Innovative Business Development—A Global Perspective: 25th International Economic Conference of Sibiu (IECS 2018) PDF
Preview Innovative Business Development—A Global Perspective: 25th International Economic Conference of Sibiu (IECS 2018)
Springer Proceedings in Business and Economics Ramona Orăștean Claudia Ogrean Silvia Cristina Mărginean Editors Innovative Business Development—A Global Perspective 25th International Economic Conference of Sibiu (IECS 2018) Springer Proceedings in Business and Economics More information about this series at http://www.springer.com/series/11960 ăș Ramona Or tean Claudia Ogrean (cid:129) ă Silvia Cristina M rginean Editors Innovative Business — Development A Global Perspective 25th International Economic Conference of Sibiu (IECS 2018) 123 Editors Ramona Orăștean Silvia Cristina Mărginean Faculty of Economic Sciences Faculty of Economic Sciences Lucian BlagaUniversity of Sibiu Lucian BlagaUniversity of Sibiu Sibiu,Romania Sibiu,Romania ClaudiaOgrean Faculty of Economic Sciences Lucian BlagaUniversity of Sibiu Sibiu,Romania ISSN 2198-7246 ISSN 2198-7254 (electronic) SpringerProceedings in Business andEconomics ISBN978-3-030-01877-1 ISBN978-3-030-01878-8 (eBook) https://doi.org/10.1007/978-3-030-01878-8 LibraryofCongressControlNumber:2018958937 ©SpringerNatureSwitzerlandAG2018 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpart of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission orinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilar methodologynowknownorhereafterdeveloped. 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ThisSpringerimprintispublishedbytheregisteredcompanySpringerNatureSwitzerlandAG Theregisteredcompanyaddressis:Gewerbestrasse11,6330Cham,Switzerland Contents New Globalization or… quite the Opposite. . . . . . . . . . . . . . . . . . . . . . . 1 Lia-Alexandra Baltador Future Research Directions on Web-Based Educational Systems . . . . . . 9 Ioana Andreea Bogoslov Evaluation of Banking Digitization Policy of Romanian Commercial Banks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Renate Bratu and Nicolae Petria Transatlantic Trade Wars: The United States and the European Union in Endless Confrontation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Sorin Burnete and Daniel Nagel Coordinates of the Relationship Between Taxation and Competitiveness in the European Union . . . . . . . . . . . . . . . . . . . . . 53 Carmen Comaniciu IT Solutions for Business Process Management . . . . . . . . . . . . . . . . . . . 65 Marian Pompiliu Cristescu Corporate Diplomacy as a Management Decision . . . . . . . . . . . . . . . . . 77 Ioana Gutu and Maria Viorica Bedrule Grigoruță Corporate Income Tax Versus Tax on Turnover. Analysis on BET Index Companies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Andrei Ionuț Hușman and Petre Brezeanu Essence and Estimation of Economic System Sustainability . . . . . . . . . . 99 Alexey Karpovich and Galina Litvintseva Analysis of Energy Security Provision in the European Countries. . . . . 111 Ganna Kharlamova, Andriy Stavytskyy and Oleksandr Chernyak v vi Contents The Quality of Liquidity Risk Management of Bank Pembiayaan Rakyat Syariah (BPRS)/Islamic Rural Bank Using Liquidity Risk Management (LRM) Index Method. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133 Himmatul Kholidah, Nisful Laila and Imron Mawardi The Role of Neuromarketing in Identifying Consumer Preferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143 Liviu Mărcuță, Bogdan Mârza and Alina Mărcuță Sharing Economy and Employment: What’s Next? . . . . . . . . . . . . . . . . 151 Silvia Cristina Mărginean National Cultural Dimensions and Economic Freedom in Ukraine: A Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157 Zoriana Matsuk The Role of Museums in the Development of Cultural Tourism. Case Study: Bucharest Municipality . . . . . . . . . . . . . . . . . . . . . . . . . . . 173 Florentina-Cristina Merciu, George-Laurențiu Merciu and Andreea-Loreta Cercleux Capitalizing on Intellectual Capital Through an Intelligent Management Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 Angela-Eliza Micu and Ramona Valentina Necula Highlights in Teaching Ethical Management Applied in Achieving Economic Sciences. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201 Liviu Mihăescu The Tour-Operators’ Role in the Process of Creating and Promoting Cultural Tourism Products—An Empirical Study . . . . . . . . 209 Silvia Muhcina and Andreea-Daniela Moraru Industrial Policies and Institutional Sustainability. The Case of Inner Areas in Italy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219 Fabio Musso and Gaetano Fausto Esposito Street Food and Street Vendors, a Culinary Heritage?. . . . . . . . . . . . . . 