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HOLY DAY EFFECTS ON LANGUAGE: HOW RELIGIOUS GEOGRAPHY, INDIVIDUAL AFFILIATION AND DAY OF THE WEEK RELATE TO SENTIMENT AND TOPICS ON TWITTER by STEPHANIE R. KRAMER A DISSERTATION Presented to the Department of Psychology and the Graduate School of the University of Oregon in partial fulfillment of the requirements for the degree of Doctor of Philosophy September 2017 DISSERTATION APPROVAL PAGE Student: Stephanie R. Kramer Title: Holy Day Effects on Language: How Religious Geography, Individual Affiliation and Day of the Week Relate to Sentiment and Topics on Twitter This dissertation has been accepted and approved in partial fulfillment of the requirements for the Doctor of Philosophy degree in the Department of Psychology by: Azim Shariff Chairperson Sanjay Srivastava Core Member Eliott Berkman Core Member Ryan Light Institutional Representative and Sara D. Hodges Interim Vice Provost and Dean of the Graduate School Original approval signatures are on file with the University of Oregon Graduate School. Degree awarded September 2017 ii © 2017 Stephanie R. Kramer iii DISSERTATION ABSTRACT Stephanie R. Kramer Doctor of Philosophy Department of Psychology September 2017 Title: Holy Day Effects on Language: How Religious Geography, Individual Affiliation and Day of the Week Relate to Sentiment and Topics on Twitter Religious belief and attendance predict improved well-being at the individual level. Paradoxically, geographic locations with high rates of religious belief and attendance are often those with the differentially high rates of societal instability and suffering. Many of the consequences of religiosity are context- based and vary across time, and holy days are naturally-occurring religious cues that have been shown to influence religiously-relevant attitudes and behaviors. I investigated the degree to which personal religiosity and religious geography (i.e. religious demographics with other location variables) individually and interactively predict well-being across days of the week. In the first study, American Christians demonstrated greater well-being by expressing more positive sentiment in Twitter posts, while American Muslims displayed less well-being. Sundays were generally the most positive day, but American Muslims communicated more happiness on Fridays (the Muslim holy day). In the second study, Christianity did not predict increased well-being in the posts of college students. In the third study, global survey data with measures of religiosity and well-being indicated that the well-being consequences of religious iv affiliation depend on the religious group and location, and that people tend to be especially positive on their group’s holy day. Study four explored the latent topical content of Twitter posts. Across studies, religious minority status appeared to have a deleterious effect on well-being. v CURRICULUM VITAE NAME OF AUTHOR: Stephanie R. Kramer GRADUATE AND UNDERGRADUATE SCHOOLS ATTENDED: University of Oregon, Eugene Columbia College, Columbia DEGREES AWARDED: Master of Science, Social/Personality Psychology, 2014, University of Oregon Bachelor of Arts, Psychology, 2013, Columbia College AREAS OF SPECIAL INTEREST: Psychology of Religion Computational Social Science PROFESSIONAL EXPERIENCE: Research Associate, Global Religious Demography, Pew Research Center, 2016 – present Graduate Employee, Department of Psychology, University of Oregon, 2013 – 2016 GRANTS, AWARDS AND HONORS: Promising Scholar’s Award, University of Oregon, 2013 Graduate Education Committee Research Travel Award, Department of Psychology, University of Oregon, 2013 – 2016 vi PUBLICATIONS: Shariff, A.F., Willard, A.K., Murthukrishna, M., Kramer, S.R. & Henrich, J. (2016). What is the association between religious affiliation and children’s altruism? Current Biology, 26, 699 – 700. Kramer, S. R., & Shariff, A. F. (2016). Religion, deception, and self- deception. In J. van Prooijen & P. van Lange (Eds.) Cheating, Corruption, and Concealment: The Roots of Dishonesty (pp 233 – 249). Cambridge: Cambridge University Press. *Shariff, A. F., *Piazza, J. & *Kramer, S. R. (2014). Morality and the religious mind: Why theists and non-theists differ. Trends in Cognitive Sciences, 18, 439 – 441. *= all authors contributed equally. vii ACKNOWLEDGMENTS I wish to express thanks to my advisor, Azim Shariff, for his mentorship, and also to my committee members, Sanjay Srivastava, Elliot Berkman and Ryan Light for their guidance. Thanks to Joe Hoover and Sarah Greenlaw for their help with data collection, and to Junaid Merchant for editing and cheerleading. Finally, I want to express my appreciation to Conrad Hackett and the rest of my colleagues at Pew Research Center, for their encouragement and support. viii To Finn and Ramona, for being so watchful. ix TABLE OF CONTENTS Chapter Page I. INTRODUCTION .................................................................................................. 1 Well-being in Religious Places ............................................................................. 2 Well-being of Religious Minority Members ........................................................ 3 Well-being at Religious Times ............................................................................. 4 Well-being Throughout the Week ........................................................................ 7 Religious Personalities and Well-Being ............................................................... 7 Computational Methods for Assessing Well-Being ............................................. 9 Pilot Studies ........................................................................................................ 11 LIWC ................................................................................................................ 12 Pilot Study 1 ..................................................................................................... 13 Pilot Study 2 .................................................................................................... 13 Current Investigation .......................................................................................... 14 II. STUDY 1 METHODS .......................................................................................... 17 Classifying Tweets by U.S. state.......................................................................... 18 Classifying Users by Religious Affiliation ........................................................... 18 Detecting Self-identification with a Religious Group ........................................ 18 Identifying Users by Accounts Followed ............................................................ 19 III. STUDY 1 RESULTS ......................................................................................... 22 State-level Church Attendance and Tone .......................................................... 22 Religious Affiliation and Tone ........................................................................... 23 Tone in Tweets from Egypt ................................................................................ 25 Religious Majority-Minority Status Across Contexts ........................................ 26 Discussion ........................................................................................................... 27 x

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In the second study, Christianity did not predict increased well-being in the posts of college students. Tweets are brief posts on Twitter, a popular micro- blogging platform. Twitter boasts more .. attendance (as well as others, see materials in appendix for full details). The item for assessing
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