Table Of ContentPraise for the 3rd Edition of Lean UX
“For the past eight years, Lean UX has been my go-to recommendation for
teams learning how to work together to design great experiences. This latest
version goes above and beyond, solidifying the teachings in an
easy-to-follow format and examples of this working in practice. This is
required reading for any modern product development team.”
Melissa Perri, CEO, Produx Labs,
Senior Lecturer, Harvard Business School
“Lean UX was such an influential book in my career, and I was thrilled
to read the newest edition. Jeff and Josh continue to push these ideas
forward by putting them into practice.”
David J. Bland, author of Testing Business Ideas
“As the Siskel and Ebert of the digital product-making process, Gothelf and
Seiden provide scathingly precise guidance to large organizations undergoing
their digital transformations. From their combined experience in the field
spanning the spryest tech startup to century-spanning grown-up
companies, their guidance is refreshingly more ‘let’s fix this now’ painkiller
advice from real practitioners than the latest homeotherapy
cure-all from armchair agilists.”
John Maeda, SVP Chief Experience Officer, Everbridge
“Lean UX is a book that changed how software is made forever...for the
better. By showing product companies how to design with their customers and
continuously improving as customers grow and change, Lean UX has enabled
a new generation of products that not only look good but are good.”
Christina Wodtke, Lecturer, Stanford Computer Science
Department, and author of Radical Focus
“With the latest edition of Lean UX, Jeff and Josh show once again why
they’ve been thought leaders in design for well over a decade. This book is a
timeless classic that should be on every designer’s bookshelf.”
Teresa Torres, author of Continuous Discovery Habits
“Jeff and Josh have written the definitive book on integrating UX design with
other aspects of product development, including Agile frameworks like Scrum.
This edition enhances the tone and the practical ideas around the
collaborative nature of this work—it’s obvious they are leveraging
extensive real-world experience in the breaking down of functional silos and
handoff-based relationships.”
Gary Pedretti, Professional Scrum Trainer
and Founder of Sodoto Solutions
Praise for Previous Editions of Lean UX
“The quality of the user experience has become the most important
differentiator for a company’s product. In Lean UX, Josh Seiden and Jeff
Gothelf highlight the methods and strategies for ensuring that great
experiences are built with as little waste as possible in a collaborative, cross-
functional effort. It is a must-read not just for designers but for everyone
on the team, from executive leadership to intern.”
Tom Boates, Founder/CEO of Brilliant
“If you’re struggling to ship winning user experiences with Agile development
methods, get this book! Jeff and Josh share proven methods for creative
ideation, planning, and problem-solving without heavy deliverable baggage.
The new edition brings some crucial updates, including help
with designing and tracking experiments, and refinements to
many of the critical tools of Lean UX.”
Christian Crumlish, VP Product, 7cups.com; coauthor of
Designing Social Interfaces, Second Edition
“In the time since Lean UX was first published, the practices it outlines have
become widespread. The revised and expanded Lean UX, second edition, will
show you how to apply Lean UX thinking to both green fields and sustaining
innovation projects, create the right company culture for success,
and inspire you with new case studies of Lean UX in practice.”
Lane Goldstone, Cofounder, Brooklyn Copper Cookware
“In a very short time span, Lean UX went from an obscure idea to a
transformative way of building and delivering products that meet the
customer’s needs. It’s now a critical approach to design and needs to be
top of mind for every designer, developer, and product manager.”
Jared Spool, Cofounder, Center Centre UX Design School
“Approachable, actionable advice from two people that have been ‘getting out
of the building’ and evolving Lean UX globally for over a decade. In sharing
that experience, this book moves beyond theory and brings insights from real
work done, providing context-rich narratives to digest and fuel UX teams
working in tandem with the Agile software development process.”
Courtney Hemphill, Partner at Carbon Five
“Customer development and Lean Startup changed the way businesses are
built, because even the smartest teams can’t predict market and user behavior.
This book brings both methodologies to UX so you can build cheaper,
faster, and—most importantly—better experiences.”
Alex Osterwalder, author and entrepreneur;
Cofounder, Business Model Foundry GmbH
“There is a revolution afoot. It is the move away from big design up front and
isolated, specialized teams throwing documents over the wall to each other.
Applying the principles of Lean Startups, Jeff and Josh lay out the principles of
Lean UX, which can literally transform the way you bring experiences to life.
I have firsthand experience applying their wisdom and am excited
about taking Agile to the next level. Get this book. But most
importantly, put this book into practice.”
Bill Scott, Sr. Director, User Interface Engineering, PayPal, Inc.
“While there is no question that great product teams must put user experience
design front and center, many teams have struggled to reconcile the techniques
and objectives of user experience design with the rhythm and pace
of modern Agile development teams. Lean UX is the collection of techniques
and mindset that I advocate to modern product teams that know
they need the benefits of both.”
Marty Cagan, Founder, Silicon Valley Product Group;
former SVP Product and Design, eBay
“Jeff and Josh’s passion for getting UX (and, really, all of product
development) right comes across powerfully in this detailed yet eminently
readable book. The case studies, examples, and research serve to highlight the
power of building a Lean UX process, and there’s a great deal of actionable
advice taken from these. I’m ordering a copy for everyone on our
design, UX, and product teams at Moz.”
Rand Fishkin, CEO and Cofounder, Moz
“A fantastic combination of case studies and practical advice that your team
can use today. Whether you’re at a startup or a Fortune 500 company,
this book will change the way you build products.”
Laura Klein, author of UX for Lean Startups
“Lean UX provides a prescriptive framework for how to build better products,
moving design away from pixel perfection for the sake of it toward iterative
learning, smarter effort, and outcome-based results. Product managers,
business owners, and startup employees—along with designers—
can benefit greatly from Lean UX.”
Ben Yoskovitz, Founding Partner, Highline BETA
THIRD EDITION
Lean UX
Creating Great Products
with Agile Teams
Jeff Gothelf and Josh Seiden
Lean UX
by Jeff Gothelf and Josh Seiden
Copyright © 2021 Gothelf Corp. and Seiden Consulting, Inc. All rights reserved.
Printed in the United States of America.
Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA
95472.
O’Reilly books may be purchased for educational, business, or sales promotional use. Online
editions are also available for most titles (http://oreilly.com). For more information, contact
our corporate/institutional sales department: 800-998-9938 or corporate@oreilly.com.
Acquisitions Editor: Jennifer Pollock Indexer: Sue Klefstad
Development Editor: Angela Rufino Interior Designer: David Futato
Production Editor: Christopher Faucher Cover Designer: Kenn Vondrak
Copyeditor: nSight, Inc. Illustrator: Kate Dullea
Proofreader: Sonia Saruba
March 2013: First Edition
September 2016: Second Edition
September 2021: Third Edition
Revision History for the Third Edition
2021-07-28: First Release
See http://oreilly.com/catalog/errata.csp?isbn=9781098116309 for release details.
The O’Reilly logo is a registered trademark of O’Reilly Media, Inc. Lean UX, the cover
image, and related trade dress are trademarks of O’Reilly Media, Inc.
The views expressed in this work are those of the authors, and do not represent the publish-
er’s views. While the publisher and the authors have used good faith efforts to ensure that
the information and instructions contained in this work are accurate, the publisher and the
authors disclaim all responsibility for errors or omissions, including without limitation
responsibility for damages resulting from the use of or reliance on this work. Use of the
information and instructions contained in this work is at your own risk. If any code samples
or other technology this work contains or describes is subject to open source licenses or the
intellectual property rights of others, it is your responsibility to ensure that your use thereof
complies with such licenses and/or rights.
978-1-098-11630-9
[MBP]
