Improving Business Performance Through Innovation in the Digital Economy

293 Pages·2019·4.626 MB·English

by  Ionica Oncioiu (editor)

Improving Business
Performance Through
Innovation in the Digital
Economy
Ionica Oncioiu
Titu Maiorescu University, Romania
A volume in the Advances in Business Strategy
and Competitive Advantage (ABSCA) Book Series
Published in the United States of America by
IGI Global
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Library of Congress Cataloging-in-Publication Data
Names: Oncioiu, Ionica, 1972- editor.
Title: Improving business performance through innovation in the digital
economy / Ionica Oncioiu, editor.
Description: Hershey, PA : Business Science Reference, [2020] | Includes
bibliographical references and index. | Summary: “This book examines the
impact of digital computing. It investigates new economic and
entrepreneurial approaches to enhancing community development”--
Provided by publisher.
Identifiers: LCCN 2019023677 (print) | LCCN 2019023678 (ebook) | ISBN
9781799810056 (hardcover) | ISBN 9781799810063 (paperback) | ISBN
9781799810070 (ebook)
Subjects: LCSH: Information technology--Management. | Electronic
commerce--Management. | Community development.
Classification: LCC HD30.2 .I488 2020 (print) | LCC HD30.2 (ebook) | DDC
658.4/063--dc23
LC record available at https://lccn.loc.gov/2019023677
LC ebook record available at https://lccn.loc.gov/2019023678

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(ISSN: 2327-3429; eISSN: 2327-3437)
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For electronic access to this publication, please contact: [email protected].
Advances in Business Strategy
and Competitive Advantage
(ABSCA) Book Series
Patricia Ordóñez de Pablos
Universidad de Oviedo, Spain
ISSN:2327-3429
EISSN:2327-3437
Mission
Business entities are constantly seeking new ways through which to gain advantage over their competitors
and strengthen their position within the business environment. With competition at an all-time high due
to technological advancements allowing for competition on a global scale, firms continue to seek new
ways through which to improve and strengthen their business processes, procedures, and profitability.
The Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series is a
timely series responding to the high demand for state-of-the-art research on how business strategies are
created, implemented and re-designed to meet the demands of globalized competitive markets. With a
focus on local and global challenges, business opportunities and the needs of society, the ABSCA en-
courages scientific discourse on doing business and managing information technologies for the creation
of sustainable competitive advantage.
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Titles in this Series
For a list of additional titles in this series, please visit: www.igi-global.com/book-series
Handbook of Research on Entrepreneurship, Innovation, and Internationalization
Nuno Miguel Teixeira (Polytechnic Institute of Setúbal, Portugal) Teresa Gomes da Costa (Polytechnic Institute
of Setúbal, Portugal) and Inês Margarida Lisboa (Instituto Politécnico de Leiria, Portugal)
Business Science Reference • ©2019 • 761pp • H/C (ISBN: 9781522584797) • US $395.00
Handbook of Research on Corporate Restructuring and Globalization
Antonio Carrizo Moreira (University of Aveiro, Portugal) and Pedro Silva (University of Aveiro, Portugal)
Business Science Reference • ©2019 • 408pp • H/C (ISBN: 9781522589068) • US $295.00
Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution
Ziska Fields (University of KwaZulu-Natal, South Africa) and Stefan Huesig (Chemnitz University of Technol-
ogy, Germany)
Business Science Reference • ©2019 • 396pp • H/C (ISBN: 9781522576389) • US $225.00
Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business
José Manuel Saiz-Álvarez (Tecnológico de Monterrey, Mexico) and Jesús Manuel Palma-Ruiz (Universidad
Autónoma de Chihuahua, Mexico)
Business Science Reference • ©2019 • 559pp • H/C (ISBN: 9781522580126) • US $345.00
The Belt and Road Strategy in International Business and Administration
Wei Liu (University of Sydney, Australia) Zhe Zhang (University of Sydney, Australia) Jin-Xiong Chen (Wuyi
University, China) and Sang-Bing Tsai (University of Electronic Science and Technology of China Zhongshan
Institute, China & Capital University of Economics and Business, China & Wuyi University, China)
Business Science Reference • ©2019 • 273pp • H/C (ISBN: 9781522584407) • US $225.00
Global Considerations in Entrepreneurship Education and Training
Luísa Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & CEFAGE - Universidade de Évora, Portugal)
and Ana Dias Daniel (Universidade de Aveiro, Portugal)
Business Science Reference • ©2019 • 322pp • H/C (ISBN: 9781522576754) • US $215.00
Innovation and Social Capital in Organizational Ecosystems
Brychan Celfyn Thomas (University of South Wales, UK) and Lyndon John Murphy (Cardiff Metropolitan Uni-
versity, UK)
Business Science Reference • ©2019 • 341pp • H/C (ISBN: 9781522577218) • US $225.00
701 East Chocolate Avenue, Hershey, PA 17033, USA
Tel: [phone] x100 • Fax: [phone]
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Editorial Advisory Board
SheikhTaherAbu,University of Hyogo, Japan
SubhajitBasu,University of Leeds, UK
AncaBratu,University of Bucharest, Romania
SorinBriciu,1 December 1918 University, Romania
ViorelCornescu,University of Bucharest, Romania
BiditL.Dey,Queen’s University, UK
Irina-VirginiaDragulanescu,University of Bucharest, Romania
ElenaDruica,University of Bucharest, Romania
JeffreyHsu,Fairleigh Dickinson University, USA
M.GordonHunter,The University of Lethbridge, Canada
RohanKariyawasam,Cardiff University, UK
StephenMutula,University of Kwa-Zulu Natal, South Africa
ShinjiNaruo,Independent Researcher, Japan
VincentOmachonu,University of Miami, USA
MariusPetrescu,Valahia University, Romania
RaunoRusko,University of Lapland, Finland
SumanjeetSingh,University of Delhi, India
KhalidSoliman,Hofstra University, USA
VyacheslavSolovyov,The Polytechnic Institute, Ukraine
Chia-WenTsai,Ming Chuan University, Taiwan
VanitaYadav,Institute of Rural Management Anand (IRMA), India

