Lateral Thinking

264 Pages·2010·1.82 MB·English

by  de Bono Edward

PENGUIN BOOKS
LATERAL THINKING
Edward de Bono has had faculty appointments at the universities of Oxford,
London, Cambridge and Harvard. He is widely regarded as the leading authority
in the direct teaching of thinking as a skill. He originated the concept of lateral
thinking and developed formal techniques for deliberate creative thinking. He
has written sixty-two books, which have been translated into thirty-seven
languages, has made two television series and there are over 4,000,000
references to his work on the Internet.
Dr de Bono has been invited to lecture in fifty-two countries and to address
major international conferences. In 1989 he was asked to chair a special meeting
of Nobel Prize laureates. His instruction in thinking has been sought by some of
the leading business corporations in the world such as IBM, DuPont, Shell,
Ericsson, McKinsey, Ciba-Geigy, Ford and many others. He has had a planet
named after him by the International Astronomic Union and was named by a
group of university professors in South Africa as one of the 250 people in all of
history who have contributed most to humanity.
Dr de Bono runs the most widely used programme for the direct teaching of
thinking in schools. This is now in use in many countries around the world.
Dr de Bono’s key contribution has been his understanding of the brain as a self-
organizing system. From this solid base he set out to design practical tools for
thinking. His work is in use equally in the boardrooms of some of the world’s
largest corporations and with four-year-olds in school. His design of the Six Hats
method provides, for the first time, Western thinking with a constructive idiom
instead of adversarial argument. His work is in use in élite gifted schools, rural
schools in South Africa and Khmer villages in Cambodia. The appeal of Dr de
Bono’s work is its simplicity and practicality.
For more information about Dr de Bono’s public seminars, private seminars,
certified training programmes, thinking programmes for schools, CD Rom,
books and tapes, please contact: Diane McQuaig, The McQuaig Group, 132
Rochester Avenue, Toronto M4N 1P1, Ontario, Canada. Tel: [phone].
Fax: [phone]. Internet: http://www. edwdebono.com
Titles published by Penguin:
Atlas of Management Thinking
Conflicts: A Better Way to Resolve Them
The de Bono Code Book
Edward de Bono’s Masterthinker’s Handbook
Edward de Bono’s Textbook of Wisdom
The 5-Day Course in Thinking
Handbook for the Positive Revolution
The Happiness Purpose
How to be More Interesting
I Am Right You Are Wrong
Lateral Thinking