Journal of Public Policy & Marketing : JPP&M 2010: Vol 29 Index & Table of Contents

2010·0.8 MB·English

Journal of Public Policy & Marketing
Subject and Author Index 2010
(Volume 29)
Subject Index Deception Issues
11. Can Corrective Ad Statements Based on U.S. v. Philip Morris USA
Advertising Inc. Affect Consumer Beliefs About Smoking?
Vol. 29, No. 2, 2010, 153-169
1. The Unintended Consequences of Using “Posers” in Nonprofit Public
Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews,
Service Announcements and Proposed Self-Regulatory Disclosure
and Scot Burton
Solutions
Vol. 29, No. 2, 2010, 219-231 Economic Issues
Kevin J. Shanahan, Christopher D. Hopkins,
and Les Carlson 12. Consumption Effects of Bundling: Consumer Perceptions, Firm
Actions, and Public Policy Implications
Channels of Distribution Vol. 29, No. 2, 2010, 170-188
Kathryn M. Sharpe and Richard Staelin
2. Countermarketing and Demarketing Against Product Diversion:
Forensic Research in the Firearms Industry 13. Government Adoption of Sales Promotions: An Initial Appraisal
Vol. 29, No. 1, 2010, 103-122 Vol. 29, No. 2. 2010, 189-203
Gregory T. Gundlach, Kevin D. Bradford, John A. Quelch and Katherine E. Jocz
and William L. Wilkie
Editorials
3. Ethical Beliefs and Information Asymmetries in Supplier Relationships
Vol. 29, No. 1, 2010, 38-51 14. Broadening the Concept of Public Policy and Marketing: How Far Is
Kelly D. Martin and Jean L. Johnson Far Enough?
Vol. 29, No. 2, 2010, 151-152
Children’s Issues Ronald Paul Hill
4. The Impact of Parenting Strategies on Child Smoking Behavior: The 15. Introduction to the special Section on Stakeholder Marketing
Role of Child Self-Esteem Trajectory Vol. 29. No. 1, 2010, 1-3
Vol. 29, No. 2, 2010, 232-247 C.B. Bhattacharya
Zhiyong Yang and Charles M. Schaninger
Environmental Issues
5. Marketing Foods and Beverages in Schools: The Effect of School
Food Policy on Students’ Overweight Measures 16. Principle-Based Stakeholder Marketing: Insights from Private Triple-
Vol. 29, No. 2, 2010, 204-218 Bottom-Line Firms
Bree L. Dority, Mary G. McGarvey, Vol. 29, No. 1, 2010, 12-26
and Patricia F. Kennedy Jenny Mish and Debra L. Scammon
Cigarettes Ethics and Social Responsibility
6. Can Corrective Ad Statements Based on U.S. y. Philip Morris USA 17. Ethical Beliefs and Information Asymmetries in Supplier Relationships
Inc. Affect Consumer Beliefs About Smoking? Vol. 29, No. 1, 2010, 38-51
Vol. 29, No. 2, 2010, 153-169 Kelly D. Martin and Jean L. Johnson
Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews, . From Market Orientation to Stakeholder Orientation
and Scot Burton Vol. 29, No. 1, 2010, 93-96
The Impact of Parenting Strategies on Child Smoking Behavior: The O.C. Ferrell, Tracy L. Gonzalez-Padron, G. Tomas M.
