Judging Exhibitions: A Framework for Assessing Excellence PDF
Preview Judging Exhibitions: A Framework for Assessing Excellence
Judging Exhibitions A Framework for Assessing Excellence 2 To Jim and Leo 3 Judging Exhibitions A Framework for Assessing Excellence Beverly Serrell 4 First published 2006 by Left Coast Press, Inc. Published 2016 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN 711 Third Avenue, New York, NY 10017, USA Routledge is an imprint of the Taylor & Francis Group, an informa business Copyright © 2006 Taylor & Francis All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Control Number: 2006921423 Book, cover, and CD design and production by Hannah Jennings Design. ISBN 13: 978-1-59874-031-8 hardcover with compact disk ISBN 13: 978-1-59874-032-5 paperback with compact disk The Excellent Judges project was supported in part by the National Science Foundation under Grant No. 0118011. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of the National Science Foundation. 5 Table of Contents Foreword Part I. Introduction How and Why the Framework Got Developed What We Built On The “Excellent Judges” Name What’s in This Book and on the CD Part II. What Is the Framework? The Purpose and the Process The Joy of Thinking Taking a “Visitor-Centered Perspective” How Design Fits into the Framework The Role of Intention Part III. How to Use the Framework The Framework Form 1. The First Meeting—Orientation 2. Creating Call-Outs 3. Assessing the Aspects 4. Rating the Criteria 5. The Second Meeting—Assessing and Comparing The Biggest Drawbacks Integrating the Use of the Framework for In-House Exhibition Development Using the Framework to Teach Museum Studies Using the Framework with Art Museums Part IV. Theoretical Underpinnings How the Framework Compares to Other Methods of Reviewing Exhibitions Research and Other Studies that Inform the Framework’s Criteria Meeting John R. Frederiksen Issues with Validity and Reliability Wild Reef: A Points-of-View Case Study Comparing the Framework to Evaluation Findings 6 Pivotal Moments in the History of Building the Framework Part V. Future of the Framework Broader Use of Guidelines for Judging Excellence in Exhibitions Expanding the Functions of the Framework: Creating a Library of Exemplars Bringing Staff Together for Better Communication, Efficiency, and Outcomes Into the Future Glossary Bibliography Photo Credits Who Were the Excellent Judges, Anyway? About the Chapter Contributors Index 7 8 Foreword Judging Exhibitions: A Framework for Assessing Excellence not only shares the important results but also tells the lively story of an intriguing project: a collaborative inquiry into the mysteries of judgment. This is a brave thing to do, even when it is done by people who are highly practiced in making judgments–in this case, about the excellence of museum exhibitions. No matter how experienced, knowledgeable, and respected the judge, her/his judgment is never unquestionable. Judgment always matters. It has to do with choice, commitment, value, and action. Judgment is also always indeterminate and mysterious. How is it possible, after all, to apply general standards of excellence, of truth, of goodness, of justice to unique individuals, artworks, exhibits, or actions? Yet we do it. We must do it: how else to use principles in the real world of particulars? But no generalization fits any singular reality perfectly. There is no formula; while we may get it right, we cannot prove it. Judgment must persuade; it cannot coerce. I am always concerned about what I see as a common, stubborn desire to avoid judgment through standardization–for example, of that which is to be judged, on the one hand, and, on the other, of criteria to be used. Beverly Serrell and her collaborators have wisely balanced the desire to offer people guidelines that do some of the basic work of judgment with the realization that judgment remains an art of free minds that are open to the voices of other people, and to the uniqueness of each subject, material, and situation. Many of us, as practitioners in differing fields but also as lovers of the aspirational values of democracy, have something to learn from this thoughtful, respectful, and eminently practical story of the creation of a framework to guide judgment. Elizabeth Minnich PhD Senior Fellow, Association of American Colleges and Universities 9 Part I Introduction Accountability is a challenging issue for institutions that offer educational exhibitions. Assessing, judging, evaluating, critiquing, and reviewing: Each of these activities requires a different set of definitions, c:riteria, and methods for measuring the exhibition’s accomplishments, success, excellence, effectiveness–or missed opportunities. Each situation also varies in the number of people involved in the process, the duration of the activity, and the fate or usefulness of the product (e.g., the report, article, discussion, or award). Too often, the processes do not provide enough input from enough people or allow enough time for reflection, leading to ephemeral rather than long-lasting results. All types of assessments are useful; many are underused; and a few have unqualified benefits for the users. Doing something–anything–is better than doing nothing. This book presents the methods, reasons, and benefits of doing one type of assessment that can have widespread positive effects on individuals who work for museums and the people who visit them. 10
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