I, Steve: Steve Jobs in His Own Words PDF
Preview I, Steve: Steve Jobs in His Own Words
Table of Contents Title Page Dedication Epigraph Introduction QUOTATIONS Anxiety before iPad Debut Apple’s Core: Employees Apple’s DNA Apple’s Existence Attention Getting Being the Best Beyond Recruiting Branding Broad-Based Education Broad Life Experiences, Importance of Company Focus Competition Computers Computers for Everyman Computers as Tools Confusing Product Lines Consumerism Consumer Product Design Contribution Convergence Creating New Tools Creativity and Technology Credo Customer Complaints Customer Loyalty David versus Goliath Deadlines Death Decision Making Demise Dent In the Universe Design Difference, the Essential Disney’s Animated Movie Sequels E-Book Readers Employee Motivation Employee Potential Excellence Excitement Firing Employees Flash Crash Focus Focusing on Product Forcing the Issue Forward Thinking Getting It Right Goals Grace Under Pressure Great Ideas Great Product Design Great Products Hard Work Health Speculation Health, Taking Time Off for IBM iCEO Impact, in an Address to Apple Employees Innovation Insight Inspiration Integration Interdisciplinary Talents Internet Theft and Motivation iPad and Inevitable Change iPad Inspires iPhone iPhone iPod Nano iPod Touch iTunes Jobs’s Curriculum Vitae (Résumé) Jobs’s Legacy at Apple Jobs’s $1 Annual Salary Letting Go of the Past Life’s Complications Losing Market Share Losing Money Lost Opportunities Mac Cube Mac’s Introduction Mac Legacy Making Bold Announcements Marketing Microsoft’s Lack of Innovation Microsoft’s Microview Misplaced Values Mistakes Money Motivating Employees Motivation Need for Teamwork Netbooks New Products No Resting on Laurels Owning the User Experience Packaging PARC’s Graphical Interface PARC’s Innovations Parochial Thinking Partnership Passion Passive versus Active Thinking PC as the Digital Hub Perception Perseverance Pixar Pixar’s People Porn Apps on Android Pride in Product Priorities Assessment Process Products Product Creation Product Design Product Imagination Product Innovation Product Integration Product Secrecy Products’ Appeal Profit Sharing, Not Advances Quality Real Estate Location Reliability Repeating Success Risking Failure Shared Vision Simplicity Slogan: First Generation iPod Software Soul of the New Machine Stagnation, the Danger of Stickiness Stock Options Story, Importance of Strategy Success Sucker-Punched, Being Survival Takeovers, Hostile Taking Stock of Apple Teamwork Technology in Perspective “Think Different” Ad Campaign Thinking Through the Problem To Be or Not to Be Toy Story 2 Trash Talking Ubiquity of Mac User Experience Values Vision Wisdom Working Hard and Growing Older Zen MILESTONES END OF AN ERA CITATIONS ABOUT THE EDITOR Copyright Page This one is for Britton Edwards. Apple has a core set of talents, and those talents are: We do, I think, very good hardware design; we do very good industrial design; and we write very good system and application software. And we’re really good at packaging that all together into a product. We’re the only people left in the computer industry that do that. —STEVE JOBS, INTERVIEWED BY JEFF GOODELL, “STEVE JOBS: THE ROLLING STONE INTERVIEW,” ROLLING STONE #684, JUNE 16, 1994 INTRODUCTION Steve Jobs and the “Vision Thing” I’m always keeping my eyes open for the next big opportunity, but the way the world is now, it will take enormous resources, both in money and in engineering talent, to make it happen. I don’t know what that next big thing might be, but I have a few ideas. —STEVE JOBS ON THE “NEXT BIG THING”, CNNMONEY, JANUARY 24, 2000 Since 1976 Steve Jobs spoke his mind, to the delight of his advocates and the dismay of his detractors, in every possible venue: press releases, statements on Apple’s Websites, public appearances to introduce new Apple products, and interviews to the print and electronic media. But no matter what one thinks of Jobs, who twice cites “the vision thing” on his résumé, one indisputable fact stands out: He gave us some of the most memorable quotes about the nature of business in our time. Steve Jobs occupied a unique and enviable position in the business community. He was selected as “CEO of the Decade” by Fortune magazine, the “world’s best-performing CEO” by the Harvard Business Review, and “Person of the Decade” by the Wall Street Journal, among numerous other honors. On August 18, 2011, news broke that the only authorized biography of Steve Jobs, written by Walter Isaacson, curiously had been moved up from March 2012 to November 21, 2011, prompting questions as to why. Big publishers simply don’t move up pub dates four months on a whim. Clearly, a shoe had been dropped. Six days later, on August 24, the other shoe dropped: Steve Jobs announced he was stepping down as CEO, and asked the Apple board to “execute our succession plan,” which put Timothy Cook at the helm. On October 5, one day after Apple’s new CEO held his first media event to announce the iPhone 4Gs, Apple’s board stated that Steve Jobs, at age 56, had died. The board released a statement: “Steve’s brilliance, passion and energy
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