How to Drive Traffic to Your Site Quickly without Using Adwords or Sh Engines

32 Pages·2015·0.34 MB·English

by  Dolfo

How to Drive Traffic to Your Site Quickly
without Using Adwords or Search Engines
Copyright © 2015 Reginald Dolfo

All rights reserved. No part of this publication may be reproduced, stored in a
retrieval system, or transmitted in any form or by any means, electronic,
mechanical, recording or otherwise, without the prior written permission of the
author.
Printed in the United States of America
Table of Contents

Introduction
1. Blogging
2. Podcasting
3. Link Buying
4. TV Ads
5. Web Directories
6. Ad Networks
7. Online Forums
8. Social Media
9. Email Marketing
10. Webinars/Video
11. Online Press Releases
12. Sponsored Reviews
13. Syndicate Your Content
Wrap Up
Introduction
No matter who you are, if you have a website, you want traffic. The more
traffic you have, the more likely you will be able to sell your products, or
provide content, depending on what your website is for.
The biggest way people have relied on to get traffic has been Google, Yahoo,
and other search engines. In some cases, website owners have used Google
Adwords to get traffic.
As the web expanded with more users and businesses putting up websites,
search engines became an essential way to immediately find information.
Many people have relied on search engines for traffic for years. If people
wanted instant traffic they would go after Adwords.
Well, did you know you can get traffic without relying on search engines or
Adwords. Although search engines have been known to deliver targeted traffic
to a website, there are ways you can target traffic to your website without using
search engines.
In reality, there are many ways to get traffic to your website without using
search engines. In fact, if you are adventurous, you could actually create your
website without optimizing it for search engines.
You don’t have to place keywords on it. You don’t have to place Meta tags on
each web page. You don’t have to engage in search engine optimization, or
keyword optimization.
You don’t need to take any of the steps that you have read regarding
optimizing your website to get ranked in the top of search results, and yet you
can still get traffic to your website.
You may think such thing is impossible, considering people have been
working toward search engine ranking for many years. If you took a course in
website design, or you studied search engine marketing, you were told how the
search engines worked. You abided by them. You dealt with search engines.
You made sure each web page had every element on it for great search engine
ranking.
Well, I am here to tell you that you can get traffic to your website without
using search engines. You don’t even have to use Google’s expense Adwords
system. You don’t need any of that. Let the bigwigs work hard to get ranking in
search results. You don’t need it. Instead, there are many ways you can get
traffic to your website and I will describe them in this e-book.
If you follow this guide, you will find your website will be getting a lot of
traffic to your website. Maybe even more than you would have gotten from
search engines.
1. Blogging
One of the biggest ways to get traffic to your website is by blogging. There
are two good reasons for blogging: A) It gives you a chance to express yourself
and provide commentary on important issues of the day, and B) It is a great way
to get traffic to your website. When you comment, and you place a link back to
your site, more than likely your readers will click the link and get to your
website. Popular blog services like Technorati can deliver great traffic.
There are a ton of websites out there that will cater to your industry no matter
what it is. Whether you are in IT, business, medical, or otherwise, all you have to
do is search your niche blog by entering “niche blogs” in Google or another
search engine. The word “niche” will be replaced with whatever your niche is.
For example, let’s say your niche is solving Windows Vista problems. Well,
you can find many blogs dealing with Windows Vista problems. Just type in
“Windows Vista problems blogs” in any search engine and you will no doubt see
many of them. Go to each blog, register, and submit comments.
Every time you enter a comment in a blog, and leave your website link, that
blog will drive traffic to your website. If you register with many of them, the
better chance you will have of getting a ton of traffic to your site.
What better way than to establish your own blog and have links on it pointing
to your main site. That would really be a boost for you. Send a link about your
blog to your subscriber list and within a short time frame, you will find a lot of
traffic going to your main site.
2. Podcasting
As you may know, podcasting is a big deal today. There are many people with
iPods. These people get the news, music, and other forms of entertainment on
their iPod daily.
Just ask one of your friends if he has an iPod. If he doesn’t ask him if he
knows anyone that does. I’ll bet he will know a few people who do. In fact, if
you go on a bus or subway, more than likely you will see people fooling around
with their iPod.
Just in case you want to know, a podcast is basically an RSS feed with an
audio attachment. Podcasts have an extra tag added into them that links to your
audio file. When someone subscribes to your audio enhanced RSS feed or better
known as Podcast with a Podcast aggregator, the aggregator will download the
audio file onto the user’s computer automatically each time the Podcast is
updated, or link the downloaded file to Windows Media Player or iTunes and
play the file automatically after download.
Podcasts allow for automation. If the user has a favorite audio enabled website
where they can download new files, as they become available, they will be able
to get those files automatically.
If the user chooses to, he can have the file download to his computer and play
it there first before transferring it to his MP3 player.
If you want traffic to your website, why not look into this market. All you
have to do is record any type of audio file that is educational or informative.
Make sure the info is unique and provides some value for the listener. For
instance, let’s say you publish a newsletter. You can actually record the
newsletter on audio and provide that as a download. If you hold seminars, you
can also record them on audio and provide them to people as a download.
When doing this, make sure you tell your listeners to go to your website for
more information. This is how you will get visitors to your site. If you repeat
your website about two or three times within the audio recording, those listening
to it will respond at their earliest opportunity. What a way to get traffic.
Plus, podcasts are easy to make and are personal in nature. Those who listen
to your recordings hear your voice. So it is like you and the user one-on-one.
The user can hear you and your personality can come through your voice. This is
a great way to gain relationships for a long time to come.
What is even better about this form of delivery is you do not have to be
bothered with spam, filters or any of that stuff associated with email marketing.

3. Link Buying
You may not believe this, but search engines do not like link buying. Why?
No one knows for sure. It is just a rule they set. But there are businesses that buy
links all the time. And when they do so, they find their link popularity soars.
If you are not familiar with link building or buying, remember this. A good
link can deliver a ton of traffic to your site. And this is targeted traffic to.
Some website owners use text ads to get traffic to their site. They contain
owners of websites that fit within their niche market and purchase space on the
person’s website. They place a text ad with as link in it. When people visit the
site and see the text ad, and click the link, they will be directed to your site.
When considering link buying, look for sites that are relevant to yours. This is
a more powerful way of getting traffic to your site. For example, if the site you
are considering buying a link from is in the computer repair industry, and you
are to, there is a perfect fit there. But if the site deals in making watches, there is
no relevancy here. As such there is not a fit.
When you purchase a text ad or link, make sure to put your primary keyword
in the anchor link. An anchor link is a short cut of a URL. For example, let’s say
you have a URL like this:
http://www.computervista.com
The anchor text link for this website would be “computer vista.” Do you see
how that works? The main thing about anchor text is that they point to the same
URL just the keywords that are used as pointers is shorter.
Keep in mind that keywords matter for relevancy and search engines will look
at the link text of your incoming links as relevant as well. For example, if the site
you are buying a link or text ad from is about Windows Vista, then your ad will
have the keyword “Windows Vista” listed in the anchor link.