E L A S R O F T O N rt. a p n i r o e ol h w n i e, Intermediate Microeconomics sit b e w e and Its Application bl si s e c c a y cl bli u p E a o L t d A ste o p S r o ed, R at c pli O u d r o F d e opi T c d, O e n n a c s N e b ot n y a M d. e v r e s e R s ht g Ri All g. n ni r a e L e g a g n e C 0 1 0 2 # rt. a p n i r o e ol h w n i e, sit b e w e bl si s e c c a y cl bli u p E a o t L d ste A o p r S o ed, at R c pli u O d r o d F e opi c T d, e O n n a c s N e b ot n y a M d. e v r e s e R s ht g Ri All g. n ni r a e L e g a g n e C 0 1 0 2 # rt. a p n i r o e ol h w n i e, sit b e w e I n t e r m e d i a t e bl si s e c c a y M i c r o e c o n o m i c s blicl u p E a o L t a n d I t s A p p l i c a At i o n sted o p S r o ed, 11E R cat pli O u d r o F d e opi T c d, O e n n a c s N e b ot n y a M d. WA LT ER N I CH OLS O N ve r e AMHERSTCOLLEGE es R s C H R I S T O P H E R S N Y D E R ht g Ri DARTMOUTHCOLLEGE All g. n ni r a e L e g a g n e C 0 1 0 2 Australia (cid:129) Brazil (cid:129) Japan (cid:129) Korea (cid:129) Mexico (cid:129) Singapore (cid:129) Spain (cid:129) United Kingdom (cid:129) United States # rt. a p n i r o IntermediateMicroeconomics,Eleventh ª2010,2007South-Western,CengageLearning e ol Edition wh ALLRIGHTSRESERVED.Nopartofthisworkcoveredbythe WalterNicholsonandChristopherSnyder n copyrighthereonmaybereproducedorusedinanyformorby site,i VicePresidentofEditorial,Business:JackW.Calhoun apnhyotmoecoanpsy—inggr,arepchoicr,deinlegc,ttraopniinc,go,rWmeebcdhiasntriicbaul,tiinocnl,uidnifnogrmation b storageandretrievalsystems,orinanyothermanner—exceptas we Publisher:MelissaAcuna maybepermittedbythelicensetermsherein. e bl AcquisitionsEditor:MikeRoche si s ce DevelopmentalEditor:SusanSmart Forproductinformationandtechnologyassistance, ac contactusatCengageLearningCustomer&Sales y MarketingManager:JohnCarey Support,1-800-354-9706 cl bli MarketingCoordinator:SuellenRuttkay pu Forpermissiontousematerialfromthistextorproduct, E a ContentProjectManager:DarrellFrye submitallrequestsonlineatwww.cengage.com/ to permissionsFurtherpermissionsquestionscaLnbeemailed d MediaEditor:DeepakKumar [email protected] ste A o FrontlistBuyer,Manufacturing:SandeeMilewski p or CompositorandProductionService:Cadmus ExamView(cid:2)isaregistereSdtrademarkofeInstructionCorp. ed, Communications Windowsisareg isteredtrademarkoftheMicrosoftCorporation at usedhereRinunderlicense.MacintoshandPowerMacintoshare plic Sr.ArtDirector:MichelleKunkler registeredtrademarksofAppleComputer,Inc.usedhereinunder u Olicense. d InternalDesigner:JuliCook r o ª2008CengageLearning.AllRightsReserved. d CoverDesigner:RoseAlcorn F e opi CoverImage:ªGeorgeClerk/iStockph otoPhotography LibraryofCongressControlNumber:2009931153 c Manager T InstructorsEditionISBN13:978-1-4390-4805-4 d, InstructorsEditionISBN10:0-4390-4805-3 e O nn InstructorsEditionwithInfoAppsISBN13:978-1-4390-4765-1 ca InstructorsEditionwithInfoAppsISBN10:1-4390-4765-0 s N e b South-WesternCengageLearning ot 5191NatorpBoulevard n y Mason,OH45040 a M USA d. e CengageLearningproductsarerepresentedinCanadabyNelson v er Education,Ltd. s e R Foryourcourseandlearningsolutions,visitwww.cengage.com s ht Purchaseanyofourproductsatyourlocalcollegestoreoratour g Ri preferredonlinestorewww.ichapters.com All g. n ni r a e L e g a g n e C Printed in the United States of America 10 1 2 3 4 5 6 7 13 12 11 10 09 0 2 # D e d i c a t i o n rt. a p n i r o e ol h w n i e, sit b e w e bl si s e c c a y cl bli TO ELIZABETH, SARAH, DAVID, SOPHIA, ABIGAIL, u p E NATHANIEL, AND CHRISTOPHER a o L t WalterNicholson A sted o p S r o TO CLARE, TESS, AND MEG ed, R at ChristopherSnyder c pli O u d r o F d e opi T c d, O e n n a c s N e b ot n y a M d. e v r e s e R s ht g Ri All g. n ni r a e L e g a g n e C 0 1 0 2 # rt. About the Authors a p n i r o e ol h w n i e, sit b e w e bl si Walter Nicholson Walter Nicholson is the Ward H. Patton Professor of s e c EconomicsatAmherstCollege.HereceivedaB.A.inmathematicsfromWilliams c a CollegeandaPh.D.ineconomicsfromtheMassachusettsInstituteofTechnology y blicl (MIT). Professor Nicholson’s primary research interests