How to audition for TV commercials: from the ad agency point of view

209 Pages·2005·2.65 MB·English

by  William Lewis Jenkins

Prelims.qxd 5/11/05 07:08AM Page i
Praise for How to Audition for TV Commercials
“Entertaining and well presented, this is a valuable resource for every
commercial actor and would-be commercial actor. W.L.’s years of
experience provides a behind-the-scenes look into areas that most actors
will never have the opportunity to view unless,of course,they are close
friends with or related to an agency creative or commercial director.
And,W.L.’s love of the craft is apparent as he explains the many factors
that come into play as an actor is considered for a role. Humorous and
revealing,he has opened the door on those dirty little secrets hidden in
a very mysterious process.”—Barbara E.Cline,Commercial Producer
“This guide is a must-read for any actor professional or novice who is
serious about working in commercials. W.L. has explained the
unexplainable!”—Michael Norman,Commercial Director
“The best book I’ve read on how ad people like me choose actors like you
for a part. Incredible insights on how to get the gig. If you think it’s all
about talent,performance,credentials or fairness,stick a fork in yourself,
you’re done.”—Howie Cohen,Chief Creative Officer,The Phelps Group
Prelims.qxd 5/11/05 07:08AM Page ii
Prelims.qxd 5/11/05 07:08AM Page iii
How to
Audition
for TV
Commercials
Prelims.qxd 5/11/05 07:08AM Page iv
Prelims.qxd 5/11/05 07:08AM Page v
How to
Audition
for TV
Commercials
From the
Ad Agency
Point of View
W.L. Jenkins
ALLWORTH PRESS
NEW YORK
Prelims.qxd 5/11/05 07:08AM Page vi
© 2005 William L.Jenkins
All rights reserved.Copyright under Berne Copyright Convention,Universal
Copyright Convention,and Pan-American Copyright Convention.No part of this
book may be reproduced,stored in a retrieval system,or transmitted in any form,or
by any means,electronic,mechanical,photocopying,recording,or otherwise,without
prior permission of the publisher.
08 07 06 05 04 5 4 3 2 1
Published by Allworth Press
An imprint of Allworth Communications,Inc.
10 East 23rd Street,New York,NY 10010
Cover design:Derek Bacchus
Cover photo:paulgodwin.com
Interior design:Mary Belibasakis
Page composition/typography:Integra Software Services,Pvt.Ltd.,Pondicherry,India
ISBN:1-58115-419-4
Library of Congress Cataloging-in-Publication Data
Jenkins,W.L.(William Lewis),1949–
How to audition for TV commercials:from the ad agency point of view / W.L.
Jenkins.
p. cm.
Includes index.
ISBN 1-58115-419-4 (pbk.)
1. Television broadcasting—Auditions. 2. Television acting—Vocational guidance.
3. Television advertising—Vocational guidance. I. Title.
PN1992.8.A3J38 2005
792.02'8—dc22
2005009774
Printed in Canada
Prelims.qxd 5/11/05 07:08AM Page vii
To Cora Lea.
My wife, my star, my forever friend.
Prelims.qxd 5/11/05 07:08AM Page viii
Prelims.qxd 5/11/05 07:08AM Page ix
“Success is going from failure to failure
without loss of enthusiasm.”
––Winston Churchill
(Obviously,Winston Churchill wasn’t a commercial actor.)