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LEARNING FROM MUSEUM EXHIBITS: THE INFLUENCE OF SEQUENCE, VERBAL ABILITY, FIELD DEPENDENCE, AND PERSPECTIVE-TAKING INSTRUCTIONS By JAMES F. ELLIS, JR. A DISSERTATION PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF -DOCTOR OF PHILOSOPHY UNIVERSITY OF FLORIDA WSVBSITY OF FLORIDA LIERARiR Copyright 1993 by James F. Ellis, Jr. The work published herein is dedicated to my wife, Georgeann A. Ellis, and to my parents, J. Frank Ellis and Dorothy A. Ellis. "For the people, for education, for science" Motto of the American Museum of Natural History, 1869 (Ramsey, 1938, p. 2) ACKNOWLEDGEMENTS This dissertation would not have been possible without the support and help provided by many individuals. Foremost in my life and in support of my pursuit of this dissertation has been Georgeann, my wife. Without her support and constant encouragement none of this would have been possible. Acknowledgement is also due to my committee and in particular my chairman, Dr. John J. Koran, Jr., who made it possible for me to enter a nontraditional, interdisciplinary program and who continuously encouraged me to go beyond what I thought were my limits of knowledge. Drs. Mary Lou Koran, Eugene Todd, David Miller, and John Eisenberg also deserve strong recognition for without their continuous support and advice none of this would have been possible. The Florida Museum of Natural History and in particular Mrs. Betty D. Camp, museum programs coordinator, deserve my grateful acknowledgement as well. I must also thank the museum as well for providing me with the use of the exhibit and Betty for her continued interest and practical comments as well as help in the development of outcome measures and in data collection. - I also wish to thank Virginia Lawrence, the museum security guard, who for days on end provided me iv with tremendously invaluable information on visitor behavior and constant support on the long days I spent at the museum collecting the data reported in this dissertation. Acknowledgement is also due the American College Testing Service for providing me with copies of the ACT Science Reasoning instrument utilized in this study. In the end much of the deserved credit must also go to my parents, who provided my brother and I with a rich childhood that included uncountable visits to museums and r TABLE OF CONTENTS ACKNOWLEDGEMENTS iv LIST OF TABLES ix LIST OF FIGURES xi ABSTRACT xii CHAPTERS 1 INTRODUCTION 1 Statement of the Problem 5 Definition of Terms 7 Importance of the Study 9 2 LITERATURE REVIEW 12 Exhibit Characteristics 14 Visitor Processing Activities 28 Sequence Implications for Museums from Cognitive Psychology 3 Sequence Implications from Museum Based Learning Research 42 Museum Visitor Characteristics 52 Outcomes — 59 Perspectives Research A Unifying Theme for Museum Studies 72 . . Summary 80 3 METHODOLOGY 86 Research Hypotheses 86 Main Effects 86 Two-way Interactions 86 Three-way Interaction 87 . Experimental Design 87 Exhibit Conditions 90 . ., Treatment Conditions 91 Instructional Materials 92 Subjects 94 vi Measures 95 Subject Background 95 Aptitudes 95 Posttest 97 General Procedures 101 Method of Analyses/Scoring 102 RESULTS 104 Criterion—Referenced Outcome Measure 104 Subjects Descrip—tive Statistics 106 Aptitude Measure Descriptive Statistics 112 . . . Regression Analysis 123 Findings 125 Zoology Subscore (Yl) 125 Geology Subscore (Y2) 13 Unrelated/Other Subscore (Y3) 133 Total Score (Y5) 135 Mainpoints Score (Y4) 136 Zoology Free Recall Rating (Y6) 141 Time in Exhibit (Y10) 144 Nonsignificant Findings 144 Hypotheses 145 Main Effects 145 Two-way Interactions 147 Three-way Interaction 148 Review of Findings 149 DISCUSSION AND IMPLICATIONS 150 To What Extent is Exhibit Sequence Important in the Acquisition of Cognitive and .... Affective Material in the Exhibit? 152 To What Extent can Learners be Influenced by Perspective-Taking Instructions Given Prior to Visiting an Exhibit 154 To What Extent do Visitor Characteristics such as Verbal Ability, Field Dependence/ Independence, and General Science Knowledge Interact with Learner Acquisition of Cognitive and Affective Exhibit Outcomes? 159 . Implications 161 APPENDICES SAS RANDOM NUMBERS PROGRAM FOR ASSIGNMENT TO TREATMENT CONDITIONS 165 ... CRITERION REFERENCED MEASURE ITEM ORDER 172 .... EXHIBIT LABELLING SEQUENCE ASSIGNMENT 176 D FOSSIL STUDY CENTER SEQUENCE OF EXHIBIT PANELS AND CASES 178 — .... E SUBJECT INSTRUCTION SHEETS SEQUENCED 180 — F SUBJECT INSTRUCTION SHEETS NON-SEQUENCED 184 . . G SAMPLE OF EXHIBIT/CASE LABEL 188 H INTRODUCTORY PROJECT INFORMATION FOR SUBJECTS 189 .... I SUBJECT INFORMED CONSENT RELEASE FORM 190 J FREE RECALL MEASURE 191 K CRITERION REFERENCED OUTCOME MEASURE AND ANSWER KEY 193 L SUBJECT BACKGROUND SURVEY 205 M AFFECTIVE INSTRUMENT 208 — N REGRESSION ANALYSIS RESULTS SAS PRINTOUT 211 . . REFERENCES 221 BIOGRAPHICAL SKETCH 242 — LIST OF TABLES Table page 2-1 Learning Categories 60 3-1 Design of Study 88 3-2 Treatment Conditions 93 3-3 Subscore and Total Score Correlations and .... Internal Consistency Reliabilities 100 4-1 Exhibit/Criterion Referenced Measure Content 105 . — 4-2 Item Difficulty 75 Item Criterion Referenced Measure 107 4-3 Summary of Item Difficulties by Zoology, Geology, Unrelated/Other and Mainpoint Content 108 4-4 Replies by Treatment Group to Affect Item A22 111 .... 4-5 Gender of Subjects by Treatment Group 113 4-6 Overall Unadjusted Means 114 4-7 Unadjusted Means by Treatment Conditions 117 . . . 4-8 Correlations between Independent and Dependent Variables 120 4-9 Correlations between Independent Variables 121 . . 4-10 Variables in the Regression Model 124 4-11 Summary of Significant Findings 126 — 4-12 Criterion Referenced Outcome Measure Zoology, Geology, Unrelated/Other, and Total Score Significant Findings 127 IX — 4-13 Criterion Referenced Outcome Measure Mainpoints Score, Fr—ee Recall Zoology, and Time in Exhibit Significant Findings 128 4-14 Main Effect Mean Differences for Total Score by- Treatment 137

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