Handbook of tourist behavior: theory & practice

286 Pages·2009·2.77 MB·English

by  Metin Kozak

Handbook of
Tourist Behavior
Routledge Advances in Tourism
EDITED BY STEPHEN PAGE, University of Stirling, Scotland
1. The Sociology of Tourism 10. Tourism in the Age of
Theoretical and Empirical Investigations Globalisation
Edited by Yiorgos Apostolopoulos, Edited by Salah Wahab and
Stella Leivadi and Andrew Yiannakis Chris Cooper
2. Creating Island Resorts 11. Tourism and Gastronomy
Brian King Edited by Anne-Mette Hjalager and
Greg Richards
3. Destinations
Cultural Landscapes of Tourism 12. New Perspectives in
Greg Ringer Caribbean Tourism
Edited by Marcella Daye, Donna
4. Mediterranean Tourism Chambers and Sherma Roberts
Facets of Socioeconomic
Development and Cultural Change 13. The Advanced Econometrics
Edited by Yiorgos Apostolopoulos, Lila of Tourism Demand
Leontidou, Philippos Loukissas Haiyan Song, Stephen F. Witt
and Gang Li
5. Outdoor Recreation Management
John Pigram and John Jenkins 14. Tourism in China
Destination, Cultures and Communities
6. Tourism Development Edited by Chris Ryan & Gu Huimin

Contemporary Issues
Edited by Douglas G. Pearce and 15. Sustainable Tourism Futures
Richard W. Butler Perspectives on Systems,
Restructuring and Innovations
7. Tourism and Sustainable Edited by Stefan Gössling, C. Michael
Community Development Hall, & David B. Weaver
Edited by Greg Richards and
Derek Hall 16. Handbook of Tourist Behavior
Theory & Practice
8. Tourism and Political Boundaries Edited by Metin Kozak and Alain Decrop
Dallen J Timothy
9. Leisure and Tourism Landscapes
Social and Cultural Geographies
Cara Aitchison, Nicola E MacLeod and
Stephen J Shaw
Handbook of
Tourist Behavior
Theory & Practice
Edited by Metin Kozak and
Alain Decrop

New York London
First published 2009
by Routledge
270 Madison Ave, New York, NY 10016
Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
This edition published in the Taylor & Francis e-Library, 2008.
“To purchase your own copy of this or any of Taylor & Francis or Routledge’s
collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.”
© 2009 Taylor & Francis
All rights reserved. No part of this book may be reprinted or reproduced or utilised
in any form or by any electronic, mechanical, or other means, now known or hereaf-
ter invented, including photocopying and recording, or in any information storage or
retrieval system, without permission in writing from the publishers.
Trademark Notice: Product or corporate names may be trademarks or registered trade-
marks, and are used only for identification and explanation without intent to infringe.
Library of Congress Cataloging in Publication Data
Handbook of tourist behavior : theory & practice / edited by Metin Kozak and Alain
Decrop.
p. cm.—(Routledge advances in tourism)
Includes bibliographical references and index.
1. Consumer behavior. I. Kozak, M. (Metin), 1968– II. Decrop, Alain.
G155.A1.H356 2009
910.68'8—dc22
2008038498
ISBN 0-203-88180-X Master e-book ISBN
ISBN10: 0–415–99360–1 (hbk)
ISBN10: 0–203–88180-X (ebk)
ISBN13: 978–0-415–99360–9 (hbk)
ISBN13: 978–0-203–88180–4 (ebk)
Contents
List of Figures ix
List of Tables xi
Preface xiii
Part I: Motivation and Need Recognition
1 Interpretive Consumer Research: Uncovering the
“Whys” Underlying Tourist Behavior 3
BODIL STILLING BLICHFELDT AND INÈS KESSLER
2 Antecedents and Consequences of Prestige Motivation
in Tourism: An Expectancy-Value Motivation 16
ANTÓNIA CORREIA AND MIGUEL MOITAL

Part II: Perception and Information Processing
3 Tourism Destination Image Formation 35
ROBERT GOVERS AND FRANK M. GO
4 Tourist Information Search 50
KENNETH F. HYDE
Part III: Evaluation of Alternatives and Choice
5 Decision Strategies in Tourism Evaluation 67
ALAIN DECROP AND METIN KOZAK
vi Contents
6 Planning and Exploratory Buying Behavior 83
KARIN TEICHMANN AND ANDREAS H. ZINS
Part IV: The Tourism Experience
7 Understanding Tourist Experience through
Mindfulness Theory 99
GIANNA MOSCARDO
8 Unlocking the Shared Experience: Challenges of
Consumer Experience Research 116
MICHAEL MORGAN AND PAMELA WATSON
Part V: Post-Choice Processes
9 Processes and Performances of Tourist (Dis)Satisfaction 133
CLARE I. FOSTER
10 Service Failure, Tourist Complaints, and Service Recovery 145
TEOMAN DUMAN AND METIN KOZAK
11 What Determines Tourist Loyalty?: In Search of a
Theoretical Explanation 159
XIANG (ROBERT) LI AN D JAMES F. PETRICK
Part VI: Individual Determinants of Tourist Behavior
12 Tourism Segmentation by Consumer-Based Variables 177
SARA DOLNICAR AND BYRON KEMP
13 Emotions and Affective States in Tourism Behavior 195
JUERGEN GNOTH AND ANDREAS H. ZINS
Contents vii
Part VII: Environmental Determinants of Tourist Behavior
14 E-Tourist Behavior: The Infl uence of IT on Consumers 211
CHRISTINE PETR
15 The Role of Media Products on Consumer Behavior
in Tourism 226
MARIA MÅNSSON
16 Cross-Cultural Differences in Tourist Behavior 237
YVETTE REISINGER
Contributors 257
Index 263

Figures
2.1 An expectancy-value model of prestige-related
travel motivation. 21
3.1 The three-gap tourism destination image
formation model. 36
3.2 Components of destination image and an example of
four of those (Nepal). 38
4.1 A conceptual framework of tourist information search. 59
5.1 Prepurchase evaluation of alternatives. 69
5.2 Vacationer utility function for a summer holiday
destination. 72
7.1 Mindfulness model of visitor behavior and cognition
at built heritage sites. 105
7.2 Woods and Moscardo’s mindfulness model for
communicating with visitors in wildlife-based

tourism settings. 106
7.3 Overall mindfulness framework for the tourist
experience. 108
10.1 An interrelated model of customer complaining and
service recovery process. 150
11.1 The investment model. 162
12.1 Segmentation approaches based on methods
used for grouping. 179
12.2 Examples of three data structures underlying a two-
dimensional segmentation task. 183
13.1 Emotions as responses. 198