Knowledge Management Innovation and Technology Set coordinated by Chantal Ammi Volume 5 Knowledge Management The Creative Loop Jean-Louis Ermine First published 2018 in Great Britain and the United States by ISTE Ltd and John Wiley & Sons, Inc. Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licenses issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned address: ISTE Ltd John Wiley & Sons, Inc. 27-37 St George’s Road 111 River Street London SW19 4EU Hoboken, NJ 07030 UK USA www.iste.co.uk www.wiley.com © ISTE Ltd 2018 The rights of Jean-Louis Ermine to be identified as the author of this work have been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. Library of Congress Control Number: 2017962951 British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library ISBN 978-1-78630-170-3 Contents Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix Part 1. Theoretical Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter 1. A Knowledge Value Chain . . . . . . . . . . . . . . . . . . . . . 3 1.1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1.2. Different KVCs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1.3. The DIKW model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1.4. KVC and management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 1.5. Transformation processes in the KVC . . . . . . . . . . . . . . . . . . . . 15 1.6. Practical application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 1.7. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Chapter 2. The Knowledge Capital of a Company . . . . . . . . . . . . . 23 2.1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 2.1.1. The accumulation of knowledge . . . . . . . . . . . . . . . . . . . . . 23 2.1.2. The company as knowledge producer . . . . . . . . . . . . . . . . . . 24 2.2. Modeling a company as a knowledge producer . . . . . . . . . . . . . . . 25 2.2.1. Systemic modeling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 2.2.2. The “black box” model . . . . . . . . . . . . . . . . . . . . . . . . . . 26 2.2.3. The “division of labor” model . . . . . . . . . . . . . . . . . . . . . . 27 2.2.4. The informational model . . . . . . . . . . . . . . . . . . . . . . . . . 27 2.2.5. The knowledge capital model . . . . . . . . . . . . . . . . . . . . . . . 28 2.2.6. The knowledge capital and knowledge actors model . . . . . . . . . 31 2.2.7. Integration of customer knowledge and external knowledge into the AIK model . . . . . . . . . . . . . . . . . . 33 2.3. The operators of the AIK model . . . . . . . . . . . . . . . . . . . . . . . 35 2.3.1. The Wenger operator . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 vi Knowledge Management 2.3.2. The Nonaka operators . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 2.3.3. Integration of the Nonaka theory into the AIK model . . . . . . . . 37 2.4. Tacit/explicit knowledge and knowledge communities . . . . . . . . . . 39 2.5. Mapping as a modeling tool to steer the AIK system . . . . . . . . . . . 41 2.6. Practical application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 2.7. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Chapter 3. The Structure of Knowledge . . . . . . . . . . . . . . . . . . . . 47 3.1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 3.2. The semiotic triangle of knowledge . . . . . . . . . . . . . . . . . . . . . 48 3.3. The systemic triangle of knowledge . . . . . . . . . . . . . . . . . . . . . 52 3.4. The knowledge macroscope . . . . . . . . . . . . . . . . . . . . . . . . . . 54 3.4.1. Knowledge and information . . . . . . . . . . . . . . . . . . . . . . . 55 3.4.2. Knowledge and meaning . . . . . . . . . . . . . . . . . . . . . . . . . 56 3.4.3. Knowledge and context . . . . . . . . . . . . . . . . . . . . . . . . . . 57 3.5. Practical application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 3.6. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Chapter 4. Shannon’s Theory of Knowledge . . . . . . . . . . . . . . . . 65 4.1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 4.2. Some definitions and notations . . . . . . . . . . . . . . . . . . . . . . . . 66 4.2.1. The basic unit of knowledge . . . . . . . . . . . . . . . . . . . . . . . 66 4.2.2. Measuring knowledge . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 4.2.3. Quantity of knowledge in a corpus . . . . . . . . . . . . . . . . . . . . 69 4.3. Measurement of the quantity of information in a corpus . . . . . . . . . 70 4.4. Measurement of the quantity of meaning in a corpus . . . . . . . . . . . 75 4.4.1. Definitions and notations . . . . . . . . . . . . . . . . . . . . . . . . . 75 4.4.2. Quantitative characterization of semantic graphs: Gurevich entropy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 4.5. Measurement of usage context in a corpus . . . . . . . . . . . . . . . . . 83 4.5.1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83 4.5.2. Social networks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84 4.5.3. Hierarchical small-world networks . . . . . . . . . . . . . . . . . . . 86 4.5.4. Scale-free networks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 4.5.5. Quantitative characterization of the usage graph of a corpus . . . . 90 4.6. Practical application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 4.7. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 Contents vii Part 2. Practical Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Chapter 5. A New Approach to KM . . . . . . . . . . . . . . . . . . . . . . . 99 5.1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 5.2. Two examples of KM standardization . . . . . . . . . . . . . . . . . . . . 100 5.2.1. KM and international standardization . . . . . . . . . . . . . . . . . . 100 5.2.2. KM in the nuclear domain . . . . . . . . . . . . . . . . . . . . . . . . . 101 5.3. The French Knowledge Management Club . . . . . . . . . . . . . . . . . 103 5.4. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Chapter 6. A Framework for Knowledge-based KM . . . . . . . . . . . . 107 6.1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107 6.2. The Daisy Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108 6.3. Building a KM process framework . . . . . . . . . . . . . . . . . . . . . . 110 6.4. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Chapter 7. KM: From Strategy to Implementation . . . . . . . . . . . . . 115 7.1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115 7.2. Framing a KM project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116 7.2.1. The objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116 7.2.2. Responsibilities and roles . . . . . . . . . . . . . . . . . . . . . . . . . 117 7.2.3. Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119 7.2.4. Internal communication . . . . . . . . . . . . . . . . . . . . . . . . . . 119 7.2.5. Connections between KM and other company issues . . . . . . . . . 119 7.2.6. Other subjects of interest to consider . . . . . . . . . . . . . . . . . . 121 7.3. Implementing the KM project . . . . . . . . . . . . . . . . . . . . . . . . . 121 7.4. Monitoring the KM system . . . . . . . . . . . . . . . . . . . . . . . . . . 124 7.5. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 Chapter 8. Analyzing Knowledge Capital and Elaborating a KM Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127 8.1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127 8.2. Tools for analyzing knowledge capital . . . . . . . . . . . . . . . . . . . . 128 8.2.1. Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128 8.2.2. The knowledge criticality analysis grid . . . . . . . . . . . . . . . . . 129 8.3. The knowledge capital analysis process . . . . . . . . . . . . . . . . . . . 132 8.3.1. Step 1: analyzing critical capacities . . . . . . . . . . . . . . . . . . . 132 8.3.2. Step 2: analyzing critical knowledge . . . . . . . . . . . . . . . . . . 134 8.3.3. Step 3: strategic alignment . . . . . . . . . . . . . . . . . . . . . . . . 137 8.3.4. Step 4: elaborating a KM plan . . . . . . . . . . . . . . . . . . . . . . 139 8.4. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142 viii Knowledge Management Chapter 9. Implementing the KM Plan . . . . . . . . . . . . . . . . . . . . . 143 9.1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143 9.2. Knowledge organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 9.2.1. Tangible resources (explicit knowledge) . . . . . . . . . . . . . . . . 144 9.2.2. Intangible resources (tacit knowledge) . . . . . . . . . . . . . . . . . 145 9.2.3. New knowledge resource additions . . . . . . . . . . . . . . . . . . . 146 9.3. Knowledge codification . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147 9.3.1. Lessons learned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148 9.3.2. Knowledge-based documents . . . . . . . . . . . . . . . . . . . . . . . 149 9.3.3. Knowledge books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 9.4. Knowledge sharing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179 9.4.1. Knowledge communities or communities of practice . . . . . . . . . 179 9.4.2. Knowledge transfer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184 9.5. Knowledge search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193 9.5.1. Knowledge search and information retrieval . . . . . . . . . . . . . . 194 9.5.2. The knowledge search process . . . . . . . . . . . . . . . . . . . . . . 196 9.5.3. The challenge of KM in knowledge search . . . . . . . . . . . . . . . 198 9.6. Knowledge creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200 9.6.1. Knowledge creation and innovation . . . . . . . . . . . . . . . . . . . 200 9.6.2. Knowledge-based innovation . . . . . . . . . . . . . . . . . . . . . . . 202 9.6.3. Evaluating the maturity of the innovation process . . . . . . . . . . 207 9.7. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209 Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219 Preface Knowledge management (KM) has become a necessity in companies and all other types of public or private organizations. More than 20 years ago, the business community clearly entered into what is known as the “knowledge economy”. Up until that point, the forces that supported the economy were production and workforce. Now, knowledge is the primary engine for growth and competitiveness. Knowledge has become economic capital, a strategic resource, a stabilizing factor, a competitive advantage and so on. It is now a matter for an organization to capitalize on its knowledge (“Know where we come from, where we are, to better know where we are going”), to share it (“Move from individual intelligence to collective intelligence”) and to constantly create new knowledge (“Create, innovate to survive”). Today, the issue even extends beyond the economic context, because we talk about a Knowledge Society, a Knowledge City or Smart City, etc. This falls under another point of view that depends on a new development relationship between people (citizens, workers, etc.) and Information and Communications Technologies (ICTs). The spread of ICTs will have major consequences on education, social expression, the nature of labor and the economy. Every society can establish institutions and organizations to allow people and information to flourish without restrictions. This fundamental and inevitable connection between knowledge and ICTs is now part of the dominant thought regarding knowledge societies, often to the point of inverting the predominance between ICTs and knowledge. International organizations (notably the United Nations), governments and local actors are now mobilized on these subjects. x Knowledge Management For these reasons, KM is currently a rapidly growing field. It has returned in full force in companies, because it responds to real underlying issues that are only increasing with the phenomena of globalization, aging populations, knowledge societies, etc. There is an abundance of literature on the subject, and even providing an overview has become impossible. Identifying a clear issue in this movement, which includes the economic, social, and cultural spheres, is occurring relatively slowly, because the creation of such a field is fairly complex. It borrows from economics, management, social sciences, information systems, computer sciences, etc. Discerning what KM really is in an organization is not an easy thing, because it includes almost all of its components. KM concerns strategy, because it is really a new type of management responding to a new socioeconomic environment and a new vision of the organization. It concerns the structure of the organization, because knowledge is made and unmade through complex networks connected to the environment that can challenge traditional systems. It concerns many processes that are already implemented in organizations (fortunately, human beings have always managed their knowledge!), but that need to be revised from new perspectives, optimized or developed. It concerns the personnel of the organization, who is at the heart of the issue, because it is true that knowledge is only created, shared or developed through people, who must mobilize personally and collectively for this purpose. It concerns information and communications technologies, which are powerful vectors for KM if they are used effectively. It is important to have a well-founded and practical approach that can help companies implement their KM system. This is all the more necessary because the international standardization of KM is in progress through the International Organization for Standardization (ISO) and other organizations. That is the objective of this book. This book is the result of more than 20 years of research and experience in the field of KM, begun even before the subject arrived on the scene. It is composed of two parts that can be read independently, although they are inextricably tied.