How to Manage Project Opportunity and Risk ffffiirrss..iinndddd ii 2200//0099//1111 1122::0011 PPMM ffffiirrss..iinndddd iiii 2200//0099//1111 1122::0011 PPMM How to Manage Project Opportunity and Risk Why uncertainty management can be a much better approach than risk management The updated and re-titled 3rd edition of Project Risk Management: Processes, Insights and Techniques Chris Chapman and Stephen Ward University of Southampton School of Management A John Wiley and Sons, Ltd, Publication ffffiirrss..iinndddd iiiiii 2200//0099//1111 1122::0011 PPMM This edition fi rst published 2011 © 2011 John Wiley & Sons Ltd Registered offi ce John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom For details of our global editorial offi ces, for customer services and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com. 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Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trade- marks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the publisher is not engaged in rendering pro- fessional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought. Library of Congress Cataloging- in- Publication Data Chapman, C. B. How to manage project opportunity and risk: why uncertainty management can be a much better approach than risk management /Chris Chapman and Stephen Ward.—3rd ed. p. cm. Rev. ed. of : Project risk management, c 2003. Summary: “Based on a sound conceptual foundation yet developed to meet practical concerns, Project Risk Management has become recognized as a standard work on its subject”—Provided by publisher. ISBN 978-0-470-68649-2 (hardback) 1. Project management. 2. Risk management. I. Ward, Stephen (Stephen C.) II. Chapman, C. B., Project risk management. III. Title. T56.8.C52 2012 658.4'04 —dc23 2011035194 A catalogue record for this book is available from the British Library. ISBN 978-0-470-68649-2 (hbk) ISBN 978-1-119-96263-2 (ebk) ISBN 978-1-119- 96666-1 (ebk) ISBN 978-1-119-96665-4 (ebk) Set in 9/13pt Kuenstler by MPS Limited, a Macmillan Company, Chennai, India Printed and bound by CPI Group (UK) Ltd., Croydon, CRO 4YY ffffiirrss..iinndddd iivv 2200//0099//1111 1122::0011 PPMM For pessimists who want to release their inner optimist, optimists who want to fully exploit their inner pessimist, analysts who want to keep in touch with their common sense, decision makers who want to understand their advisors. ffffiirrss..iinndddd vv 2200//0099//1111 1122::0011 PPMM ffffiirrss..iinndddd vvii 2200//0099//1111 1122::0011 PPMM Contents Foreword to this edition by Mike Nichols ix Foreword to the second edition with an update by Tony Ridley xi Foreword to the fi rst edition by Peter Wakeling xiii Preface and overview by the authors xv Acknowledgements xxv PART I Setting the scene 1 1 Uncertainty in and around projects 3 2 Uncertainty, risk and opportunity 43 3 Key motives for uncertainty management 73 4 An overview of generic process frameworks 101 PART II The generic process in one key lifecycle stage 131 5 Defi ne the project 133 6 Focus the process 153 7 Identify all the relevant sources of uncertainty, response options and conditions 171 8 Structure all uncertainty 215 9 Clarify ownership 235 10 Quantify some uncertainty 251 ffttoocc..iinndddd vviiii 2200//0099//1111 1122::0022 PPMM viii CONTENTS 11 Evaluate all the relevant implications 289 PART III The generic process in all lifecycle stages 325 12 Fully integrating the strategy shaping stages 327 13 Fully integrating the strategy implementation stages 365 PART IV Key corporate implications 389 14 Developing PUMP capability as a project 391 15 Contracts and governance as frameworks for enlightened relationship management 411 16 A corporate capability perspective 435 References 463 Glossary 473 Index 479 ffttoocc..iinndddd vviiiiii 2200//0099//1111 1122::0022 PPMM Foreword to this edition I am surely in a large majority in welcoming this new and substantially revised edition of the 1997 classic on risk management by Chris Chapman and Stephen Ward, two eminent authorities on the subject. As mentioned in the book, Chris Chapman and I have worked together on a number of strategic consulting assignments and with Stephen Ward and others have collaborated in the d evelopment of RAMP and other risk management initiatives. From this I have gained a high degree of respect for Chris and Stephen’s deep and wide understanding of risk management in all its forms. Like the earlier editions, this book is wide ranging and thorough in its treatment of all aspects of the subject, particularly in regard to project risk management. It responds to the need for an update to refl ect this fast developing fi eld of risk management. I am delighted to see that the focus has moved on to management of opportunities as well as risks, and that the book emphasises the crucial importance of uncertainty. Chris and I may differ on the precise defi nition of ‘uncertainty’ (which I describe as ‘incomplete or imperfect knowledge’ —i.e. lack of required information for decision making), but we are at one in believing that to date risk management has unduly and prematurely concentrated on identifying and analysing risk events. A much better return from the effort involved is fi rst to assess systematically the information needed for decisions in pursuit of objectives; and only after this has been done to move on to evaluating risk events. The book makes a valuable contribution by putting management of uncer- tainty at the core of the recommended approach to risk management. I am also pleased the book refers to the value of range estimating (based on confi dence intervals) rather than spot estimates, which we recommended and helped to implement in the Highways Agency. This can help to avoid creating false expectations about the out- turn costs of projects when they are at an early stage where there is a high degree of uncertainty about their fi nal scope and hence any single cost estimate is likely to be unreliable. Three other points made which I particularly applaud are: (cid:129) decomposing all relevant uncertainty in a structured way which can avoid relying on opti- mism bias with its crude adjustment factors; (cid:129) the erroneous idea held by many that a defi ned or common approach in risk management is suffi cient, when frequently it is neither best nor even good practice; (cid:129) increased reference to ‘risk effi ciency’, and its extension to cover ‘opportunity effi ciency’ and ‘clarity effi ciency’. ffbbeettww..iinndddd iixx 2200//0099//1111 1122::0011 PPMM
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