Table Of Content

MATTERING PRESS Mattering Press is an academic-led Open Access publisher that operates on a not-for-profit basis as a UK registered charity. It is committed to developing new publishing models that can widen the constituency of academic knowledge and provide authors with significant levels of support and feedback. All books are available to download for free or to purchase as hard copies. More at matteringpress.org. The Press’ work has been supported by: Centre for Invention and Social Process (Goldsmiths, University of London), European Association for the Study of Science and Technology, Hybrid Publishing Lab, infostreams, Institute for Social Futures (Lancaster University), OpenAIRE, Open Humanities Press, and Tetragon Publishing. Making this book Mattering Press is keen to render more visible the unseen processes that go into the production of books. We would like to thank Natalie Gill and Joe Deville, who acted as the Press’ coordinating editors for this book, Chris Kelty who acted as the book’s overall reviewer alongside cross-reviews of each other’s chapters by the authors, Steven Lovatt, for the copy editing, Tetragon for the typesetting, and Will Roscoe, Ed Akerboom and infostreams for formatting the html versions of this book. INV ENTI NG THE SOCIAL edited by noortje marres, michael guggenheim and alex wilkie First edition published by Mattering Press, Manchester. Copyright © Noortje Marres, Michael Guggenheim and Alex Wilkie, chapters by respective authors, 2018. Cover art © Mattering Press, 2018. Freely available online at matteringpress.org/books/inventing-the-social This is an open access book, with the text and cover art licensed under Creative Commons By Attribution Non-Commercial Share Alike license. Under this license, authors allow anyone to download, reuse, reprint, modify, distribute, and/or copy their work so long as the material is not used for commercial purposes and the authors and source are cited and resulting derivative works are licensed under the same or similar license. No permission is required from the authors or the publisher. Statutory fair use and other rights are in no way affected by the above. Read more about the license at creativecommons.org/licenses/by-nc-sa/4.0/ ISBN: 978-0-9955277-5-1 (pbk) ISBN: 978-0-9955277-6-8 (ebk) Mattering Press has made every effort to contact copyright holders and will be glad to rectify, in future editions, any errors or omissions brought to our notice. CONTENTS List of Figures 7 Contributors 11 Acknowledgements 15 1 · Introduction: From Performance to Inventing the Social Noortje Marres, Michael Guggenheim, Alex Wilkie 17 Section One: Projects 2 · Inviting Atmospheres to the Architecture Table Nerea Calvillo 41 3 · Incubations: Inventing Preventive Assemblages Michael Guggenheim, Bernd Kräftner, Judith Kröll 65 4 · Turning Controversies into Questions of Design: Prototyping Alternative Metrics for Heathrow Airport Christian Nold 94 5 · Designing and Doing: Enacting Energy-and-Community Alex Wilkie, Mike Michael 125 6 · Outing Mies’ Basement: Designs to Recompose the Barcelona Pavilion’s Societies Andrés Jaque 149 Section Two: Essays 7 · Earth, Fire, Art: Pyrotechnology and the Crafting of the Social Nigel Clark 173 inventing the social 8 · How to Spot the Behavioural Shibboleth and What to Do About It Fabian Muniesa 195 9 · The Social and its Problems: On Problematic Sociology Martin Savransky 212 10 · The Sociality of Infectious Diseases Marsha Rosengarten 234 11 · Social Media as Experiments in Sociality Noortje Marres, Carolin Gerlitz 253 Commentaries 12 · Hacking the Social? Christopher M. Kelty 287 13 · How Can We…? Connecting Inventive Social Research with Social and Government Innovation Lucy Kimbell 298 Appendix 14 · Inventive Tensions: A Conversation Lucy Kimbell, Michael Guggenheim, Noortje Marres, Alex Wilkie 317 6 LIST OF FIGURES Fig. 2.1 Helium bottles used to inflate the balloons (photo: Nerea Calvillo) 46 Fig. 2.2 Celebration of the construction of the first arch of the structure (photo: Nerea Calvillo) 49 Fig. 2.3 Assembling the different domes (photo: Nerea Calvillo) 50 Fig. 2.4 Balloon assembling process (photo: Nerea Calvillo) 51 Fig. 2.5 Practices of embodied material care (photo: Nerea Calvillo) 52 Fig. 2.6 Firefighters who replaced the smoke detectors, and who, in the process, took on the role of supervising the exhibition as well as taking selfies (photo: Nerea Calvillo) 53 Fig. 2.7 Atmospheric attunements inside the Polivagina during a performance (photo: Nerea Calvillo) 55 Fig. 2.8 Visitors attuning to the balloons and art installations (photo: Nerea Calvillo) 57 Fig. 2.9 Music fan posing with balloons repurposed as a dress (photo: Nerea Calvillo) 58 Fig. 3.1 The prevention laboratory at the Department of General Practice, Charité, Humboldt University (photo: Bernd Kräftner) 76 Fig. 3.2 Consumption offers at the Department of European Anthropology, Humboldt University (photo: Bernd Kräftner) 78 Fig. 3.3 Kit for blood taking (photo: Bernd Kräftner) 79 Fig. 3.4 SEIQoL with soft toys (photo: Bernd Kräftner) 83 7 inventing the social Fig. 3.5 Introductory Poster (image: the authors) 86 Fig. 3.6 Example poster based on flying animals (image: Bernd Kräftner) 87 Fig. 3.7 Example poster based on blood (image: Bernd Kräftner) 88 Fig. 4.1 Photograph of the ‘I speak your feelings’ prototype (photo: Christian Nold) 106 Fig. 4.2 Image mock-up of the ‘I display noise publicly’ prototype (photo: Christian Nold) 109 Fig. 4.3 Photograph of the ‘I make someone responsible’ prototype (photo: Christian Nold) 111 Fig. 4.4 Photograph of the ‘I turn noise into numbers’ prototype (photo: Christian Nold) 113 Fig. 4.5 Photo of the ‘I quantify AND broadcast’ prototype (photo: Christian Nold) 115 Fig. 4.6 Windsor prototype data being used to make a noise complaint about an off-track aircraft 116 Fig. 4.7 Visualisation of thirteen months of data from the Windsor prototype. Each day is represented by a vertical line with yellow indicating many loud episodes above 50dB LAeq2s. The red line indicates the noise trend 118 Fig. 4.8 Detail of the ‘Prototyping a new Heathrow Airport’ sound installation 119 Fig. 5.1 The Energy Babble (photo: Alex Wilkie) 134 Fig. 5.2 The Energy Babble, held by project member Matthew Plummer-Fernandez, as featured in the November 2013 issue of Reepham Life (Reepham Community Press) 140 Fig. 6.1 Barcelona Pavilion, above and below ground (photos and composition: Andrés Jaque, 2012) 148 Fig. 6.2 Broken piece of tinted glass in the basement of the Barcelona Pavilion (photo: Andrés Jaque, 2012) 149 Fig. 6.3 Broken travertine slabs and remaining pieces of Alpine marble stored in the basement of the Barcelona Pavilion (photo: Andrés Jaque, 2012) 153 8 list of figures Fig. 6.4 Fading velvet curtain stored in the basement of the Barcelona Pavilion (photo: Andrés Jaque, 2012) 154 Fig. 6.5 Hoses, Kärcher machine, vacuum cleaner and mop in the basement of the Barcelona Pavilion (photo: Andrés Jaque, 2012) 154 Fig. 6.6 Fanny Nole (photo: Andrés Jaque, 2012) 155 Fig. 6.7 Niebla’s cat space in the basement of the Barcelona Pavilion (photo: Andrés Jaque, 2012) 155 Fig. 6.8 Niebla, the cat of the Barcelona Pavilion (photos and composition: Andrés Jaque, 2012) 156 Fig. 6.9 Filtering system in the basement of the Barcelona Pavilion (photo: Andrés Jaque, 2012) 157 Fig. 6.10 Removed plexiglass cladding in the basement of the Barcelona Pavilion (photo: Andrés Jaque, 2012) 157 Fig. 6.11 Broken door in the basement of the Barcelona Pavilion (photo: Andrés Jaque, 2012) 158 Fig. 6.12 Events equipment in the basement of the Barcelona Pavilion (photo: Andrés Jaque, 2012) 159 Fig. 6.13 Phantom. Mies as Rendered Society (photo: Andrés Jaque, 2012) 162 Fig. 6.14 Phantom. Mies as Rendered Society (photo: Andrés Jaque, 2012) 162 Fig. 6.15 Phantom. Mies as Rendered Society (photo: Andrés Jaque, 2012) 163 Fig. 6.16 Phantom. Mies as Rendered Society (research and drawings: Office for Political Innovation; graphic design: David Lorente and Tomoko Sakamoto) 163 Fig. 6.17 Comments in Dezeen reacting to Phantom. Mies as Rendered Society 165 Fig. 8.1 A usual rendering of society (adapted by the author from a quick online search) 198 Fig. 8.2 The little dotted agent 199 Fig. 8.3 Scientific estrangement 200 9 inventing the social Fig. 8.4 Von Foerster’s Conjecture 200 Fig. 8.5 Chimeric scientism 201 Fig. 8.6 The behavioural configuration 203 Fig. 8.7 Performative entanglement 203 Fig. 8.8 The juristic damper 204 Fig. 11.1 Top twenty most active users based on tweets and mentions (created by Stefania Guerra) 266 Fig. 11.2 Interactive users (fragment of a visualisation created by Gabriele Colombo) 268 Fig. 11.3 Devices used to send tweets (created by Allessandro Brunetti) 271 Fig. 11.4 Automated activity pattern (created by Carlo De Gaetano (unfinished)) 272 Fig. 11.5 Neologisms associated with #privacy (fragment of a visualisation created by Carlo De Gaetano) 275 Fig. 11.6 Associational profile of #security (created by Carlo De Gaetano) 277 Fig. 11.7 Associational profile of #tech (created by Carlo De Gaetano) 277 10