landscapes that stand for something more significant than
themselves. These are semiotic landscapes that describe the entity of a culture and the
place of its origin. These landscapes have become a part of our everyday life which
unconsciously been affecting our personal views and perceptions towards life in general.
In Marawi City, tarpaulins are everywhere. These products of the digital world have
dubbed this city as the “City of Tarpaulins.” This study is conducted through a selection of
tarpaulins posted around the city in the whole month of April 2015. The analyses of the
study were supported by Landry and Bhouris’ (1997) contribution to the social psychology
of language, Ferdinand de Saussaure’s semiotic analysis, Pierce’s classification of signs in
visual culture, Robert Barthe’s semiotic theory. The study showed the power of language
in describing cultural identity. It showed how tarpaulins have become an instrument to
understand culture as form of visual symbols and representations. It also showed the
contrasting view of culture and religion and how the people of the city seemingly embrace
the changing world. The study has paved way to an understanding of the Meranao (People
of Lake Lanao) present cultural status as influenced by outside factors such as religion and
the popular culture.
Keywords: Language and Culture, Cross-Cultural Communication, Communication
Introduction
The coming of the digital world has not only paved way to motion pictures
and a quantity of printed materials for information distribution but has also largely
contributed to the field of communication, advertisement, propaganda and promotions that
has been either politically fabricated or culturally influenced. The big screens of
advertisements we see on billboards and tarpaulins have become a part of our everyday
life which unconsciously been affecting our personal views and perceptions towards life in
general.
The tarpaulin like all other forms of media had revolutionized the
communication and entertainment media. Seeing tarpaulins everywhere in the city takes a
very vital role in making people learn the trend and be influenced by this. It is changing
the world in which texts and images are read and created. The popular culture had become
more powerful in influencing people. Through the tarpaulins people, especially the less
educated ones, get to see, praise and imitate what they see. In turn, people are misled and
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MERANAO IN THE CHANGING WORLD: A CULTURAL STUDY 2
their culture had become fragmented. They had created a new and altered culture brought
by the popular culture. This will then be pictured in the tarpaulins and same thing goes
with it, till the original culture could no longer be traced.
In Marawi City, tarpaulins are everywhere. These products of the digital
world have made this city cleped as the “City of Tarpaulins.”
In sociolinguistics, publications such as billboards and tarpaulins are
labeled ‘linguistic landscapes’, the term attributed to Landry and Bourhis (1997),
accompanied by the following definition that is still used by many:
‘The language of public road signs, advertising billboards, street
names, place names, commercial shop signs, and public signs on
government buildings combines to form the linguistic landscape
of a given territory, region, or urban agglomeration’ (p. 25).
Landry and Bourhis’ work is primarily concerned with the presence (or
not) of specific languages (language codes) as indices of ethnolinguistic vitality. The
tarpaulins we see along the streets are not only manifestations of the digital world but
rather a representation of the human psychology, philosophy, history and language.
Hence, these material objects are best seen as representations of individual and cultural
identity. The interpretation and evaluation of this representations are mainly influenced by
ones cultural background which includes his belief, values, norms, religion and his own
worldview. Culturally, a thing may mean significant to a particular culture but may also
mean insignificant to others.
This paper analyzes five (5) tarpaulins posted along Marawi City. Aside
from that of Landry and Bourhis’, this paper will also be guided by Ferdinand de
Saussaure’s semiotic analysis, Pierce’s classification of signs in visual culture, Robert
Barthe’s semiotic theory.
Participant-observation qualitative technique was used in the study.
Random personal interviews to people living around the city were conducted to collect
quality data.
This papers aims to unveil the cultural implications of the tarpaulins posted
around Marawi City. This aims to uncover the Meranao Culture behind the city’s tag name
“City of Tarpaulins.”
International Conference on Language, Literature, Culture and Education
17th & 18th OCTOBER, 2015
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