Table of Contents
Preface..................................................................................................................................................xv
Acknowledgment................................................................................................................................xxi
Chapter 1
TheSharingEconomyinSouthAfrica’sTourismIndustry:TheCaseofUberE-HailingTaxi
Services...................................................................................................................................................1
Unathi Sonwabile Henama, Tshwane University of Technology, South Africa
Chapter 2
CommercialRealEstate-SpecificApproachesandEthicalDilemmasintheRelationshipBetween
Stakeholders..........................................................................................................................................16
Ionica Oncioiu, European Academy of the Regions, Romania
Dan Adrian Popovici, Titu Maiorescu University, Romania
Hrisanta Cristina Ungureanu, Valahia University, Romania
Florentina Raluca Bîlcan, Valahia University, Romania
Chapter 3
TaxAdvice:AnEssentialElementintheSuccessofanE-Business...................................................28
Traian Ovidiu Calotă, Titu Maiorescu University, Romania
Mihaela Ristache, Titu Maiorescu University, Romania
Alin Eliodor Tănase, Titu Maiorescu University, Romania
Chapter 4
SustainableDevelopmentThroughFranchiseInnovationintheDigitalEconomy..............................39
Ye-Sho Chen, Louisiana State University, USA
Chapter 5
CyberaccountingfortheLeadersoftheFuture....................................................................................58
Alina Stanciu, 1 Decembrie 1918 University, Romania
Marius Petrescu, Valahia University, Romania
Anca Gabriela Petrescu, Valahia University, Romania
Florentina Raluca Bîlcan, Valahia University, Romania



Chapter 6
IntelligentAssistanceSystemsforMarketingDecisions......................................................................70
Mirela Dogaru, Dimitrie Cantemir Christian University, Romania
Dumitru Alexandru Stoica, Valahia University, Romania
Aurelian Vânceanu, Valahia University, Romania
Chapter 7
AnOpenInnovationLensontheDigitalTransformationFrontiers.....................................................83
Maryia Zaitsava, University of Cagliari, Italy
Elona Marku, University of Cagliari, Italy
Manuel Castriotta, University of Cagliari, Italy
Chapter 8
MethodologyofMonitoringtheFinancialSituationofEnterprise....................................................105
Ionica Oncioiu, European Academy of the Regions, Belgium
Nelu Mocanu, Tomis University, Romania
Ioana Ponagoreț, Valahia University, Romania
Chapter 9
SustainableEconomicIntelligence:ANewDimensionofInformationProvidedbyNon-Financial
Indicators.............................................................................................................................................117
Ionescu Constantin Aurelian, Hyperion University of Bucharest, Romania
Mihaela Denisa Coman, Valahia University of Targoviste, Romania
Liliana Paschia, Hyperion University of Bucharest, Romania
Nicoleta Luminita Gudanescu Nicolau, Institute of National Economy, Romania
Sorina Geanina Stanescu, Valahia University of Targoviste, Romania
Chapter 10
TheAspectsofLeadershipDevelopmentintheDigitalEconomy.....................................................144
Lavinia Essen, University of Lapland, Finland
Chapter 11
ManagementAccountingintheDigitalEconomy:EvolutionandPerspectives................................156
Sorinel Căpușneanu, Titu Maiorescu University, Romania
Dan Ioan Topor, 1 Decembrie 1918 University, Romania
Dana Maria (Oprea) Constantin, The University of Bucharest, Romania
Andreea Marin-Pantelescu, The Bucharest University of Economic Studies, Romania
Chapter 12
Benchmarking:AMethodtoImprovetheEntity’sPerformanceandChangeProcess......................177
Ana Maria Ifrim, Titu Maiorescu University, Romania
Alina Stanciu, 1 Decembrie 1918 University, Romania
Monika Brigitte Sürgün, Valahia University, Romania
Hrisanta Cristina Ungureanu, Valahia University, Romania

Chapter 13
DigitalDivideandItsSocio-PsychologicalImplicationsonRuralDwellersinNigeria....................190
Afolayan Oluyinka Titilope, University of Ilorin, Nigeria
Chapter 14
UncommonSourcesofFinanceandSustainability,GrowthandDevelopmentofSmallMedium-
ScaleEnterprisesinNigeria................................................................................................................200
Abraham Oketooyin Gbadebo, Osun State University, Niger
Chapter 15
ImportanceofInformationSecurityandStrategiestoPreventDataBreachesinMobileDevices....215
Maulik Desai, Swinburne University of Technology, Australia
Swati Jaiswal, SKNSITS, India
Compilation of References...............................................................................................................226
About the Contributors....................................................................................................................265
Index...................................................................................................................................................271
Detailed Table of Contents
Preface..................................................................................................................................................xv
Acknowledgment................................................................................................................................xxi
Chapter 1
TheSharingEconomyinSouthAfrica’sTourismIndustry:TheCaseofUberE-HailingTaxi
Services...................................................................................................................................................1
Unathi Sonwabile Henama, Tshwane University of Technology, South Africa
Disruptivetechnologyhascreatedradicalchangeinthetourismindustry,justliketheemergenceofthe
Internet.Thecostofdoingbusinesshasdecreased,leadingtomorecompetitionforcustomersandlowering
ofthebarriersofentry.Customershavebeenthebiggestwinners,ascompetitionhastransferredmore
powerintothehandsofcunsumers,creatingaconsumerculture.Thesharingeconomyhasdeveloped
asaresultoftheInternetwhereconsumershavebecomeactiveplayersintheprovisionofservices
inthesharingeconomyagainstestablishedbusinesses.Thesharingeconomycreatedbytechnology
platformsmakeitpossibleforareductioninthecostsofdoingbusiness,byloweringthebarriersof
entryandcausingdisruptioninmarketswithlowcompetition.Thetechnologyplatformprovidedby
sharingeconomycompaniesmatchesthosethatwanttoofferservicesandthosethatseekservices,and
Uber(taxiservices)andAirbnb(accommodation)aretheleadingpioneers.
Chapter 2
CommercialRealEstate-SpecificApproachesandEthicalDilemmasintheRelationshipBetween
Stakeholders..........................................................................................................................................16
Ionica Oncioiu, European Academy of the Regions, Romania
Dan Adrian Popovici, Titu Maiorescu University, Romania
Hrisanta Cristina Ungureanu, Valahia University, Romania
Florentina Raluca Bîlcan, Valahia University, Romania
ThechapterconsidersasimilaritybetweenMaslow’sandCorporateSocialResponsibilitiespyramids.
Variousgroupsofstakeholdersmayhaveoppositeinterestsinrelationshipwithrelatedcompanies,
generatingmoraldilemmas.Ananalysisoforganizationalandeconomicaccountingpatternsincommercial
realestateisprovidedwithexamplesofcompanieslistedtoStockExchange.Thesecommonpatternsare
inaccordancewithallprofessionalstandards,butstilldonotoffersufficientinformationforaninformed
investmentdecisionofanaverageinvestor.Thechoiceofaccountingpolicyisoneofthereasonswhyreal
estateindustryisperceivedasahighrisk,asahighdegreeofsubjectivityappliesthroughthechoices
ofaccountingtreatment.Conflictsbetweenstakeholdersshouldbeavoidedduetothedirectimpacton
acompany’sdevelopmentperspectivesandvalue.


