Table of Contents Cover Title Page Copyright Dedication Acknowledgments Introduction The Bloodbath The Bubbles Notes Chapter 1: The Gurus Peter Lynch Warren Buffett Donald Yacktman Notes Chapter 2: Deep-Value Investing and Its Inherent Problems Deep-Value Investing The Problem with Deep-Value Investing Notes Chapter 3: Buy Only Good Companies! What Are Good Companies? Notes Chapter 4: Again, Buy Only Good Companies—and Know Where to Find Them Asset Plays Turnarounds Cyclicals Slow Growers The Stalwarts Fast Growers The Cyclicity of Businesses Shooting for the Stars versus Shooting Fish in a Barrel Notes Chapter 5: Buy Good Companies at Fair Prices Discounted Cash Flow Model Reverse DCF Fair P/E Ratio Growth of Value How Can a Good Company Be Sold at a Low Price? Wouldn't It Be Even Better to Buy Good Companies at Lower Prices? Summary Notes Chapter 6: Buy Good Companies: The Checklist Checklist for Buying Good Companies at Reasonable Prices The Warning Signs Positive Signs Notes Chapter 7: Failures, Errors, and Value Traps The Wrong Companies Value Traps Options, Margins, and Shorts Notes Chapter 8: Passive Portfolios, Cash Level, and Performance A Basket of Good Companies Dividend-Income Investing How to Look at the Performances Notes Chapter 9: How to Evaluate Companies Valuation Ratio Approach Intrinsic Value Calculations Rate of Return Notes Chapter 10: Market Cycles and Valuations Over the Long Term, the Market Will Always Go Up It Will Be Cyclical Market Valuations Projected Future Market Returns Notes Epilogue About the Author Index End User License Agreement List of Illustrations Introduction Figure I.1: Price Chart of Corning Chapter 2 Figure 2.1 Value Investing and Margin of Safety Figure 2.2 Price vs. Value for Mediocre Business Chapter 3 Figure 3.1 Price vs. Value for Good Businesses Figure 3.2 S&P 500 Gain vs. Years of Profitability Figure 3.3 S&P 500 Loss vs. Years of Profitability Figure 3.4 Profit Margin Distribution Figure 3.5 Gain vs. Profit Margin Figure 3.6 ROIC vs. Capex Out of Cashflow Figure 3.7 ROIC Distribution Figure 3.8 Gain vs. ROIC Figure 3.9 ROE Distributions Figure 3.10 Gain vs. ROE Figure 3.11 Growth Distribution Figure 3.12 Gain vs. Growth Figure 3.13 Gain vs. Predictability Figure 3.14 Interest Coverage Profitable 10y Figure 3.15 Interest Coverage Profitable 7/8y Chapter 4 Figure 4.1 CVS DOW Net Income Figure 4.2 Basic Materials Revenue Figure 4.3 Basic Materials Net Income Figure 4.4 Energy Net Income Figure 4.5 Consumer Cyclical Net Income Figure 4.6 Healthcare Net Income Figure 4.7 Consumer Defensive Net Income Chapter 5 Figure 5.1 CHD EPS vs. FCF Chapter 6 Figure 6.1 Financial Strength Distribution Figure 6.2 Profitability Distribution Chapter 9 Figure 9.1 WMT P/E Figure 9.2 LUV P/E Figure 9.3 LUV EPS Figure 9.4 GD Peter Lynch Chart Figure 9.5 CVS Median P/E Chart Figure 9.6 CVS Max/Min P/E Chart Figure 9.7 LUV Median P/E Chart Figure 9.8 LUV P/S Bands Figure 9.9 JNJ P/S Bands Figure 9.10 AMZN P/S Bands Figure 9.11 BRK P/B Bands Figure 9.12 Oil Price vs. XOM Net Income Figure 9.13 CVX P/E, P/B, Shiller P/E Chapter 10 Figure 10.1 Profit Margin and SP500 Figure 10.2 TMC/GDP Figure 10.3 Projected Return vs. Actual Return Figure 10.4 Insider Sales Figure 10.5 Insider Buys Figure 10.6 Insider Buy/Sell Ratio List of Tables Chapter 5 Table 5.1 Dependence of Value on the Growth Rate Table 5.2 See's Candy Earnings and Discounted Earnings Table 5.3 See's Candy Pretax Earnings as Discounted to the Year 1972 at Different Discount Rates Invest Like a Guru HOW TO GENERATE HIGHER RETURNS AT REDUCED RISK WITH VALUE INVESTING Charlie Tian, Ph.D. Copyright © 2017 by John Wiley & Sons, Inc. 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To my parents, wife, and children Acknowledgments I want to thank Lei, my wife, for the strength and inspiration she gives me daily. Thanks to my parents for their encouragement and trust throughout my life. Thanks to my son, Charles, who programmed the first version of GuruFocus DCF Calculator when he was 12; my daughter Alice, whose soccer games have been my biggest joy; and my little son, Matthew, who has brought me so much fun and happiness. I also want to thank Don Li, Holly LaFon, David Goodloe, Vera Yuan, and many others at GuruFocus. They have transformed GuruFocus from good to great. Thanks to the 300,000 GuruFocus users and 18,000+ subscribers for their constant feedback and suggestions over the past 12 years. They have helped us make GuruFocus.com a better website. I cannot express enough appreciation to Warren Buffett and Peter Lynch, although they will probably never know this. Their teaching has unleashed my full potential and led me to reach new heights in life. I am grateful to the United States of America. This great land has given me the opportunity to fulfill my dreams. I also give thanks to my alma mater, Peking University. The rigorous training I received during my 11 years there prepared me for quick learning across different fields. I also want to thank the Gurus who gave me the opportunities to speak with them and interview them over the years. These Gurus include Prem Watsa of Fairfax Financial, Francis Chou of Chou Associates, Joel Greenblatt of Gotham Funds, Tom Russo of Gardner and Russo, Don Yacktman and Jason Subotky of Yacktman Asset Management, Jeff Auxier of Auxier Capital, Tom Gayer of Markel Corp., and many others. Thanks to Erin McKnight, Jennifer Afflerbach, who has edited my writing, and my friends, LeAnn Chen and Wenhua Di, for their comments and suggestions.