Intellectual Property Rights in China

307 Pages·2019·2.245 MB·English

by  Zhenqing Zhang

Intellectual Property Rights in China
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Intellectual Property
Rights in China
Zhenqing Zhang
UNIVERSITY OF PENNSYLVANIA PRESS
PHILADELPHIA
Copyright(cid:2)2019UniversityofPennsylvaniaPress
Allrightsreserved.Exceptforbriefquotationsusedforpurposesofreviewor
scholarlycitation,noneofthisbookmaybereproducedinanyformbyanymeans
withoutwrittenpermissionfromthepublisher.
Publishedby
UniversityofPennsylvaniaPress
Philadelphia,Pennsylvania19104-4112
www.upenn.edu/pennpress
PrintedintheUnitedStatesofAmerica
onacid-freepaper
10 9 8 7 6 5 4 3 2 1
LibraryofCongressCataloging-in-PublicationData
ISBN978-0-8122-5106-7
Formyfamily
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CONTENTS
Introduction 1
Chapter1.ThePoliticalEconomyofChinesePatentLegislation 27
Chapter2.TheImplementationofChinesePatentPolicy 54
Chapter3.ThePoliticalEconomyofChineseCopyrightLegislation 85
Chapter4.TheImplementationofChineseCopyrightPolicy 112
Chapter5.ChineseTrademarkLegislation 156
Chapter6.TheImplementationofTrademarkPolicyinChina 182
Conclusion 225
Appendix.InterviewsCited 235
Notes 241
Bibliography 275
Index 289
Acknowledgments 297
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Introduction
ATaleofTwoIntellectualPropertyRightsEnforcementCases
Intellectualpropertyrights(IPR)arehighlycontroversialinChina’srapidly
expanding foreign economic relations. As such, I encountered enormous
difficulty when requesting interviews from IPR professionals in China.
Nevertheless, I also encountered some pleasant surprises. In early March
2008,myinterviewrequestreceivedawarmresponsefromMr.Wu,alegal
adviser with the IPR office of the branch office of The China No. 1 Pencil
Company in Bilin City in East China’s N Province.1 When I entered Mr.
Wu’s office, I was immediately attracted to a plaque bearing the title of
“Model Unit of IPR Work” (Zhishichanquan Gongzuo Xianjin Danwei)
hanging on the wall. Mr. Wu proudly told me, “We won this plaque with
ourhardwork.”Hefurtheradded,“Maybesomegoodluck,too.”2
As one of the leading pencil producers in the country, Mr. Wu’s com-
pany has survived and thrived on the enormous market need for double
black pencils used for China’s standardized tests. Standardized tests are
importantcomponentsofChina’stalentselectionsystem.Indeed,thetradi-
tioncanbedatedbackcenturies.Ithasbeenestimatedthattheannualsale
of pencils in China can reach as many as 100 million a year. The huge
businessopportunityhasbeenverytemptingforlegalpencilproducersand
counterfeiters.3
In May 2005, The China No. 1 Pencil Company identified a large
amount of counterfeit double black pencils on the market in Bilin City.
This discovery came only forty days before June 7, the day on which the
ChineseNationalCollegeEntranceExamwouldtakeplace.Thiswasavery
importantdayformillionsofChinesehighschoolstudentsandtheirfami-
lies. If the knockoff counterfeit pencils were used in the exam, there was a
very good chance that the scanner would not be able to read the answer