are in the econometric u analyses of labor market problems, including welfare, unemployment, and the p E a impact of international trade. For many years, he has been Senior Fellow at o t Mathematica,Inc.andhasservedasanadvisortotheU.S.andCanadianL govern- d ste ments.Heandhiswife,Susan,liveinNaples,Florida,andAmhAerst,Massachusetts. o p ChristopherSnyder ChristopherSnyderisaProfessorofEconomicsatDart- r S o mouthCollege.HereceivedhisB.A.ineconomicsandmathematicsfromFordham ed, UniversityandhisPh.D.ineconomicsfromM IT.BeforecomingtoDartmouthin at R c 2005, he taught at George Washington University for over a decade, and he has pli u been a visiting professor aOt the University of Chicago and MIT. He is a past d r PresidentoftheIndustrialOrganizationSocietyandAssociateEditoroftheInter- o d national Journal ofFIndustrial Organization and Review of Industrial Organiza- e opi tion. His res earch covers various theoretical and empirical topics in industrial c organizaTtion,contracttheory,andlawandeconomics. d, e O Professor Snyder and his wife, Maura Doyle (who also teaches economics at n n Dartmouth),livewithinwalkingdistanceofcampusinHanover,NewHampshire, a c s N withtheir3daughters,ranginginagefrom7to12. e b ot n y a M d. e v r e s e R s ht g Ri All g. n ni r a e L e g a g n e C 0 1 0 2 # vi B r i e f C o n t e n t s rt. a p n i r o e ol h w n i e, sit b e w e bl Preface xxvii si s e c c a PART 1 INTRODUCTION 1 y cl CHAPTER1 EconomicModels3 bli u AppendixtoChapter1: MathematicsUsedinMicroeconomics26 E p a o L t PART 2 DEMAND 51 d A ste CHAPTER2 UtilityandChoice53 o p CHAPTER3 DemandCurves87 S or ed, PART 3 UNCERTAINTY AND STRATEGY 1R37 at c pli CHAPTER4 Uncertainty139 O u d CHAPTER5 GameTheory175 r o F d e PART 4 PRODUCTIO N, COSTS, AND SUPPLY 213 opi T c CHAPTER6 Production215 d, O e CHAPTER7 Costs243 n n a CHAPTER8 ProfitMaximizationandSupply274 c s N e b PART 5 PERFECT COMPETITION 301 ot n CHAPTER9 PerfectCompetitioninaSingleMarket303 ay M CHAPTER10 GeneralEquilibriumandWelfare345 d. e v PART 6 MARKET POWER 375 r e s e R CHAPTER11 Monopoly377 s CHAPTER12 ImperfectCompetition408 ht g Ri PART 7 INPUT MARKETS 449 All g. CHAPTER13 PricinginInputMarkets451 n ni AppendixtoChapter13: LaborSupply478 r a CHAPTER14 CapitalandTime487 Le AppendixtoChapter14: CompoundInterest509 ge a g n e C 0 1 0 2 # vii rt. viii BRIEF CONTENTS a p n i r o PART 8 MARKET FAILURES 527 e ol h CHAPTER15 AsymmetricInformation529 w n CHAPTER16 ExternalitiesandPublicGoods566 i e, CHAPTER17 BehavioralEconomics601 sit b e w Glossary 637 e bl Index 645 si s e c c a y cl bli u p E a o t L d ste A o p r S o ed, at R c pli u O d r o d F e opi c T d, e O n n a c s N e b ot n y a M d. e v r e s e R s ht g Ri All g. n ni r a e L e g a g n e C 0 1 0 2 # C o n t e n t s rt. a p n i r o e ol h w n i e, sit b e w e bl PART 1 INTRODUCTION 1 si s e c CHAPTER1 EconomicModels 3 ac y WhatIsMicroeconomics? 4 cl bli AFewBasicPrinciples 5 u p UsesofMicroeconomics 7 E a Application1.1:EconomicsintheNaturalWorld? 8 L to d Application1.2:IsItWorthYourTimetoBeHere? 9 A ste TheBasicSupply-DemandModel 10 o p AdamSmithandtheInvisibleHand 10 S r o Application1.3:RemakingBlockbuster 11 ed, DavidRicardoandDiminishingReturns 13R at c MarginalismandMarshall’sModelofSupplyandDemand 13 pli MarketEquilibrium 15 O du NonequilibriumOutcomes 15 or ChangeinMarketEquFilibrium 15 ed HowEconomists VerifyTheoreticalModels 16 opi T c TestingAssumptions 17 d, OTestingPredictions 17 ne n Application1.4:EconomicsAccordingtoBono 18 a c s N ThePositive-NormativeDistinction 19 e b Application1.5:DoEconomistsEverAgreeonAnything? 20 ot Summary 21 n y ReviewQuestions 21 Ma Problems 22 d. AppendixtoChapter1 MathematicsUsedinMicroeconomics 26 ve r FunctionsofOneVariable 26 se e GraphingFunctionsofOneVariable 28 R s LinearFunctions:InterceptsandSlopes 28 ht g InterpretingSlopes:AnExample 29 Ri SlopesandUnitsofMeasurement 30 All ChangesinSlope 31 g. NonlinearFunctions 32 nin TheSlopeofaNonlinearFunction 33 ar e Application1A.1:HowDoesZillow.comDoIt? 34 L e MarginalandAverageEffects 35 ag g CalculusandMarginalism 36 n e C 0 1 0 2 # ix
Description: