Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust PDF
Preview Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust
Cover Implementing E-commerce Strategies : A title: Guide to Corporate Success After the Dot.com Bust author: Epstein, Mark J. publisher: Greenwood Publishing Group isbn10 | asin: 027598463X print isbn13: 9780275984632 ebook isbn13: 9780313052262 language: English Electronic commerce, Strategic planning, Business enterprises--Computer networks-- subject Planning, Electronic commerce--Case studies. publication date: 2004 lcc: HF5548.32.E67 2004eb ddc: 658.8/72 Electronic commerce, Strategic planning, Business enterprises--Computer networks-- subject: Planning, Electronic commerce--Case studies. Page i Implementing E-Commerce Strategies Page ii This page intentionally left blank. Page iii Implementing E-Commerce Strategies A Guide to Corporate Success after the Dot.Com Bust MARC J. EPSTEIN Page iv Library of Congress Cataloging-in-Publication Data Epstein, Marc J. Implementing e-commerce strategies : a guide to corporate success after the dot.com bust / Marc J. Epstein p. cm. Includes bibliographical references and index. ISBN 0-275-98463-X 1. Electronic commerce. 2. Strategic planning. 3. Business enterprises— Computer networks—Planning. 4. Electronic commerce—Case studies. I. Title: Implementing e-commerce strategies. II. Title. HF5548.32.E67 2004 658.8′72—dc22 2004049568 British Library Cataloguing in Publication Data is available. Copyright © 2004 by Marc J. Epstein All rights reserved. No portion of this book may be reproduced by any process or technique, without the express written consent of the publisher. Library of Congress Catalog Card Number: 2004049568 ISBN: 0-275-98463-X First published in 2004 Praeger Publishers, 88 Post Road West, Westport, CT 06881 An imprint of Greenwood Publishing Group, Inc. www.praeger.com Printed in the United States of America The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.48-1984). 10 9 8 7 6 5 4 3 2 1 Page v Contents Companies Profiled vii Preface ix I Increasing the Return on E-Commerce Investments 1 1 Characteristics of E-Commerce Success 3 2 Corporate and Functional E-Commerce Leadership 21 3 Formulating an E-Commerce Strategy 37 4 Organizational Structure and Design for E-Commerce 59 5 Management Systems for E-Commerce Success 75 6 Measuring the Payoffs of E-Commerce Investments 89 II Company Cases 109 7 Company Cases: B2C—Retail 113 8 Company Cases: B2C—Services 137 9 Company Cases: B2B 155 10 Achieving Success in E-Commerce 169 Page vi Notes 177 Bibliography 189 Index 205 Page vii Companies Profiled Sector: Retail Industry: Bookstores Amazon Barnes and Noble Borders Industry: Discount Retail Wal-Mart Kmart Target Industry: Luxury Retail Nordstrom Neiman Marcus Ashford.com Industry: Grocers Tesco Webvan and Homegrocer D’Agostino’s-MWG Industry: Office Supplies Office Depot Staples Page viii Sector: Services Industry: Stockbrokers Charles Schwab Merrill Lynch E*Trade Industry: Consumer Banks Wells Fargo Bank of America Bank One-Wingspan Industry: Pharmacies CVS Walgreens RiteAid-Drugstore.com Industry: Postal Services UPS Federal Express Sector: B2B Industry: Computers Dell
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