Table Of Content

to JOURNAL OF THE ACADEMY OF MARKETING SCIENCE Volume 32 Number 1 (Winter 2004) pp. 1-108 Number 2 (Spring 2004) pp. 109-216 Number 3 (Summer 2004) pp. 217-364 Number 4 (Fall 2004) pp. 365-476 Authors: CASEY, RUSSELL, “Designing Brand Ident plete Guide to Creating, Building, and Maintaini ANCARANI, FABIO, and VENKATESH SHANKAR, Strong Brands, by Alina Wheeler” [Review “Price Levels and Price Dispersion Within and Across Books], 100. Multiple Retailer Types: Further Evidence and Exten- CHRISTIANSEN, LINDA, “Mickey Mouse Still Belongs sion,” 176. to Disney: The Supreme Court Upholds Copyright Ex BAGOZZI, RICHARD P., see Verbeke, W. tension” [Marketing and the Law], 212 BALABANIS, GEORGE, and ADAMANTIOS CONCHAR, MARGY P., GEORGE M. ZINKHAN, DIAMANTOPOULOS, “Domestic Country Bias, CARA PETERS, and SERGIO OLAVARRIETA, “An Country-of-Origin Effects, and Consumer Ethno- Integrated Framework for the Conceptualization of centrism: A Multidimensional Unfolding Approach,” Consumers’ Perceived-Risk Processing,” 418 80. DACIN, PETER A., see Murphy, W. H BANSAL, HARVIR S., P. GREGORY IRVING, and DIAMANTOPOULOS, ADAMANTIOS SHIRLEY F. TAYLOR, “A Three-Component Model Balabanis, G. of Customer Commitment to Service Providers,” 234. DICKSON, PETER R., see Slotegraaf, R. J BELL, SIMON J., BULENT MENGUC, and SARA L. ERRAMILLI, M. KRISHNA, see Lam, S. Y STEFANI, “When Customers Disappoint: A Model of EVANS, KENNETH R., see Fang, E. Relational Internal Marketing and Customer Com- FANG, ERIC, ROBERT W. PALMATIER, and KEN- plaints,” 112. NETH R. EVANS, “Goal-Setting Paradoxes? lrade- BELSCHAK, FRANK, see Verbeke, W. Offs Between Working Hard and Working Smart: The BIRD, MONROE MURPHY, see Lee, D.-J. United States Versus China,” 188 BOLES, JAMES S., see Netemeyer, R. G. FERRELL, O. C., see Maignan, I. BOLTON, RUTH N., KATHERINE N. LEMON, and PE- FORD, NEIL M., see Murphy, W. H. TER C. VERHOEF, “The Theoretical Underpinnings FRANKE, GEORGE R., BRUCE A. HUHMANN, and of Customer Asset Management: A Framework and DAVID L. MOTHERSBAUGH, “Information Content Propositions for Future Research,” 271. and Consumer Readersohf iPrpi nt Ads: A Comparison BRASHEAR-ALEJANDRO, THOMAS, see Netemeyer, of Search and Experience Products,” 20. R. G. GANTT, KAREN, “Res siting the Scope of Lanham Act BROWN, JAMES R., see Lee, D.-J. Protection” [Marketing and the Law], 102. CAIN, RITA MARIE, “Do Not Call Regulation Survives GARDIAL, SARAH FISHER, see Overby, J. W Constitutional Scrutiny” [Marketing and the Law], 468. GRAHAM, JOHN L., see Mintu-Wimsatt, A. Journal of the Academy of Marketing Science. GRANT, E. STEPHEN, “Buyer-Approved Selling: Sales Volume 32, No. 4, pages 473-476. DOI: .1177/0092070304269868 Strategies From the Buyer’s Side of the Desk, by Mi- Copyright © 2004 by Academy of Marketing Science. chael Schell” [Reviews of Books], 99. 474. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE FALL 2004 HAUSMAN, ANGELA, “Modeling the Patient-Physician MOORE, ROBERT, MELISSA MOORE, and PEARSON Service Encounter: Improving Patient Outcomes,” 403. LIDDELL, “Wham Bam Lookout Spam!” [Marketing HAYTKO, DIANA L., “Firm-to-Firm and Interpersonal and the Law], 471. Relationships: Perspectives from Advertising Agency MOORMAN, ANITA M., “Sports Artist & the First Account Managers,” 312. Amendment Beat Tiger Woods’s Right of Publicity” HEWETT, KELLY, see Jayachandran, S. {Marketing and the Law], 103. HOMBURG, CHRISTIAN, and RUTH M. STOCK, “The MOTHERSBAUGH, DAVID L., see Franke, G. R. Link Between Salespeople’s Job Satisfaction and Cus- MURPHY, WILLIAM H., PETER A. DACIN, and NEIL tomer Satisfaction in a Business-to-Business Context: M. FORD, “Sales Contest Effectiveness: An Examina- A Dyadic Analysis,” 144. tion of Sales Contest Design Preferences of Field Sales HSIEH, MING-HUEI, SHAN-LING PAN, and RUDY Forces,” 127. SETIONO, “Product-, Corporate-, and Country-Image MURTHY, BVSAN, see Lam, S. Y. Dimensions and Purchase Behavior: A Multicountry NETEMEYER, RICHARD G., THOMAS BRASHEAR- Analysis,” 251. ALEJANDRO, and JAMES S. BOLES, “A Cross- HUHMANN, BRUCE A., see Franke, G. R. National Model of Job-Related Outcomes of Work Role and Family Role Variables: A Retail Sales Con- IRVING, P. GREGORY, see Bansal, H. S. text,” 49. JAYACHANDRAN, SATISH, KELLY HEWETT, and OLAVARRIETA, SERGIO, see Conchar, M. P. PETER KAUFMAN, “Customer Response Capability OVERBY, JEFFREY W., SARAH FISHER GARDIAL, in a Sense-and-Respond Era: The Role of Customer and ROBERT B. WOODRUFF, “French Versus Amer- Knowledge Process,” 219. ican Consumers’ Attachment of Value to a Product in a KAUFMAN, PETER, see Jayachandran, S. Common Consumption Context: A Cross-National KEATY, ANNE, RAJESH SRIVASTAVA, and ROBERT Comparison,” 437. VIGUERIE, “E-Mail Communication as ‘Advertising PAE, JAE H., and DONALD R. LEHMANN, and Promotion’ Under the Lanham Act: Analogy to “Intergeneration Time Effects” [Research Note], 361. Offline Cases and Limited New Precedents” [Market- PALMATIER, ROBERT W., see Fang, E. ing and the Law], 469. PAN, SHAN-LING, see Hsieh, M.-H. KEAVENEY, SUSAN M.., “The Collected Works of Pro- PETERS, CARA, see Conchar, M. P. fessor Leonard L. Berry” [Reviews of Books], 203. PRILUCK, RANDI, and BRIAN D. TILL, “The Role of KOZINETS, ROBERT V., “Time, Space, and the Market: Contingency Awareness, Involvement, and Need for Retroscapes Rising, edited by Stephen Brown and John Cognition in Attitude Formation,” 329. F. Sherry Jr.” [Reviews of Books], 96. REID, DOUGLAS, “Marketing-Related Motives in Merg- KUM, DOREEN, see Wirtz, J. ers & Acquisitions: The Perspective of the U.S. Food In- LAM, SHUN YIN, VENKATESH SHANKAR, M. dustry, by Denise Dahlhoff” [Reviews of Books], 98. KRISHNA ERRAMILLI, and BVSAN MURTHY, ROY, SUBROTO, K. SIVAKUMAR, and IAN F. “Customer Value, Satisfaction, Loyalty, and Switching WILKINSON, “Innovation Generation in Supply Costs: An Illustration From a Business-to-Business Chain Relationships: A Conceptual Model and Re- Service Context,” 293. search Propositions,” 61. LEE, DONG-JIN, M. JOSEPH SIRGY, JAMES R. SACASAS, RENE, “The Regulation of Commercial BROWN, and MONROE MURPHY BIRD, “Import- Agency Relationships in Europe” [Marketing and the ers’ Benevolence Toward Their Foreign Export Suppli- Law], 213. ers,” 32. SAMUELS, JEFFREY M., and LINDA B. SAMUELS, LEHMANN, DONALD R.., see Pae, J. H. “United States Finally Joins Madrid Protocol” [Mar- LEMON, KATHERINE N., see Bolton, R. N. keting and the Law], 104. LIDDELL, PEARSON, see Moore, R. SAMUELS, LINDA B., see Samuels, J. M. MAIGNAN, ISABELLE, and O. C. FERRELL, “Corpo- SETIONO, RUDY, see Hsieh, M.