HOW TO RETHINK HUMAN BEHAVIOR Developed from the author’s long teaching career, How to Rethink Human Behavior aims to cultivate practical skills in human observation and analysis, rather than offer a catalogue of immutable ‘facts’. It synthesizes key psychological concepts with insights from other disciplines, including sociology, social anthropology, economics and history. The skills detailed in the book will help readers to observe people in their contexts and to analyse what they observe, in order to make better sense of why people do what they do, say what they say and think what they think. These methods can also be applied to our own thoughts, talk and actions – not as something we control from ‘within’ but as events constantly being shaped by the idiosyncratic social, cultural, economic and other contexts in which our lives are immersed. Whether teaching, studying or reading for pleasure, this book will help readers learn: • How to think about people with ecological or contextual thinking • How your own thinking is a conversation with other people • How to analyse talk and conversation as social strategies • How capitalist economies change the way you act, talk and think • How living in modern society is linked to generalized anxiety and depression How to Rethink Human Behavior is important interdisciplinary reading for students and researchers in all fields of social science, and will especially appeal to those interested in mental health. It has also been written for the general reading public who enjoy exploring new ideas and skills in understanding themselves and other people. Bernard Guerin is Professor of Psychology at the University of South Australia. This page intentionally left blank HOW TO RETHINK HUMAN BEHAVIOR A practical guide to social contextual analysis Bernard Guerin First published 2016 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN and by Routledge 711 Third Avenue, New York, NY 10017 Routledge is an imprint of the Taylor & Francis Group, an informa business © 2016 Bernard Guerin The right of Bernard Guerin to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data Names: Guerin, Bernard, author.Title: How to rethink human behavior : a practical guide to social contextual analysis / Bernard Guerin. Description: Abingdon, Oxon ; New York, NY : Routledge, 2016. | Includes bibliographical references and index. Identifiers: LCCN 2015045352| ISBN 9781138123373 (hardback) | ISBN 9781138123380 (pbk.) Subjects: LCSH: Human behavior. | Social psychology. | Social interaction. | Observation (Psychology) Classification: LCC HM1033 .G84 2016 | DDC 302––dc23LC record available at http://lccn.loc.gov/2015045352 ISBN: 978-1-138-12337-3 (hbk) ISBN: 978-1-138-12338-0 (pbk) ISBN: 978-1-315-64890-3 (ebk) Typeset in Bembo and Stone Sans by Florence Production Ltd, Stoodleigh, Devon, UK CONTENTS List of Tables vii List of Figures viii Preface ix Acknowledgements xii 1 Rationale and basic social analytic skills 1 2 The basics of practical social analysis 29 3 Analysing and observing social relationship contexts 61 4 Analysing and observing economic contexts 80 5 Analysing and observing the contexts for environmental opportunities 104 6 Analysing and observing historical contexts 117 7 Analysing and observing cultural contexts 130 8 The contexts for language use: conversation and other discourses 143 9 Analysing the contexts for thinking 191 10 Analysing social strategy 228 Index 257 This page intentionally left blank LIST OF TABLES 1.1 List of skills learned in book 3 1.2 How different disciplines impinge on and facilitate the topics of this book 26 3.1 Social properties of kin-based relationship contexts 67 3.2 Social properties of friend and close family relationship contexts 71 3.3 Social properties of stranger relationship contexts 74 6.1 Examples of BPD symptoms according to the DSM with extracts from interviews 125 7.1 A guide to some common cultural patterns 132 8.1 Possible goals of trying to portray the world, establish facts or warrant accounts on listeners 154 8.2 Micro-strategies to portray, represent or establish facts about the world 170 8.3 Micro-strategies to build, facilitate or repair social relationships 181 9.1 Freud’s unconscious strategies and equivalents from discourse analysis 217 9.2 ‘Distorted thinking’ patterns according to cognitive behaviour therapy and the equivalent discourse analysis strategies 220 10.1 Examples of strategy analyses discussed in this chapter 230 LIST OF FIGURES 1.1 Four main strategic contexts for analysis 4 2.1 Four generalized exchanges to help with analysis 43 8.1 Scheme to facilitate analyses of language use in context 148 10.1 Life path strategies based on a broad contextual analysis 235 PREFACE This book arose from many years of teaching students how to observe all the weird and wonderful things people do, say and think, and teaching them how to analyse those events in terms of everything we now know and can observe about people. The longer I taught this, the more I have taught practical skills instead of ‘facts’, and the more I have synthesized ideas from outside psychology. So, first, this book is a practical one for you to learn skills to understand why people do the strange things they do. The opening lines are: This book is about teaching you some useful people skills. These skills will help you to observe people in their contexts and to analyse what you observe to make more sense of why people do what they do, say what they say and think what they think. You will be able to understand people better and work and live with them better. Second, the book is a-disciplinary, meaning that all the social sciences are integral and are not just added on as afterthoughts. All the social sciences help us to understand what people do, and I even include a table of their different expertise in Chapter 1. As one example, I always knew that psychology used very little economics when trying to understand people, even though for most people this is a huge factor determining their lives. So I have a chapter on how our economic systems affect what we do in everyday life. For the first time, there is even a list of twenty-five ways that capitalist economies directly change what people do, say and think. Most of the twenty-five analyse how our social relationships have been massively changed by capitalist economies, so also I draw out how ‘mental health’ is affected by living in modernity under capitalism. So the flavour of the book is to show how what we do, say and think – everything we do and who we are – comes from the contexts in which we live,
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