Role of Child Self-Esteem Trajectory Hult, and Isabelle Maignan
Vol. 29, No. 2, 2010, 232-247 . Managing Conflicting Stakeholder Interests: An Exploratory Case
Zhiyong Yang and Charles M. Schaninger Analysis of the Formulation of Corporate Social Responsibility Stan-
Understanding How Graphic Pictorial Warnings Work on Cigarette dards in the Netherlands
Packaging Vol. 29, No. 1, 2010, 52-65
Vol. 29, No. 2, 2010, 265-276 Paul T.M. Ingenbleek and Victor M. Immink
Jeremy Kees, Scot Burton, J. Craig Andrews, The New Marketing Myopia
and John Kozup Vol. 29, No. 1, 2010, 4-11
Consumer Behavior N. Craig Smith, Minette E. Drumwright,
and Mary C. Gentile
9. Community Action Research . Principle-Based Stakeholder Marketing: Insights from Private Triple-
Vol. 29, No. 1, 2010, 123-37
Bottom-Line Firms
Julie L. Ozanne and Laurel Anderson Vol. 29, No. 1, 2010, 12-26
10. Consumption Effects of Bundling:- Consumer Perceptions, Firm Jenny Mish and Debra L. Scammon
Actions, and Public Policy Implications 22. The Unintended Consequences of Using “Posers” in Nonprotit Public
Vol. 29, No. 2, 2010, 170-188
Service Announcements and Proposed Self-Regulatory Disclosure
Kathryn M. Sharpe and Richard Staelin
Solutions
Vol. 29, No. 2, 2010, 219-231
Kevin J. Shanahan, Christopher D. Hopkins,
and Les Carlson
© 2010, American Marketing Association
NPPYSSN: 0743-9156 (print), 1547-7207 (electronic) Vol. 29 (2) Fall 2010, 277-279
278 Subject and Author Index
23. Why, When, and How Should the Effect of Marketing Be Measured? . Countermarketing and Demarketing Against Product Diversion:
A Stakeholder Perspective for Corporate Social Responsibility Metrics Forensic Research ‘n the Firearms Industry
Vol. 29, No. 1, 2010, 66-77 Vol. 29, No. 1, 2010, 103-122
Priya Raghubir, John Roberts, Katherine N. Lemon, Gregory T. Gundlach, Kevin D. Bradford,
and Russell S. Winer and William L. Wilkie
Federal Regulatory Issues Marketing and Society
24. Countermarketing and Demarketing Against Product Diversion: 36. Community Action Research
Forensic Research in the Firearms Industry Vol. 29, No. 1, 2010, 123-37
Vol. 29, No. 1, 2010, 103-122 Julie L. Ozanne and Laure! Anderson
Gregory T. Gundlach, Kevin D. Bradford, . From Market Orientation to Stakeholder Orientation
and William L. Wilkie
Vol. 29, No. 1, 2010, 93-96
Federal Trade Commission O.C. Ferrell, Tracy L. Gonzalez-Padron, G. Tomas M.
Hult, and Isabelle Maignan
25. Are There Differences Between Consumers’ and Marketers’ Privacy
. Global Digital Divide: A Dynamic Analysis Based on the Bass Model
Expectations? A Segment- and Technology-Level Analysis
Vol. 29, No. 2, 2010, 248-264
Vol. 29, No. 1, 2010, 138-49
George R. Milne and Shalini Bahl Chun-Yao Huang and Hau-Ning Chen
. Managing Conflicting Stakeholder Interests: An Exploratory Case
Food and Drug Administration Issues
Analysis of the Formulation of Corporate Social Responsibility Stan-
26. Consumption Effects of Bundling: Consumer Perceptions, Firm dards in the Netherlands
Actions, and Public Policy Implications Vol. 29, No. 1, 2010, 52-65
Vol. 29, No. 2, 2010, 170-188 Paul T.M. Ingenbleek and Victor M. Immink
Kathryn M. Sharpe and Richard Staelin . The New Marketing Myopia
27. Marketing Foods and Beverages in Schools: The Effect of School Vol. 29, No. 1, 2010, 4-11
Food Policy on Students’ Overweight Measures N. Craig Smith, Minette E. Drumwright, and
Vol. 29, No. 2, 2010, 204-218 Mary C. Gentile
Bree L. Dority, Mary G. McGarvey, . Stakeholder Marketing 2.0
and Patricia F. Kennedy Vol. 29, No. 1, 2010, 97-102
28. Understanding How Graphic Pictorial Warnings Work on Cigarette Bhaskar Chakravorti
Packaging . Stakeholder Marketing and the Organizational Field: The Role of
Vol. 29, No. 2, 2010, 265-276
Institutional Capital and Ideological Framing
Jeremy Kees, Scot Burton, J. Craig Andrews, Vol. 29, No. 1, 2010, 27-37
and John Kozup Jay M. Handelman, Peggy H. Cunningham, and
Maureen A. Bourassa
Health Care Issues
. Stakeholder Marketing: Why “Stakeholder” Was Omitted from the
29. Community Action Research
Vol. 29, No. 1, 2010, 123-37 American Marketing Association’s Official 2007 Definition of Mar-
keting and Why the Future Is Bright for Stakehelder Marketing
Julie L. Ozanne and Laurel Anderson
Vol. 29, No. 1, 2010, 89-92
Historical Analysis and Review Gregory T. Gundlach and William L. Wilkie
30. Stakeholder Marketing and the Organizational Field: The Role of . Understanding Stakeholder Responses to Corporate Citizenship Initia-
Institutional Capital and Ideological Framing tives: Managerial Guidelines and Research Directions
Vol. 29, No. 1, 2010, 27-37 Vol. 29, No. 1, 2010, 78-88
Jay M. Handelman, Peggy H. Cunningham, Steve Hoeffler, Paul N. Bloom, and Kevin Lane Keller
and Maureen A, Bourassa 5. Why, When, and How Should the Effect of Marketing Be Measured?
