Is military advertising effective?: an estimation methodology and applications to recruiting in the 1980s and 1990s, Issue 1591 PDF
115 Pages·2003·0.643 MB·English
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Preview Is military advertising effective?: an estimation methodology and applications to recruiting in the 1980s and 1990s, Issue 1591
Description:
Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.
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