INVENTING THE PIZZERIA to my father who dedicated his whole life to work, and to the many Neapolitan pizzaioli of yesterday and today who are the true protagonists of this story. INVENTING THE PIZZERIA A History of Pizza Making in Naples By Antonio Mattozzi Edited and translated by Zachary Nowak Illustrations edited by Donatella Mattozzi Bloomsbury Academic An imprint of Bloomsbury Publishing Plc CONTENTS L IST OF ILLUSTRATIONS L IST OF TABLES A CKNOWLEDGMENTS F OREWORD E ’ I DITOR S NTRODUCTION A ’ P UTHOR S REFACE 1 The origins of pizza and the pizzeria Why Naples? “Pizza”: The origins and meanings of the word The history of pizza through dictionaries and written accounts After the unification of Italy 2 Censuses and statistics: Pizzaioli in their social context The first documents Pizzerias in Naples in 1807 The Expansion of the 1800s Pizzaioli in statistics and censuses The social status of the pizzaiolo Pizza hawkers and “oggi a otto” Pizzaiole 3 Licenses and the law Ordinances and police regulations Skirmishes between shopkeepers and police Licenses, inspections, and rules 4 Inside the pizzeria and behind the counter Pizzaioli between cops and owners Real estate income Fires Descriptions of pizzerias Pizzerias and trattorias Restaurateurs and trattorias Water and pizzas: Wells and aqueducts 5 Uncertainty and continuity in hard times Structural difficulties Heredity of the profession and intrafamily continuity Individual persistence Giving up 6 The distribution of pizzerias across the city Political and urban shake-ups The Bourbon period After unification Everyday work in the pizzeria 7 Historic pizzerias The oldest pizzerias Port’Alba and Largo della Carità Sant’Anna di Palazzo Other nineteenth-century pizzerias 8 A family affair Problems with documentation The Lombardis: A voyage between Naples and New York The mystery of the Pace family: 1800s or 1900s? The saga of the Mattozzis Conclusion: Yesterday’s pizza, today’s pizza From antiquity to the eighteenth century Genuine Neapolitan pizza Ingredients and preparation The twentieth century in Naples … … and beyond S —N 1800 ( ) OURCES EAPOLITAN PIZZERIAS IN THE S BOURBON PERIOD S —N 1860 1901 OURCES EAPOLITAN PIZZERIAS FROM TO S —N 1880, 1881, 1886, 1888, OURCES EAPOLITAN PIZZERIAS CITED IN COMMERCIAL GUIDES FROM 1900 AND N OTES B IBLIOGRAPHY I NDEX LIST OF ILLUSTRATIONS I Una Storia Napoletana: Pizzeria e Pizzaiuoli tra Sette e Ottocento (A Neapolitan History: Pizzerias and Pizzaioli from the Eighteenth through the Nineteenth Century) II “Fabbricante di Franferlicchi” (Maker of Franferlicchi) by Achille Vianelli III 1807 Naples Pizzeria Distribution Map: Part 1 IV 1861 Naples Pizzeria Distribution Map: Part 2 V 1890 Naples Pizzeria Distribution Map: Part 3 1.1 “Il Pizzajuolo” by Filippo Palizzi 1.2 “Il Pizzajuolo” by Luigi Buonocore 2.1 Detail from the Map of the San Ferdinando neighborhood. Naples, 1804 2.2 “Classes of the Population, 1828” manuscript with coloration, decorated with gold 2.3 Detail: 72 Pizzajuoli 2.4 “Classes of the Population, 1829” manuscript with coloration, with a series of arches that divide the statistical tables 2.5 Detail: 740 Pizzajuoli 2.6 “Venditore di Ostriche e Frutti di Mare” (Seller of Oysters and Seafood) by Saverio Della Gatta 2.7 Raffaele Viviani in “Toledo di notte” (Toledo by Night) 2.8 “Pizzajuolo” by Carl Jacob Lindstrom 4.1 Pizzeria Gennaro Mattozzi, Largo Carità. Naples 1940 5.1 Table of Permitted Games. Naples, 1886 6.1 Receipt for the payment of the municipal tax. Naples, 1878 6.2 “Lo Pizzajuolo de Palazzo.” Traditional song with words by Luigi Stellato and music by Francesco Finamore 7.1 Pizzeria Gennaro Mattozzi, Largo Carità. Naples 1940 7.2 Pizzeria Gorizia. Naples, c. 1920 8.1 Pizzeria Luigi Lombardi. Naples, 1947 8.2 Luigi Mattozzi, portrait by Lionello Balestrieri 8.3 Pizzeria Mattozzi, Via Depretis 9.1 An old-fashioned agliara from the collection of “La Casa della Pizza”(The House of Pizza) 9.2 Pizzeria Da Michele. Naples, c. 1930 9.3 Bill Clinton in the Pizzeria Di Matteo. Naples, 1994 9.4 Menu from Pizzeria Da Attilio. Naples, 1944 9.5 Esterina Sorbillo. Naples, c. 1970 9.6 Salvatore Salvo. Naples, c. 1950 9.7 Pizzeria Pepe, Caiazzo (near Caserta), c. 1950 LIST OF TABLES 2.1 Pizzaioli with a shop in 1807 6.1 Pizzerie in Naples, listed by neighborhood
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