How to Make a Fortune on the Internet: A Guide for Anyone Who Wants to Create a Massive - and Passive - Income for Life

158 Pages·2008·0.86 MB·English

by  Ajay Ahuja

How To Make a
FORTUNE
on the
INTERNET
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How To Make a
FORTUNE
on the
INTERNET
A Guide for Anyone who Wants to Create a
Massive – and Passive – Income for Life
Ajay Ahuja
Published by How To Content
A division of How To Books Ltd
Spring Hill House, Spring Hill Road,
Begbroke, Oxford OX5 1RX, United Kingdom
Tel: [phone]. Fax: [phone]
email:
Contents
Introduction ix
1 Get an Idea 1
It has to have a hunger element 1
It has to be in a high value, high margin industry 3
You must add your own slant to it 5
If you still can’t think of an idea 6
2 Register the Name and Build the Website 7
Register the name 7
Build the website 9
The basics of linking pages together 9
Choice of pages 12
Assigning your name to the website 17
3 Develop Products and Services List 19
to Sell (Optional)
Development 19
Selling 23
Writing your sales pitch 25
Accepting payments 32
4 Get Traffic 33
Word of mouth advertising 33
Offline media advertising 34
Online advertising 35
Google AdWords 36
5 Mastering the Art of Google AdWords 42
Know your customers 42
Segregate customers 45
Cater for personalities 48
Number of customer types 50
Ad creator worksheet 55
v
vi | Contents
Write ad 58
Allocate search terms for each ad group 62
Test, monitor and revise 76
Conversion rate and cost per conversion 79
The lazy man’s guide to Google AdWords 81
Getting on Yahoo!, Ask, MSN and others 83
6 Capture Emails and Send Newsletters 84
Capture a visitor’s email and build up a subscriber
base of 15,000+ 84
Send an email to their inbox prompting them to click onto
your newsletter page which is part of your website 87
Have a newsletter that has content, but more importantly
affiliate links and adverts in the page 89
7 Add Adverts 90
Google AdSense 90
Adding Google ads to your site 92
Adding a Google search box to your site 92
No nonsense AdSense 93
Introduction 94
Section 1 Can I make money with AdSense? 94
Section 2 How to optimise and tweak AdSense 96
Section 3 Google AdSense resources 102
8 Sell Other People’s Stuff 104
Affiliate marketing 104
The three commission types offered by these middlemen
websites 106
How to choose who to be affiliated with 108
Not using middlemen websites 113
Final note 113
9 Make your Site Sticky: Chat, Forums, Video
Messaging, Latest News and Autoresponder 114
Hype it up pages 115
Autoresponder page 115
Forums page 117
Chat page 118
Latest news page 119
Video messaging page 119
Contents | vii
10 Get Others to Sell Your Stuff 121
Setting up an affiliate program 122
Affiliates home page 123
Further marketing ideas for you affiliates 129
Adding an affiliate sign up page to your site 130
My final thoughts 130
Index 133
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Introduction
I should first tell you what I am not:
➤ I am not a computer science graduate
➤ I am not an IT consultant
➤ I am not a computer programmer
➤ I am not a reclusive internet geek
➤ I am not computer trained in any way.
The first computer I got was a BBC Micro Model B when I was 13
years old and all I used it for was to play games. All subsequent com-
puters I got were for playing games (even though I convinced my
parents they were for my studies!) up until the year 1999.
The computer I got in 1999 was a second-hand office computer
which I bought for £200. I had just recently left my full-time job and
I had got so used to surfing the internet and emailing my friends at
work I couldn’t really do without one. I had left my job to pursue a
music career, as well as start my own businesses.
By the year 2000 I was using the internet a lot to find investment
properties around the UK. I reckon I was one of the first people to
use rightmove.co.uk, an estate agency portal where you could con-
duct property searches and get results made up of all the estate
agents registered with rightmove. It would save you a lot of time
because you needed to perform the search only once and rightmove
would aggregate all the results and display them on one page. Six
years on this site has got a Stock Exchange listing valuing the com-
pany at over half a billion pounds!
Anyway, back in 2000 I would use rightmove to find hotspot areas to
invest in, as I would perform a search for a property based on my
criteria (anything under £40,000) and see what came up. When
something came up I would visit the area and all the estate agents in
that area, including all the estate agents that were not registered with
rightmove, and buy everything I could afford. I made a lot of money
on the back of this as I would find areas with cheap properties which
I would buy, rent out and get a good return on.
ix