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Innovation and Export: The Joint Challenge of the Small Company PDF

182 Pages·2022·3.1408 MB·other
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by Manon Enjolras| 2022| 182 pages| 3.1408| other

About Innovation and Export: The Joint Challenge of the Small Company

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

Detailed Information

Author:Manon Enjolras
Publication Year:2022
ISBN:1786306204
Pages:182
Language:other
File Size:3.1408
Format:PDF
Price:FREE
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