A Stakeholder Perspective for Corporate Social Responsibility Metrics
International Issues
Vol. 29, No. 1, 2010, 66-77
31. Global Digital Divide: A Dynamic Analysis Based on the Bass Model Priya Raghubir, John Roberts, Katherine N. Lemon, and
Vol. 29, No. 2, 2010, 248-264 Russell S. Winer
Chun-Yao Huang and Hau-Ning Chen
Nonprofit and Political Issues
Internet Issues
46. Government Adoption of Sales Promotions: An Initial Appraisal
32. Are There Differences Between Consumers’ and Marketers’ Privacy Vol. 29, No. 2, 2010, 189-203
Expectations? A Segment- and Technology-Level Analysis John A. Quelch and Katherine E. Jocz
Vol. 29, No. 1, 2010, 138-49 47. The Unintended Consequences of Using “Posers” in Nonprofit Public
George R. Milne and Shalini Bahl Service Announcements and Proposed Self-Regulatory Disclosure
33. Global Digital Divide. A Dynamic Analysis Based on the Bass Model Solutions
Vol. 29, No. 2, 2010, 248-264 Vol. 29, No. 2, 2010, 219-231
Chun-Yao Huang and Hau-Ning Chen Kevin J. Shanahan, Christopher D. Hopkins,
and Les Carlson
Legai and Political Issues
Pricing
34. Can Corrective Ad Statements Based on U.S. v. Philip Morris USA
Inc. Affect Consumer Beliefs About Smoking? 48. Government Adoption of Sales Promotions: An Initial Appraisal
Vol. 29, No. 2, 2010, 153-169 Vol. 29, No. 2, 2010, 189-203
Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews, John A. Quelch and Katherine E. Jocz
and Scot Burton
Journal of Public Policy & Marketing 279
Privacy and Technology 64. Why, When, and How Should the Effect of Marketing Be Measured?
A Stakeholder Perspective for Corporate Social Responsibility Metrics
49. Are There Differences Between Consumers’ and Marketers’ Privacy
Vol. 29, No. 1, 2010, 66-77
Expectations? A Segment- and Technology-Level Analysis
Priya Raghubir, John Roberts, Katherine N. Lemon,
Vol. 29, No. 1, 2010, 138-49
and Russell S. Winer
George R. Milne and Shalini Bahl
State Regulatory Issues
Social Marketing
65. Marketing Foods and Beverages in Schools: The Effect of School
50. The Impact of Parenting Strategies on Child Smoking Behavior: The
Food Policy on Students’ Overweight Measures
Role of Child Self-Esteem Trajectory
Vol. 29, No. 2, 2010, 204-218
Vol. 29, No. 2, 2010, 232-247
Bree L. Dority, Mary G. McGarvey,
Zhivong Yang and Charles M. Schaninger
and Patricia F. Kenned\
51. Stakeholder Marketing 2.0
Vol. 29, No. 1, 2010, 97-102 Warnings
Bhaskar Chakravorti 66. Understanding How Graphic Pictorial Warnings Work on Cigarette
52. Stakeholder Marketing: Why “Stakeholder” Was Omitted from the Packaging
American Marketing Association’s Official 2007 Definition of Mar- Vol. 29, No. 2, 2010, 265-276
keting and Why the Future Is Bright for Stakeholder Marketing Jeremy Kees, Scot Burton, J. Craig Andrews,
Vol. 29, No. 1, 2010, 89-92 and John Kozup
Gregory T. Gundlach and William L. Wilkie
Author Index
53. Understanding Stakeholder Responses to Corporate Citizenship Initia-
tives: Managerial Guidelines and Research Directions Anderson, Laurel 9, 29, 36
Vol. 29, No. 1, 2010, 78-88
Andrews, J. Craig 6, 8, 11, 28, 34, 66
Steve Hoeffler, Paul N. Bloom, and Kevin Lane Keller Bahl, Shalini 25, 32, 49
Stakeholder Marketing Bhattacharya, C.B. 15, 56
Bioom, Paul N. 44, 53, 63
54. Ethical Beliefs and Information Asymmetries in Supplier Relationships Bourassa, Maureen A. 30, 42, 61
Vol. 29, No. 1, 2010, 38-51 Bradford, Kevin D. 2, 24, 35
Kelly D. Martin and Jean L. Johnson Burton, Scot 6, 8, 11, 28, 34, 66
Carlson, Les 1, 22, 47
. From Market Orientation to Stakeholder Orientation
Vol. 29, No. 1, 2010, 93-96 Chakravorti, Bhaskar 41,51, 60
Chen, Hau-Ning
O.C. Ferrell, Tracy L. Gonzalez-Padron, G. Tomas M.