241 Virgil Nicula, Donatella Privitera and Simona Spânu Sustainable Innovation as Competitive Advantage in the Era of Sustainability. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251 Claudia Ogrean Business Models in the International Banking System—From Traditional to Innovative Banks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267 Ramona Orăștean Contents vii Theoretical Aspects of Evaluating Antitrust Regulation Institutions Efficiency. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 277 Sergey Petrov Specificity of the State Regulation of the Service Sector: Structural Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291 Vladimir Plotnikov, Albina Volkova and Yury Nikitin The Impact of China’s “Belt and Road Initiative” on the European Union. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 301 Cristina Elena Popa and Wei Liang God and the Profit—A European Overlook on Some Economic Doctrines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315 Dan Popescu Innovative Teaching Strategies in Accounting. . . . . . . . . . . . . . . . . . . . . 323 Raluca Sava Information and Communication Technology and Central Banks, in a Digital Dynamic Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 331 Răzvan Șerbu Corporate Social Responsibility in Islamic Banking. Case of Indonesia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 339 Atina Shofawati Methodological Approach for Messages Classification on Twitter Within E-Government Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 355 Eduard Alexandru Stoica, Esra Kahya Ozyirmidokuz, Kumru Uyar and Antoniu Gabriel Pitic Customer Satisfaction and Quality Services in the Hotel Industry: A Strategic Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 363 Cosmin Tileagă and Oana Oprişan What Is the Impact of Value Added Tax on GDP in Romania and Bulgaria? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 373 Ana-Maria Urîţescu How Performant Are the Premium Companies Listed on BSE? A Financial Performance Analysis from a Value Creation Perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 387 Diana Elena Vasiu and Livia Ilie Cultural Heritage, Tourism and the Sustainable Development of the Local Communities: The Case of the Saxons’ Fortified Churches of Transylvania . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 397 Călin Vegheș and Ioana Cecilia Popescu viii Contents Evaluation of the Structural Transformations Effectiveness of the Regional Economy Based on the Threshold Approach . . . . . . . . . . . . . . 415 Yulia Vertakova, Andrey Polyanin and Irina Dokukina Key Predictors of Customer Loyalty for Facebook Brand Pages. Empirical Research on Social Media Marketing. . . . . . . . . . . . . . . . . . . 433 Simona Vinerean and Alin Opreana New Globalization or… quite the Opposite Lia-AlexandraBaltador Abstract Globalization is a phenomena that has been around for the last 6–7 decades. Others would argue that there’s been millenniums since it first appeared, startingwiththeRomanEmpire,orevenbefore.Still,nooneisdebatingitsexistence orthefactthatitinfluencesthewayweconductouractivities,or,inabroadersense, ourlife.Economicdevelopmentistodayunthinkableoutsidethisframework,asit issimultaneouslycauseandeffectthereof.Asaconsequences,ourworld,increas- ingly “flat”, “hot” and “overcrowded” is facing major challenges, such as climate change,socialexclusion,poverty,tonamebutafew.Still,notmanyhaveraisedthe questionifthisphenomenaisreversible.Somedidconsiderthatthephenomenaof globalizationitselfisbeingalteredandmodified,butwhatoutcomemightthisbring forthefuture.Thispaperaimstoindicatepossiblescenarios,bysystemizingrecent contributions on the “New globalization” and by analyzing one of the most used indexformeasuringthisphenomena. · · Keywords Newglobalization Anti-globalization Protectionism 1 Introduction Globalization is a household concept, although it has many definitions and even scholarstryhardtofindageneralacceptedapproach.AccordingtoGeraldHelleiner theworditself“hasnowbecomesoslippery,soambiguous,sosubjecttomisunder- standingandpoliticalmanipulation,thatitshouldbebannedfromfurtheruse,atleast untilthereispreciseagreementastoitsmeaning”(Helleiner2006).Intheeconomic field, some consider it to be a process in which national economies have become increasingly integrated and interdependent. The United Nations and other interna- tionalinstitutionsconsidersthat“thetermisgenerallyusedtodescribeanincreasing internationalization of markets for goods and services, the means of production, B L.-A.Baltador( ) LucianBlagaUniversityfromSibiu,CaleaDumbravii17,Sibiu,Romania e-mail:[email protected] ©SpringerNatureSwitzerlandAG2018 1 R.Ora˘s,teanetal.(eds.),InnovativeBusinessDevelopment—AGlobalPerspective, SpringerProceedingsinBusinessandEconomics, https://doi.org/10.1007/978-3-030-01878-8_1
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