Table Of ContentSpringer Proceedings in Business and Economics
Ramona Orăștean
Claudia Ogrean
Silvia Cristina Mărginean Editors
Innovative
Business
Development—A
Global Perspective
25th International Economic Conference
of Sibiu (IECS 2018)
Springer Proceedings in Business and Economics
More information about this series at http://www.springer.com/series/11960
ăș
Ramona Or tean Claudia Ogrean
(cid:129)
ă
Silvia Cristina M rginean
Editors
Innovative Business
—
Development A Global
Perspective
25th International Economic Conference
of Sibiu (IECS 2018)
123
Editors
Ramona Orăștean Silvia Cristina Mărginean
Faculty of Economic Sciences Faculty of Economic Sciences
Lucian BlagaUniversity of Sibiu Lucian BlagaUniversity of Sibiu
Sibiu,Romania Sibiu,Romania
ClaudiaOgrean
Faculty of Economic Sciences
Lucian BlagaUniversity of Sibiu
Sibiu,Romania
ISSN 2198-7246 ISSN 2198-7254 (electronic)
SpringerProceedings in Business andEconomics
ISBN978-3-030-01877-1 ISBN978-3-030-01878-8 (eBook)
https://doi.org/10.1007/978-3-030-01878-8
LibraryofCongressControlNumber:2018958937
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Contents
New Globalization or… quite the Opposite. . . . . . . . . . . . . . . . . . . . . . . 1
Lia-Alexandra Baltador
Future Research Directions on Web-Based Educational Systems . . . . . . 9
Ioana Andreea Bogoslov
Evaluation of Banking Digitization Policy of Romanian
Commercial Banks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Renate Bratu and Nicolae Petria
Transatlantic Trade Wars: The United States and the European
Union in Endless Confrontation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
Sorin Burnete and Daniel Nagel
Coordinates of the Relationship Between Taxation
and Competitiveness in the European Union . . . . . . . . . . . . . . . . . . . . . 53
Carmen Comaniciu
IT Solutions for Business Process Management . . . . . . . . . . . . . . . . . . . 65
Marian Pompiliu Cristescu
Corporate Diplomacy as a Management Decision . . . . . . . . . . . . . . . . . 77
Ioana Gutu and Maria Viorica Bedrule Grigoruță
Corporate Income Tax Versus Tax on Turnover. Analysis
on BET Index Companies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
Andrei Ionuț Hușman and Petre Brezeanu
Essence and Estimation of Economic System Sustainability . . . . . . . . . . 99
Alexey Karpovich and Galina Litvintseva
Analysis of Energy Security Provision in the European Countries. . . . . 111
Ganna Kharlamova, Andriy Stavytskyy and Oleksandr Chernyak
v
vi Contents
The Quality of Liquidity Risk Management of Bank Pembiayaan
Rakyat Syariah (BPRS)/Islamic Rural Bank Using Liquidity Risk
Management (LRM) Index Method. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133
Himmatul Kholidah, Nisful Laila and Imron Mawardi
The Role of Neuromarketing in Identifying
Consumer Preferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143
Liviu Mărcuță, Bogdan Mârza and Alina Mărcuță
Sharing Economy and Employment: What’s Next? . . . . . . . . . . . . . . . . 151
Silvia Cristina Mărginean
National Cultural Dimensions and Economic Freedom in Ukraine:
A Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
Zoriana Matsuk
The Role of Museums in the Development of Cultural Tourism.
Case Study: Bucharest Municipality . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
Florentina-Cristina Merciu, George-Laurențiu Merciu
and Andreea-Loreta Cercleux
Capitalizing on Intellectual Capital Through an Intelligent
Management Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187
Angela-Eliza Micu and Ramona Valentina Necula
Highlights in Teaching Ethical Management Applied in Achieving
Economic Sciences. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201
Liviu Mihăescu
The Tour-Operators’ Role in the Process of Creating and
Promoting Cultural Tourism Products—An Empirical Study . . . . . . . . 209
Silvia Muhcina and Andreea-Daniela Moraru
Industrial Policies and Institutional Sustainability.
