International Direct Marketing: Principles, Best Practices, Marketing Facts PDF
315 Pages·2007·19.225 MB·English
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Description:
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