Cunningham, Peggy H.
Hult, and Isabelle Maignan
Dority, Bree L.
. Introduction to the Special Section on Stakeholder Marketing Drumwright, Minette E.
Vol. 29, No. 1, 2010, 1-3 Ferrell, O.C.
C.B. Bhattacharya Gentile, Mary C.
Gonzalez-Padron, Tracy L.
. Managing Conflicting Stakeholder Interests: An Exploratory Case
Gundlach, Gregory T.
Analysis of the Formulation of Corporate Social Responsibility Stan-
Handelman, Jay M.
dards in the Netherlands
Hill, Ronald Pau!
Voi. 29, No. 1, 2010, 52-65
Hoeffler, Steve
Paul T.M. Ingenbleek and Victor M. Immink
Hopkins, Christopher D.
. The New Marketing Myopia Huang, Chun-Yao
Vol. 29, No. 1, 2010, 4-11 Hult, G. Tomas M.
N. Craig Smith, Minette E. Drumwright, Immink, Victor M
and Mary C. Gentile Ingenbleek, Paul T.M. a 2
Joez, Katherine E. 13,
. Principle-Based Stakeholder Marketing: Insights from Private Triple-
Johnson, Jean L.
Bottom-Line Firms
Kees, Jeremy 6, 8, 11, 28, 34, 66
Vol. 29, No. 1, 2010, 12-26
Keller, Kevin Lane 44, 53.63
Jenny Mish and Debra L. Scammon
Kennedy, Patricia F. 5, 27, 65
. Stakeholder Marketing 2.0 Kozup, John 8, 28, 66
Vol. 29, No. 1, 2010, 97-102 Lemon, Katherine N. 23, 45, 64
Bhaskar Chakravorti Maignan, Isabelle 18, 37, 55
Martin, Kelly D. Ba) Pie
. Stakeholder Marketing and the Organizational Field: The Role of
McGarvey, Mary G. 3,24;
Institutional Capital and Ideological Framing
Vol. 29, No. 1, 2010, 27-37 Milne, George R. 9 ne
Jay M. Handelman, Peggy H. Cunningham, Mish, Jenny |6 ,
Ozanne, Julie L.
and Maureen A. Bourassa
Quelch, John A.
. Stakeholder Marketing: Why “Stakeholder” Was Omitted from the Raghubir, Priya
American Marketing Association’s Official 2007 Definition of Mar- Roberts, John
keting and Why the Future Is Bright for Stakeholder Marketing Scammon, Debra L.
Vol. 29, No. 1, 2010, 89-92 Schaninger, Charles M.
Gregory T. Gundlach and William L. Wilkie Shanahan, Kevin J.
. Understanding Stakeholder Responses to Corporate Citizenship Initia- Sharpe, Kathryn M.
tives: Managerial Guidelines and Research Directions Smith, N. Craig
Vol. 29, No. 1, 2010, 78-88 Staelin, Richard
Steve Hoeffler, Paul N. Bloom, and Kevin Lane Keller Tangari, Andrea Heintz
Wilkie, William L.
Winer, Russell S.
Yang, Zhiyong