The Case of Inner Areas in Italy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
Fabio Musso and Gaetano Fausto Esposito
Street Food and Street Vendors, a Culinary Heritage?. . . . . . . . . . . . . . 241
Virgil Nicula, Donatella Privitera and Simona Spânu
Sustainable Innovation as Competitive Advantage in the Era
of Sustainability. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251
Claudia Ogrean
Business Models in the International Banking System—From
Traditional to Innovative Banks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267
Ramona Orăștean
Contents vii
Theoretical Aspects of Evaluating Antitrust Regulation
Institutions Efficiency. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 277
Sergey Petrov
Specificity of the State Regulation of the Service Sector:
Structural Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291
Vladimir Plotnikov, Albina Volkova and Yury Nikitin
The Impact of China’s “Belt and Road Initiative” on the
European Union. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 301
Cristina Elena Popa and Wei Liang
God and the Profit—A European Overlook on Some Economic
Doctrines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315
Dan Popescu
Innovative Teaching Strategies in Accounting. . . . . . . . . . . . . . . . . . . . . 323
Raluca Sava
Information and Communication Technology and Central Banks,
in a Digital Dynamic Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 331
Răzvan Șerbu
Corporate Social Responsibility in Islamic Banking.
Case of Indonesia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 339
Atina Shofawati
Methodological Approach for Messages Classification on Twitter
Within E-Government Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 355
Eduard Alexandru Stoica, Esra Kahya Ozyirmidokuz, Kumru Uyar
and Antoniu Gabriel Pitic
Customer Satisfaction and Quality Services in the Hotel Industry:
A Strategic Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 363
Cosmin Tileagă and Oana Oprişan
What Is the Impact of Value Added Tax on GDP in Romania
and Bulgaria? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 373
Ana-Maria Urîţescu
How Performant Are the Premium Companies Listed on BSE?
A Financial Performance Analysis from a Value
Creation Perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 387
Diana Elena Vasiu and Livia Ilie
Cultural Heritage, Tourism and the Sustainable Development
of the Local Communities: The Case of the Saxons’ Fortified
Churches of Transylvania . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 397
Călin Vegheș and Ioana Cecilia Popescu
viii Contents
Evaluation of the Structural Transformations Effectiveness of the
Regional Economy Based on the Threshold Approach . . . . . . . . . . . . . . 415
Yulia Vertakova, Andrey Polyanin and Irina Dokukina
Key Predictors of Customer Loyalty for Facebook Brand Pages.
Empirical Research on Social Media Marketing. . . . . . . . . . . . . . . . . . . 433
Simona Vinerean and Alin Opreana
New Globalization or… quite
the Opposite
Lia-AlexandraBaltador
Abstract Globalization is a phenomena that has been around for the last 6–7
decades. Others would argue that there’s been millenniums since it first appeared,
startingwiththeRomanEmpire,orevenbefore.Still,nooneisdebatingitsexistence
orthefactthatitinfluencesthewayweconductouractivities,or,inabroadersense,
ourlife.Economicdevelopmentistodayunthinkableoutsidethisframework,asit
issimultaneouslycauseandeffectthereof.Asaconsequences,ourworld,increas-
ingly “flat”, “hot” and “overcrowded” is facing major challenges, such as climate
change,socialexclusion,poverty,tonamebutafew.Still,notmanyhaveraisedthe
questionifthisphenomenaisreversible.Somedidconsiderthatthephenomenaof
globalizationitselfisbeingalteredandmodified,butwhatoutcomemightthisbring
forthefuture.Thispaperaimstoindicatepossiblescenarios,bysystemizingrecent
contributions on the “New globalization” and by analyzing one of the most used
indexformeasuringthisphenomena.
· ·
Keywords Newglobalization Anti-globalization Protectionism
1 Introduction
Globalization is a household concept, although it has many definitions and even
scholarstryhardtofindageneralacceptedapproach.AccordingtoGeraldHelleiner
theworditself“hasnowbecomesoslippery,soambiguous,sosubjecttomisunder-
standingandpoliticalmanipulation,thatitshouldbebannedfromfurtheruse,atleast
untilthereispreciseagreementastoitsmeaning”(Helleiner2006).Intheeconomic
field, some consider it to be a process in which national economies have become
increasingly integrated and interdependent. The United Nations and other interna-
tionalinstitutionsconsidersthat“thetermisgenerallyusedtodescribeanincreasing
internationalization of markets for goods and services, the means of production,
B
L.-A.Baltador( )
LucianBlagaUniversityfromSibiu,CaleaDumbravii17,Sibiu,Romania
e-mail:lia.baltador@ulbsibiu.ro
©SpringerNatureSwitzerlandAG2018 1
R.Ora˘s,teanetal.(eds.),InnovativeBusinessDevelopment—AGlobalPerspective,
SpringerProceedingsinBusinessandEconomics,
https://doi.org/10.1007/978-3-030-01878-8_1
