International Political Economy Series General Editor: Timothy M. Shaw, Professor and Director, Institute of International Relations, The University of the West Indies, Trinidad & Tobago Titles include: Hans Abrahamsson UNDERSTANDING WORLD ORDER AND STRUCTURAL CHANGE Poverty, Conflict and the Global Arena Morten Bøås, Marianne H. Marchand and Timothy Shaw (editors) THE POLITICAL ECONOMY OF REGIONS AND REGIONALISM James Busumtwi- Sam and Laurent Dobuzinskis TURBULENCE AND NEW DIRECTION IN GLOBAL POLITICAL ECONOMY Bill Dunn GLOBAL RESTRUCTURING AND THE POWER OF LABOUR Myron J. Frankman WORLD DEMOCRATIC FEDERALISM Peace and Justice Indivisible Barry K. Gills (editor) GLOBALIZATION AND THE POLITICS OF RESISTANCE Richard Grant and John Rennie Short (editors) GLOBALIZATION AND THE MARGINS Graham Harrison (editor) GLOBAL ENCOUNTERS International Political Economy, Development and Globalization Patrick Hayden and Chamsy el- Ojeili (editors) CONFRONTING GLOBALIZATION Humanity, Justice and the Renewal of Politics Axel Hülsemeyer (editor) GLOBALIZATION IN THE TWENTY–FIRST CENTURY Convergence or Divergence? Helge Hveem and Kristen Nordhaug (editors) PUBLIC POLICY IN THE AGE OF GLOBALIZATION Responses to Environmental and Economic Crises Jomo K. S. and Shyamala Nagaraj (editors) GLOBALIZATION VERSUS DEVELOPMENT Adrian Kay and Owain David Williams (editors) GLOBAL HEALTH GOVERNANCE Crisis, Institutions and Political Economy Dominic Kelly and Wyn Grant (editors) THE POLITICS OF INTERNATIONAL TRADE IN THE 21ST CENTURY Actors, Issues and Regional Dynamics Sandra J. MacLean, Sherri A. Brown and Pieter Fourie (editors) HEALTH FOR SOME The Political Economy of Global Health Governance Craig N. Murphy (editor) EGALITARIAN POLITICS IN THE AGE OF GLOBALIZATION John Nauright and Kimberly S. Schimmel (editors) THE POLITICAL ECONOMY OF SPORT Morten Ougaard THE GLOBALIZATION OF POLITICS Power, Social Forces and Governance Jø´rgen Dige Pedersen GLOBALIZATION, DEVELOPMENT AND THE STATE The Performance of India and Brazil Since 1990 Markus Perkmann and Ngai- Ling Sum GLOBALIZATION, REGIONALIZATION AND CROSS–BORDER REGIONS K. Ravi Raman (editor) CORPORATE SOCIAL RESPONSIBILITY Comparative Critiques Ben Richardson SUGAR: REFINED POWER IN A GLOBAL REGIME Marc Schelhase GLOBALIZATION, REGIONALIZATION AND BUSINESS Conflict, Convergence and Influence Herman M. Schwartz and Leonard Seabrooke (editors) THE POLITICS OF HOUSING BOOMS AND BUSTS Leonard Seabrooke US POWER IN INTERNATIONAL FINANCE The Victory of Dividends Timothy J. Sinclair and Kenneth P. Thomas (editors) STRUCTURE AND AGENCY IN INTERNATIONAL CAPITAL MOBILITY J. P. Singh (editor) INTERNATIONAL CULTURAL POLICIES AND POWER Fredrik Söderbaum and Timothy M. Shaw (editors) THEORIES OF NEW REGIONALISM Susanne Soederberg, Georg Menz and Philip G. Cerny (editors) INTERNALIZING GLOBALIZATION The Rise of Neoliberalism and the Decline of National Varieties of Capitalism Ritu Vij (editor) GLOBALIZATION AND WELFARE A Critical Reader Matthew Watson THE POLITICAL ECONOMY OF INTERNATIONAL CAPITAL MOBILITY Owen Worth and Phoebe Moore GLOBALIZATION AND THE ‘NEW’ SEMI-PERIPHERIES International Political Economy Series Series Standing Order ISBN 978–0–333–71708–0 hardcover Series Standing Order ISBN 978–0–333–71110–1 paperback You can receive future titles in this series as they are published by placing a standing order. Please contact your bookseller or, in case of diffi culty, write to us at the address below with your name and address, the title of the series and one of the ISBNs quoted above. Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, Hampshire RG21 6XS, England International Cultural Policies and Power Edited by J. P. Singh Introduction, selection and editorial matter © J. P. Singh 2010 Individual chapters © contributors 2010 Softcover reprint of the hardcover 1st edition 2010 978-0-230-23527-4 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2010 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-349-31382-2 ISBN 978-0-230-27801-1 (eBook) DOI 10.1057/9780230278011 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 19 18 17 16 15 14 13 12 11 10 For Chuck This page intentionally left blank Contents List of Figures ix List of Tables x Preface xi Notes on Contributors xiii 1 Global Cultural Policies and Power 1 J. P. Singh Part I Politics, Power, Technologies 2 Cultural Policy and the Political Nature of Culture 19 Carole Rosenstein 3 The Arts, Culture, and Civil Society: Power Stations in the Grids of Governance 29 Timothy W. Luke 4 Art–State Relations: Art and Power through the Lens of International Treaties 36 Sandra Braman 5 Toward a Political Economy of Digital Culture: From Organized Mass Consumption to Attention Rivalry 56 Jeffrey A. Hart 6 Playing with Power: The Cultural Impact of Prosumers 63 Bjarki Valtysson Part II Cultural Policies: US, EU, Japan 7 The Political Economy of Cultural Diversity in Film and Television 77 Harvey Feigenbaum 8 An “Economic” Approach Toward the Trade and Culture Debate: The US Position 84 Carol Balassa 9 Cultural Diplomacy: The Humanizing Factor 101 Cynthia P. Schneider 10 Power in European Union Cultural Policy 113 Patricia Dewey vii viii Contents 11 Making Geography Matter in Cultural Policy Research: The Case of Regional Cultural Policy in Sweden 127 Jenny Johannisson 12 The Importance of the Business Sector in Cultural Policy in Japan—A Model of Complementary Relationship with Government 140 Nobuko Kawashima Part III Cultural Voices: The Developing World 13 Coloniality, Identity and Cultural Policy 155 Kevin V. Mulcahy 14 Valorization of World Cultural Heritage in Time of Globalization: Bridges Between Nations and Cultural Power 166 Isabelle Brianso 15 Reality TV Shows, Private Television Networks and Social Change in India 181 Lauhona Ganguly 16 “The Power to Narrate”: Film Festivals, a Platform for Transnational Feminism? 194 Jasmine Champenois 17 Everyday Cultural Politics, Syncretism, and Cultural Policy 203 Dennis Galvan Bibliography 214 Index 238 List of Figures 1.1 Instrumental and meta-power 7 5.1 Where do respondents get their national and international news? 58 10.1 Article 151 of the consolidated version of the Treaty on European Union 118 10.2 EU Institutions’ roles in cultural policy decision-making 121 12.1 Total amount of spending for méséna by respondents 1991–2007 (million yen) 145 15.1 Projected growth of Indian television industry 184 ix