Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius

191 Pages·2012·3.07 MB·English

by  Jay Elliot

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ffirs 7August2012;9:25:12
ffirs 7August2012;9:25:13
Management Lessons
f r o m a
Controversial Genius
J A Y E L L I O T
John Wiley & Sons, Inc.
ffirs 7August2012;9:25:13
Coverimage:PaulMcCarthy
Coverdesign:PaulMcCarthy
Copyrightª2012byJayElliot.Allrightsreserved.
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ffirs 7August2012;9:25:15
For my wife, Liliana, and my sons, Jay-Alexander,
Federico, and Scott, for their tolerance of the
time I spent on this book.
And in memory of Dr. Arynne Simon,
the best coach I ever had.
ffirs 7August2012;9:25:15
ffirs 7August2012;9:25:15
Contents
Preface Why I Wrote This Book ix
Chronology xiii
1 A Ding in the Universe: Everything Starts
with an Inspiring Vision 1
2 Steve’s Business Philosophy and Values 15
3 People Who Know More than You: Choosing
and Leading Your Lieutenants 29
4 Steve’s Secrets for Selecting Great People 41
5 Unusual Interviewing Techniques 53
6 To Protect Innovation, Create a Company within a Company 61
7 “No More Crap Products”: Creating Excellence 73
8 More on Product Strategy: Design Is How It Works 85
9 Entrepreneurial Confidence and High Standards 93
10 Employee Owners: Rewarding the Product Stakeholders 99
11 The Apple Workplace: Fostering Creativity 107
12 When Selling Becomes More Important than the Product 121
13 “And One More Thing”: Looking into the Distance 139
14 Flowers at His Doorstep: The Heritage of Steve Jobs 149
Notes 161
Acknowledgments 165
Index 167
vii
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