Chapter 3
TaxAdvice:AnEssentialElementintheSuccessofanE-Business...................................................28
Traian Ovidiu Calotă, Titu Maiorescu University, Romania
Mihaela Ristache, Titu Maiorescu University, Romania
Alin Eliodor Tănase, Titu Maiorescu University, Romania
ThischapterinvestigatestheimpactoftaxationontheonlinebusinessenvironmentinRomania.Inthe
last30to35years,theworldeconomyhasbeenmarkedbyarapiddevelopmentoftheservicessector,
especiallyineconomically-developedcountries,withthedegreeofinternationalizationbeingamajor
featureofnodoubt.Thecontributionoftaxconsultancytothedevelopmentoftheeconomyhasbeen
remarkableinmostareasofactivity.Theresultsassertedtheresearchhypothesis:Romanianfirms’strategies
wereinfluencedbythephenomenonofcorruptionreported,inparticular,totaxevasion.Governments
aroundtheworldaretryingtorespondtogrowingbudgetarypressuresbytryingtointroducemeasures
tocombattaxevasion.AmongthemisRomania,whichhaslatelychangeditslegislationonidentifying
undeclaredrevenuestotax.Continuousimprovementofthestrategytoidentifyanddevelopnewprocesses
leadstoincreasedperformance,efficiencyofskills,andharmonizationofresults.
Chapter 4
SustainableDevelopmentThroughFranchiseInnovationintheDigitalEconomy..............................39
Ye-Sho Chen, Louisiana State University, USA
Franchisinghasbeenpopularasastrategyforbusinessestogrowandinnovate.Itisevenmoresoin
today’sbusinessneedofdevelopingdigitalsolutionsforsustainability.InrespondingtoUnitedNations’
SustainableDevelopmentGoals,usingfranchiseinnovationtoreplicateprovensustainablesolutionsin
otherpartsoftheworldisaneffectiveapproachtoscalingupsolutionstoachieveSustainableDevelopment
Goals.Theessenceofasuccessfulfranchiseinnovationliesinmanagingthegoodrelationshipbetween
thefranchisorandthefranchisee.Inthispaper,weshowthatdigitalbusinesssolutionsforsustainability
playanimportantroleingrowingandnurturingsuchagoodrelationship.Specifically,wediscussthat
franchiseinnovationviaNetchising,combiningthedigitalpoweroftheInternetforglobaldemand-
and-supplyprocessesandtheinternationalfranchisingarrangementwithlocalbusinesssolutionsfor
sustainability,isanentrepreneurialapproachtocommunities’developmentwhereeconomicandsocial
aspectsaremutuallysupportive.
Chapter 5
CyberaccountingfortheLeadersoftheFuture....................................................................................58
Alina Stanciu, 1 Decembrie 1918 University, Romania
Marius Petrescu, Valahia University, Romania
Anca Gabriela Petrescu, Valahia University, Romania
Florentina Raluca Bîlcan, Valahia University, Romania
Thenewvolatile,uncertain,complexandambiguouseconomiccontextgeneratestheevolutionofa
global,integrated,andpermanentlyconnectedworld,inwhichterritorialityandtemporalityhavealmost
disappeared.Fluctuationsandchangesineconomicpowerpoles,pastfinancialcrises,butalsosignsof
newrecessionperiods,risingcapital,multiplyingvariables,andcause-effectfactorsoutlinethecurrent
economicenvironment.SimultaneityandinterconnectionofIndustrialRevolution4.0,Globalization
4.0,ArtificialIntelligence,InternetofThings,DataRevolution,andDigitalEnterprisehavedetermined
theemergenceofnewconceptssuchas:DigitalEcosystems,Cybercounting,Cybersecurity,Platform
ArchitectureforFinancial,DigitalInterface,conceptsdirectlyrelatedtobusinessperformanceinthe
neweconomicenvironment:DigitalEconomy.