-H. rate Social Responsibility and Marketing: An Integra- SHANKAR, VENKATESH, see Ancarani, F. tive Framework,” 3. , see Lam, S. Y. MENGUC, BULENT, see Bell, S. J. SIRGY, M. JOSEPH, see Lee, D.-J. MINTU-WIMSATT, ALMA, and JOHN L. GRAHAM, SISODIA, RAJ, “The Books of Jagdish Sheth: Enduring “Testing a Negotiation Model on Canadian Contributions to Marketing Theory and Practice” [Re- Anglophone and Mexican Exporters,” 345. views of Books], 461. MOORE, MELISSA, see Moore, R. , see Roy, S. INDEX 475 SLOTEGRAAF, REBECCA J., and PETER R. DICK- “Goal-Setting Paradoxes? Trade-Offs Between Working SON, “The Paradox of a Marketing Planning Capabil- Hard and Working Smart: The United States Versus ity,” 371. China,” Fang et al., 188. SRIVASTAVA, RAJESH, see Keaty, A. “Importers’ Benevolence Toward Their Foreign Export STEFANI, SARA L., see Bell, S. J. Suppliers,” Lee et al., 32. STOCK, RUTH M., see Homburg, C. “Information Content and Consumer Readership of Print TAYLOR, SHIRLEY F., see Bansal, H. S. Ads: A Comparison of Search and Experience Prod- TILL, BRIAN D., see Priluck, R. ucts,” Franke et al., 20. VAN DEN BULTE, CHRISTOPHE, “Multigeneration In- “Innovation Generation in Supply Chain Relationships: A novation Diffusion and Intergeneration Time: A Cau- Conceptual Model and Research Propositions,” Roy tionary Note” [Research Notes], 357. et al., 61. VERBEKE, WILLEM, FRANK BELSCHAK, and “An Integrated Framework for the Conceptualization of RICHARD P. BAGOZZI, “The Adaptive Conse- Consumers’ Perceived-Risk Processing,’ Conchar quences of Pride in Personal Selling,” 386. et al., 418. VERHOEF, PETER C., see Bolton, R. N. “The Link Between Salespeople’s Job Satisfaction and VIGUERIE, ROBERT, see Keaty, A. Customer Satisfaction in a Business-to-Business Con- WILKINSON, IAN F., see Roy, S. text: A Dyadic Analysis,” Homburg and Stock, 144. WIRTZ, JOCHEN, and DOREEN KUM, “Consumer “Modeling the Patient-Physician Service Encounter: Im- Cheating on Service Guarantees,” 159. proving Patient Outcomes,’ Hausman, 403. WOODRUFF, ROBERT B., see Overby, J. W. “The Paradox of a Marketing Planning Capability,” ZINKHAN, GEORGE M., “Accessing Academic Re- Slotegraaf and Dickson, 371. search Through an E-Database: Issues of Journal Qual- “Price Levels and Price Dispersion Within and Across ity and Knowledge Use,” 369. Multiple Retailer Types: Further Evidence and Exten- ————., see Conchar, M. P. sion,’ Ancarani and Shankar, 176. “Product-, Corporate-, and Country-Image Dimensions Articles: and Purchase Behavior: A Multicountry Analysis,” Hsieh et al., 251. “Accessing Academic Research Through an E-Database: “The Role of Contingency Awareness, Involvement, and Issues of Journal Quality and Knowledge Use,” Need for Cognition in Attitude Formation,” Priluck and Zinkhan, 369. Till, 329. “The Adaptive Consequences of Pride in Personal Sell- “Sales Contest Effectiveness: An Examination of Sales ing,” Verbeke et al., 386. Contest Design Preferences of Field Sales Forces,” “Consumer Cheating on Service Guarantees,” Wirtz and Murphy et al., 127. Kum, 159. “Testing a Negotiation Model on Canadian Anglophone “Corporate Social Responsibility and Marketing: An Inte- and Mexican Exporters,” Mintu-Wimsatt and Graham, grative Framework,” Maignan and Ferrell, 3. 