How You Can Manipulate The Media: Guerrilla Methods To Get Your Story Covered By TV, Radio, And Newspapers PDF
58 Pages·1993·6.129 MB·English
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Preview How You Can Manipulate The Media: Guerrilla Methods To Get Your Story Covered By TV, Radio, And Newspapers
Description:
Media insider David Alexander reveals clever, cagey, creative methods for getting your story out with the right "spin." Learn how TV, radio and newspapers choose which stories to cover; which are the most influential media execs to contact (and whom to avoid); how to write irresistible news releases; how to exploit busy, competitive reporters; how the best media manipulators have used dramatic guerrilla methods to get their messages plastered across the world stage; and much more.
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