Table Of Content

Prelims-H6698.qxd 7/13/06 12:22 PM Page i Human Resource Management for Events Prelims-H6698.qxd 7/13/06 12:22 PM Page ii Books in the series Event Feasibility William O’Toole Events Design and Experience Graham Berridge Events Management (second edition) Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Rob Harris and Ian McDonnell Innovative Marketing Communications: Strategies for the Events Industry Guy Masterman and Emma Wood Management of Event Operations Julia Tum, Philippa Norton and J. Nevan Wright Marketing Destinations and Venues for Conferences, Conventions and Business Events Rob Davidson and Tony Rogers Human Resource Management for Events Lynn Van der Wagen Prelims-H6698.qxd 7/13/06 12:22 PM Page iii Human Resource Management for Events Managing the event workforce Lynn Van der Wagen AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Prelims-H6698.qxd 7/13/06 12:22 PM Page iv Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA01803, USA First edition 2007 Copyright © 2007, Merilynn Van der Wagen. Published by Elsevier Ltd. All rights reserved The right of Merilynn Van der Wagen to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone (+44) (0) 1865 843830; fax (+44) (0) 1865 853333; email: [email protected]. Alternatively you can submit your request online by visiting the Elsevier web site at http://elsevier.com/locate/permissions, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions or ideas contained in the material herein. Because of rapid advances in the medical sciences, in particular, independent verification of diagnoses and drug dosages should be made British Library Cataloguing in Publication Data Acatalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data Acatalog record for this book is available from the Library of Congress ISBN–13: 978-0-7506-6698-6 ISBN–10: 0-7506-6698-5 For information on all Butterworth-Heinemann publications visit our web site at http://books.elsevier.com Cover image by Craig Golding, Fairfaxphotos.com. Reproduced with permission Typeset by Charon Tec Ltd, Chennai, India www.charontec.com Printed and bound in Great Britain 06 07 08 09 10 10 9 8 7 6 5 4 3 2 1 Prelims-H6698.qxd 7/13/06 12:22 PM Page v Contents Series editors vii Series preface ix Preface xi Acknowledgements xiii List of case studies xv Part One: Human Resource Strategic Planning: Establishing the Context 1 1 The Event Environment 3 2 Human Resource Planning 19 3 Event Project Planning 37 4 Managing Volunteers 56 5 Contractor Management 75 6 Employment Law and Duty of Care 89 7 Job Analysis 104 Part Two: Human Resource Operations: Building the Team 121 8 Recruitment and Selection 123 9 Workforce Training 141 10 Job-Specific Training 155 11 Workforce Policies and Procedures 172 12 Event Organizational Culture 189 13 Organizational Communication 203 14 Leadership 214 15 Motivation and Retention 228 Suggested Reading 241 Glossary 246 Appendix: Assessment Project 250 Index 253 This page intentionally left blank Prelims-H6698.qxd 7/13/06 12:22 PM Page vii Series editors Glenn A. J. Bowdin is Principal Lecturer in Events Planning at the UK Centre for Events Management, Leeds Metropolitan University where he has responsibility for managing events- related research. He is co-author of Events Management. His research interests include the area of service quality management, specifically focusing on the area of quality costing and issues relating to the planning, management and evaluation of events. He is a member of the Editorial Boards for Event Management (an international journal) and Journal of Convention & Event Tourism, Chair of AEME (Association for Events Management Education), Charter Member of the International EMBOK (Event Management Body of Knowledge) Executive and a member of Meeting Professionals International (MPI). Don Getz is a Professor in the Tourism and Hospitality Management Program, Haskayne School of Business, University of Calgary. His ongoing research involves event-related issues (e.g. management, event tourism, events and culture) and special-interest tourism (e.g. wine). Recent books include Event Management and Event Tourism and Explore Wine Tourism: Management, Development, Destinations. He co-founded and is a member of the Editorial Board for Event Management (an international journal). Professor Conrad Lashley is Professor in Leisure Retailing and Director of the Centre for Leisure Retailing at Nottingham Business School, Nottingham Trent University. He is also series editor for the Elsevier Butterworth-Heinemann series on Hospitality Leisure and Tourism. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He also has research interest and publications relating to hospitality management education. Recent books include Organization Behaviour for Leisure Services, 12 Steps to Study Success,Hospitality Retail Management and Empowerment: HR Strategies for Service Excellence. He has co-edited Franchising Hospitality Services and In Search of Hospitality: Theoretical Perspectives and Debates. He is the past Chair of the Council for Hospitality Management Education. He is a Chair of the British Institute of Innkeeping’s panel judges for the NITATraining awards, and is advisor to England’s East Midlands Tourism network. This page intentionally left blank Prelims-H6698.qxd 7/13/06 12:22 PM Page ix Series preface The events industry, including festivals, meetings, conferences, exhibitions, incentives, sports and a range of other events, is rapidly developing and makes a significant contribution to business and leisure related tourism. With increased regulation and the growth of government and corporate involvement in events, the environment has become much more complex. Event managers are now required to identify and service a wide range of stakeholders and to balance their needs and objectives. Though mainly operating at national levels, there has been significant growth of academic provision to meet the needs of events and related industries and the organizations that com- prise them. The English speaking nations, together with key Northern European countries, have developed programmes of study leading to the award of diploma, undergraduate and postgradu- ate awards. These courses focus on providing education and training for future event professionals, and cover areas such as event planning and management, marketing, finance, human resource management and operations. Modules in events management are also included in many tourism, leisure, recreation and hospitality qualifications in universities and colleges. The rapid growth of such courses has meant that there is a vast gap in the available literature on this topic for lecturers, students and professionals alike. To this end, the Elsevier Butterworth- Heinemann Events Management Series has been created to meet the need for a planned and tar- geted set of publications in this area. Aimed at academic and management development in events management and related studies, the Events Management Series: ● provides a portfolio of titles which match management development needs through various stages; ● prioritizes publication of texts where there are current gaps in the market, or where current provision is unsatisfactory; ● develops a portfolio of both practical and stimulating texts; ● provides a basis for theoretical and research underpinning for programmes of study; ● is recognized as being of consistent high quality; ● will quickly become the series of first choice for both authors and users.