IBM - Phoenix trading area

52 Pages·1992·1.2 MB·English

MARCH 1992
CONSULTING OPPORTUNITIES
IN END-USER SYSTEMS
SupplementtoFinalReport
Prepared
for
IBMCorporation
PhoenixTradingArea
INPUT
1280VillaStreet,MountainView,California94041-1194 [phone]

CONSULTINGOPPORTUNITIESINEND-USERSYSTEMS INPUT
Publishedby
INPUT
1280VillaStreet
MountainView,CA94041-1194
U.S.A.
ConsultingOpportunitiesinEnd-UserSystems
PrintedintineUnitedStatesofAmerica.
INPUTexercisesitsbesteffortsinpreparationofthe
informationprovided inttiis reportand believesttie
informationcontainedhereintobeaccurate. However,
INPUTshallhavenoliabilityforanylossorexpensethat
mayresultfromincompletenessorinaccuracyofthe
informationprovided.
YNI13A*100*1992

CONSULTINGOPPORTUNITIESINEND-USERSYSTEMS INPUT
Table ofContents
I Introduction I-l
n Methodology n-1
ni EUSServicesMarketSize m-i
IV EUSServicesRequirements IV-l
V UseofExternalSuppliersofServices V-l
VI CompetitivePosition VI-l
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CONSULTINGOPPORTUNITIESINEND-USERSYSTEMS INPUT
Exhibits
1991PhoenixTA—EUSServicesExpendituresbyType
ofService —
1991EUSServiceMarketOpportunity PhoenixTA
PhoenixTA—EUS—ServicesGrowthComponents,1991-1994
1991EUSServices VariancesinGrowthRatebyIndustry
ApplicationFocus: PhoenixTA
VendorsSupplyingServicesinPhoenixTA(Number
ofMentions)
LocalServiceVendors: Phoenix
UserRatingofVendors'AbilitytoMeetUserNeeds
(PhoenixTA)
IBMStrengthsandWeaknesses(PhoenixTA)
ii YNI13A

CONSULTINGOPPORTUNITIESINEND-USERSYSTEMS INPUT
Introduction
ThisreportisasupplementtothereportpreparedbyINPUT,U.S.
ConsultingOpportunitiesinEnd-UserSystems. Thisreportfocusesonthe
differencesbetweennationwidefindingsandthoseforthePhoenixTrad-
ingArea(encompassingthestateofArizona).
ThisreportwillfollowthesameorganizationastheU.S.report. Where
therearemajordifferencesthesewillbedescribedindetail.
Incertaininstances,theresultsinthisreportwillbesimilartothoseinthe
U.S.report. Thissituationarisesbecause:
•Therewasnoappreciabledifferenceinratings(suchasforservice
requirements); or,
•ThesamplesizeforanindividualTradingAreawasnotsufficientto
drawdefiniteconclusions. Anexampleofthisisbeingabletoclassify
thestrengthsandweaknessesofIBM,butnotbeingabletodosofor
individualcompetitors,sincetheywerenotcitedenoughinthisparticu-
larsample. Wherethisoccurs,INPUThasmadecommentsonthe
extenttowhichitbelievesthatfindingsfromthenationalsampleare
applicabletotheTradingArea.
INPUTrecommendsthatthisreportbereadinconjunctionwiththeU.S.
report.
M
YN113A