345. “A Cross-National Model of Job-Related Outcomes of “The Theoretical Underpinnings of Customer Asset Man- Work Role and Family Role Variables: A Retail Sales agement: A Framework and Propositions for Future Context,” Netemeyer et al., 49. Research,” Bolton et al., 271. “Customer Response Capability in a Sense-and-Respond “A Three-Component Model of Customer Commitment to Era: The Role of Customer Knowledge Process,” Service Providers,” Bansal et al., 234. Jayachandran et al., 219. “When Customers Disappoint: A Model of Relational In- “Customer Value, Satisfaction, Loyalty, and Switching ternal Marketing and Customer Complaints,” Bell Costs: An Illustration From a Business-to-Business et al., 112. Service Context,’ Lam et al., 293. “Domestic Country Bias, Country-of-Origin Effects, and Reviews of Books: Consumer Ethnocentrism: A Multidimensional Un- folding Approach,” 80. “The Books of Jagdish Sheth: Enduring Contributions to ‘“Firm-to-Firm and Interpersonal Relationships: Perspec- Marketing Theory and Practice,” Sisodia, 461. tives from Advertising Agency Account Managers,” “Buyer-Approved Selling: Sales Strategies From the Haytko, 312. Buyer’s Side of the Desk, by Michael Schell,” Grant, “French Versus American Consumers’ Attachment of 99, Value to a Product in a Common Consumption Context: “The Collected Works of Professor Leonard L. Berry,” A Cross-National Comparison,” Overby et al., 437. Keaveney, 203. 476 JOURNAL OF THE ACADEMY OF MARKETING SCIENCE FALL 2004 “Designing Brand Identity: A Complete Guide to Creat- “Mickey Mouse Still Belongs to Disney: The Supreme ing, Building, and Maintaining Strong Brands, by Court Upholds Copyright Extension,” Christiansen, Alina Wheeler,” Casey, 100. 212. “Marketing-Related Motives in Mergers & Acquisitions: “The Regulation of Commercial Agency Relationships in The Perspective of the U.S. Food Industry, by Denise Europe,” Sacasas, 213. Dahlhoff,” Reid, 98. “Revisiting the Scope of Lanham Act Protection,” Gantt, “Time, Space, and the Market: Retroscapes Rising, edited 102. by Stephen Brown and John F. Sherry Jr.,” Kozinets, “Sports Artist & the First Amendment Beat Tiger Woods’s 96. Right of Publicity,’ Moorman, 103. “United States Finally Joins Madrid Protocol,’ Samuels Marketing and the Law: and Samuels, 104. “Wham Bam Lookout Spam!” Moore et al., 471. “Do Not Call Regulation Survives Constitutional Scru- tiny,” Cain, 468. “E-Mail Communication as ‘Advertising and Promotion’ Research Notes: Under the Lanham Act: Analogy to Offline Cases and Limited New Precedents,” Keaty et al., 469. “Intergeneration Time Effects,” Pae and Lehmann, 361. “Multigeneration Innovation Diffusion and Intergen- eration Time: A Cautionary Note,” Van den Bulte, 357.